Georgina Atwell's guest appearances

Georgina Atwell

The Bestseller Experiment

Talking through my hat

Publishing Insight

Justine Solomons

Simon Appleby

Phoebe Morgan

Joanna Penn

Peter Rabbit

Bryan Cranston

Andrew Chapman

Jennie Nash

James Swallow

Darren Hardy

James Oswald

Andrew Hunter Murray

Ian Rankin

Jo Piazza

Mark Ellis

OwlTail

Welcome to Season 2 of Publishing Insight!  Subscribe here to access gated episodes: https://anchor.fm/publishinginsight/subscribe This interview was recorded in January 2020 and my guest is Georgina Atwell, founder of Toppsta, the biggest review and recommendation platform for children’s books in the UK.  Before creating Toppsta, Georgina worked at Penguin, DK and Apple.  We discussed: working on digital products in publishing vs at a tech company, what are Toppsta’s mission and business model, what are the most important steps to develop a new digital product. She also gives advice for people applying to entry-level roles in publishing, talks about current trends in children’s literature and recommends some of her favourite titles.  Blog post with the list of books recommended by Georgina. Bookshop.org affiliate link: https://bit.ly/38dQMKC Episode about Children’s Editorial (Christine Modafferi) Episode about Digital Strategy (John Campbell)  Thanks for listening! If you have enjoyed this episode, please subscribe, leave a review and recommend it to a friend or on social media.  Visit my website: https://www.publishing-insight.com/ Donate on Ko-fi: https://ko-fi.com/publishinginsight Twitter: @FlamFlam91 Instagram: @flamflam91 Write me an email: publishinginsight@gmail.com Music: Modes of Light by Stephen Elliott https://soundcloud.com/stephenelliott-1 Portrait illustration by Ellie Beadle. Support the show (https://ko-fi.com/publishinginsight)

Welcome to Season 2 of Publishing Insight!  Subscribe here to access gated episodes: <a href="https://anchor.fm/publishinginsight/subscribe" rel="nofollow" target="_blank">https://anchor.fm/publishinginsight/subscribe</a> This interview was recorded in January 2020 and my guest is Georgina Atwell, founder of <a href="https://toppsta.com/" rel="nofollow" target="_blank">Toppsta</a>, the biggest review and recommendation platform for children’s books in the UK.  Before creating Toppsta, Georgina worked at Penguin, DK and Apple.  We discussed: working on digital products in publishing vs at a tech company, what are Toppsta’s mission and business model, what are the most important steps to develop a new digital product. She also gives advice for people applying to entry-level roles in publishing, talks about current trends in children’s literature and recommends some of her favourite titles. Blog post with the list of <a href="https://www.publishing-insight.com/post/books-recommended-by-georgina-atwell-founder-of-toppsta" rel="nofollow" target="_blank">books recommended</a> by Georgina. <a href="http://Bookshop.org" rel="nofollow" target="_blank">Bookshop.org</a> affiliate link: <a href="https://bit.ly/38dQMKC" rel="nofollow" target="_blank">https://bit.ly/38dQMKC</a> Episode about <a href="https://www.publishing-insight.com/podcast/episode/30b2907d/2-childrens-editorial" rel="nofollow" target="_blank">Children’s Editorial (Christine Modafferi)</a> Episode about <a href="https://www.publishing-insight.com/podcast/episode/31a940cf/7-digital-strategy" rel="nofollow" target="_blank">Digital Strategy (John Campbell)</a> Thanks for listening! If you have enjoyed this episode, please subscribe, leave a review and recommend it to a friend or on social media.  Visit my website: <a href="https://www.publishing-insight.com/" rel="nofollow" target="_blank">https://www.publishing-insight.com/</a> Donate on Ko-fi: <a href="https://ko-fi.com/publishinginsight" rel="nofollow" target="_blank">https://ko-fi.com/publishinginsight</a> Twitter: <a href="https://twitter.com/FlamFlam91" rel="nofollow" target="_blank">@FlamFlam91</a> Instagram: <a href="https://www.instagram.com/flamflam91/" rel="nofollow" target="_blank">@flamflam91</a> Write me an email: <a href="mailto:publishinginsight@gmail.com">publishinginsight@gmail.com</a> Music: Modes of Light by Stephen Elliott <a href="https://soundcloud.com/stephenelliott-1" rel="nofollow" target="_blank">https://soundcloud.com/stephenelliott-1</a> Portrait illustration by Ellie Beadle. <a href="https://ko-fi.com/publishinginsight" rel="payment nofollow" target="_blank">Support the show</a> (<a href="https://ko-fi.com/publishinginsight" rel="nofollow" target="_blank">https://ko-fi.com/publishinginsight</a>)

S2 E1: Georgina Atwell, founder of Toppsta

Georgina Atwell is the founder of Toppsta.com a children’s book review site that helps readers find the best book for children. She has also worked for Apple Books and Penguin and is here to answer our listeners’ questions on children’s marketing. PODCAST BUY Back to Reality – the novel from the Podcast Find out more […] The post EP213: Children’s Marketing with Georgina Atwell appeared first on The Bestseller Experiment.

Georgina Atwell is the founder of <a href="http://Toppsta.com" rel="nofollow" target="_blank">Toppsta.com</a> a children’s book review site that helps readers find the best book for children. She has also worked for Apple Books and Penguin and is here to answer our listeners’ questions on children’s marketing. PODCAST BUY Back to Reality – the novel from the Podcast Find out more […] The post <a href="https://bestsellerexperiment.com/ep213-childrens-marketing-with-georgina-atwell/" rel="nofollow" target="_blank">EP213: Children’s Marketing with Georgina Atwell</a> appeared first on <a href="https://bestsellerexperiment.com" rel="nofollow" target="_blank">The Bestseller Experiment</a>.

EP213: Children’s Marketing with Georgina Atwell

Georgina Atwell is the founder of Toppsta, a community for reading, reviewing and discovering great children's books. Before that, she worked at Penguin UK, and also for Apple's iBooks team, which all gives her a unique perspective! In this episode, we talk about the importance of flexibility to a small business, how best to use Facebook and social media (and when to own your own customer relationships), and how writing and reading reviews gives a better experience than algorithms.

<a href="https://www.linkedin.com/in/georginaatwell/" rel="nofollow" target="_blank">Georgina Atwell</a> is the founder of <a href="https://toppsta.com/" rel="nofollow" target="_blank">Toppsta</a>, a community for reading, reviewing and discovering great children's books. Before that, she worked at Penguin UK, and also for Apple's iBooks team, which all gives her a unique perspective! In this episode, we talk about the importance of flexibility to a small business, how best to use Facebook and social media (and when to own your own customer relationships), and how writing and reading reviews gives a better experience than algorithms.

33: Flexibility and community (Georgina Atwell interview)