Joey Hodges's guest appearances

Joey Hodges

The Thoughtful Entrepreneur

Radical Radiance: Encouragement for Christian Women by Rebecca George

Todd Dexheimer

Paul Moore

Rod Khleif

J Scott

Angie Smith

Daniel Levin

Scott Oots

Mitch Stephen

Omar Zenhom

Josh Adler

Alyssa Bethke

Chris Voss

Jason Hartman

Stacey Brown Randall

Daniel Ramsey

OwlTail

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with the CEO of Demonstrate, Joey Hodges. Demonstrate is a full service marketing and communications firm. They specialize in outsized ideas and amplifying those ideas. They work in PR, social media, influencer marketing, and paid media services. They were founded under the premise of brand storytelling and so Demonstrate approaches communication and marketing holistically. Joey shares that it’s more important now than ever to have the foundation of your communication in place. If you find yourself with deteriorating revenue because you’re struggling to reach your B2B audience in a meaningful way, you need to return to basics and restructure messaging. Demonstrate’s strategy is to build brand belief and purpose to communicate effectively with the end user. Josh and Joey explore how PR has evolved, especially since COVID began. Joey explains that having stories to tell is an important key element. The first thing they do with new clients is to dive into the brand, its identity, and its mission. This first step gets Demonstrate to the root of a company’s messaging. This 4-6 week period helps Joey and his team discover the core audience they need to reach for a company and what their story is. From there, they use a bespoke approach to firmly address and solve the weaker points of a company’s existing marketing strategy. According to their website, Demonstrate believes that influence is earned, and that brand communications have evolved. Forget about “brand building,” it’s time to focus on growing your influence — brands need to play a role within culture to be successful. Joey shares that Demonstrate had to pivot how they talked about their branding clients online – they had to go cutting edge and digital when it comes to connecting with their core audiences. At this point, real physical events and experiences aren’t the standard anymore. This pivot to creating an excellent digital strategy is key when it comes to adapting to the new normal of the post-COVID world. Joey’s goal in founding Demonstrate was to provide a solution that wasn’t siloed or broken apart – he brought each communication work stream together to create a holistic approach. Marketing and communications should always be operated closely as they go hand in hand. If one team doesn’t know what the other is doing, how can messaging create an effective impact? You need a holistic approach to make your marketing, messaging, and communications effective and impactful. Want to learn more? Check out Demonstrate’s website at https://www.wearedemonstrate.com/. Check out Demonstrate on LinkedIn at https://www.linkedin.com/company/wearedemonstrate/. Check out Joey Hodges on LinkedIn at https://www.linkedin.com/in/joehodges/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass. 

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with the CEO of <a href="https://www.wearedemonstrate.com/" rel="noopener noreferrer nofollow" target="_blank">Demonstrate</a>, Joey Hodges. Demonstrate is a full service marketing and communications firm. They specialize in outsized ideas and amplifying those ideas. They work in PR, social media, influencer marketing, and paid media services. They were founded under the premise of brand storytelling and so Demonstrate approaches communication and marketing holistically. Joey shares that it’s more important now than ever to have the foundation of your communication in place. If you find yourself with deteriorating revenue because you’re struggling to reach your B2B audience in a meaningful way, you need to return to basics and restructure messaging. Demonstrate’s strategy is to build brand belief and purpose to communicate effectively with the end user. Josh and Joey explore how PR has evolved, especially since COVID began. Joey explains that having stories to tell is an important key element. The first thing they do with new clients is to dive into the brand, its identity, and its mission. This first step gets Demonstrate to the root of a company’s messaging. This 4-6 week period helps Joey and his team discover the core audience they need to reach for a company and what their story is. From there, they use a bespoke approach to firmly address and solve the weaker points of a company’s existing marketing strategy. According to their website, Demonstrate believes that influence is earned, and that brand communications have evolved. Forget about “brand building,” it’s time to focus on growing your influence — brands need to play a role within culture to be successful. Joey shares that Demonstrate had to pivot how they talked about their branding clients online – they had to go cutting edge and digital when it comes to connecting with their core audiences. At this point, real physical events and experiences aren’t the standard anymore. This pivot to creating an excellent digital strategy is key when it comes to adapting to the new normal of the post-COVID world. Joey’s goal in founding Demonstrate was to provide a solution that wasn’t siloed or broken apart – he brought each communication work stream together to create a holistic approach. Marketing and communications should always be operated closely as they go hand in hand. If one team doesn’t know what the other is doing, how can messaging create an effective impact? You need a holistic approach to make your marketing, messaging, and communications effective and impactful. Want to learn more? Check out Demonstrate’s website at <a href="https://www.wearedemonstrate.com/" rel="noopener noreferrer nofollow" target="_blank">https://www.wearedemonstrate.com/</a>. Check out Demonstrate on LinkedIn at <a href="https://www.linkedin.com/company/wearedemonstrate/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/company/wearedemonstrate/</a>. Check out Joey Hodges on LinkedIn at <a href="https://www.linkedin.com/in/joehodges/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/joehodges/</a>. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.<a href="https://upmyinfluence.com/guest" rel="noopener noreferrer nofollow" target="_blank"> Schedule HERE</a>.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.<a href="https://upmyinfluence.com/b2b" rel="noopener noreferrer nofollow" target="_blank"> Learn more here</a>.✅ Check out our free<a href="https://upmyinfluence.com/1" rel="noopener noreferrer nofollow" target="_blank"> Authority Transformation Masterclass</a>.

1147 - A Holistic Approach to Communications and Marketing with Demonstrate's Joey Hodges

The one where I sit down with Joey Hodges and chat all things writing, living on mission + on purpose, creating boundaries, podcasting and much more.  Connect with Rebecca Dotson George Instagram | @rebeccadotsongeorge Facebook | Rebecca Dotson George Website | Do The Thing Movement Connect about Speaking | www.rebeccadotsongeorge.com Email | Say hello! Pinterest | Do The Thing Movement Become An Insider | Sign up here!

The one where I sit down with Joey Hodges and chat all things writing, living on mission + on purpose, creating boundaries, podcasting and much more. Connect with Rebecca Dotson George Instagram | <a href="https://www.instagram.com/rebeccadotsongeorge/" rel="nofollow" target="_blank">@rebeccadotsongeorge</a> Facebook | <a href="https://www.facebook.com/Rebecca-Dotson-George-Do-The-Thing-Movement-365417163864644/" rel="nofollow" target="_blank">Rebecca Dotson George</a> Website | <a href="https://www.dothethingmovement.com/" rel="nofollow" target="_blank">Do The Thing Movement</a> Connect about Speaking | <a href="http://www.rebeccadotsongeorge.com/" rel="nofollow" target="_blank">www.rebeccadotsongeorge.com</a> Email | <a href="mailto:hello@dothethingmovement.com">Say hello!</a> Pinterest | <a href="https://www.pinterest.com/dothethingmovement/" rel="nofollow" target="_blank">Do The Thing Movement</a> Become An Insider | <a href="https://mailchi.mp/eda8ba783a95/become-a-dttm-insider" rel="nofollow" target="_blank">Sign up here!</a>

002. Setting Boundaries and Finding Joy with Joey Hodges