Joy Robins's guest appearances

Joy Robins

The Digiday Podcast

IAB.THERE

Media Sales: CONFIDENTIAL

Hayley Romer

Geoff Schiller

Erika Nardini

Gary Liu

Ben Smith

Jeff Taylor

Andréa Mallard

Amy Adams

Rich Kleiman

Kara Swisher

Martha Stewart

Peter Kafka

Leah Finnegan

Mark Howard

Amanda Hesser

OwlTail

Put others first. Joy Robins, Chief Revenue Officer at The Washington Post, shares why empathy, humility and intention are essential for building a culture of success in the sales industry.

Put others first. Joy Robins, Chief Revenue Officer at The Washington Post, shares why empathy, humility and intention are essential for building a culture of success in the sales industry.

Joy Robins | The 5AM Mindset 

The Washington Post's CRO Joy Robins thinks ad agencies deserve a little more sympathy."We need to better understand their business, better understand how they make money," Robins said on this week's episode of the Digiday Podcast. "You start to see more and more that the agencies represent their own business model, they are facing their own challenges," she said. "So how do we stop looking at these ad agencies as essentially the purveyors of the RFP?"Part of her answer is to borrow what she sees as the successful methods social media platforms have used in working with the same agencies. Since October, some of the Post's sales teams are directed at "really working with the senior-level executives at holding companies and ad agencies, to understand what are their pain points, what are the things their clients are tasking them with, and how can we ultimately partner to create something that adds value to their businesses?"On the Digiday Podcast, Robins also spoke about brands' skittishness when it comes to displaying ads next to news about the impeachment inquiry, the broken model that is the RFP and how often she sits down with Jeff Bezos.

The Washington Post's CRO Joy Robins thinks ad agencies deserve a little more sympathy."We need to better understand their business, better understand how they make money," Robins said on this week's episode of the Digiday Podcast. "You start to see more and more that the agencies represent their own business model, they are facing their own challenges," she said. "So how do we stop looking at these ad agencies as essentially the purveyors of the RFP?"Part of her answer is to borrow what she sees as the successful methods social media platforms have used in working with the same agencies. Since October, some of the Post's sales teams are directed at "really working with the senior-level executives at holding companies and ad agencies, to understand what are their pain points, what are the things their clients are tasking them with, and how can we ultimately partner to create something that adds value to their businesses?"On the Digiday Podcast, Robins also spoke about brands' skittishness when it comes to displaying ads next to news about the impeachment inquiry, the broken model that is the RFP and how often she sits down with Jeff Bezos.

Washington Post CRO Joy Robins on working directly with ad agencies