Gefen Skolnick's guest appearances

Gefen Skolnick

Boss Barista

The Modern Retail Podcast

Non-Technical

Mark Cuban

Megan Quinn

Julie Zhuo

Jasmine Crowe

Andrew Yang

Immad Akhund

Rachel Carlson

Scott Belsky

Tim Cook

Alexis Ohanian

Kara Swisher

Adam Davidson

Joe Posnanski

Liz Fosslien

Terri Burns

OwlTail

The founder of Couplet Coffee eschews traditional ideas to make delicious coffee available to all. A full transcript of this episode is available at bossbarista.substack.com

The founder of <a href="https://coupletcoffee.com/" rel="nofollow" target="_blank">Couplet Coffee</a> eschews traditional ideas to make delicious coffee available to all. A full transcript of this episode is available at <a href="http://bossbarista.substack.com" rel="nofollow" target="_blank">bossbarista.substack.com</a>

Gefen Skolnick Is Making Coffee Fun [169]

Couplet Coffee

Couplet Coffee, which sells both coffee beans and coffee-related products online, is only a few months old and is trying to enter the market with a bang.Currently, it's available online as well as at select partners like Lotto.com's Players Cafe. Founder and CEO Gefen Skolnick joined the Modern Retail Podcast this week and spoke about the launch."Couplet was my side project in college," Skolnick said. "I've just been obsessed with coffee for over ten years now."For the last year, however, Skolnick has been testing out to see if the brand could become a viable business. Much of this was done via limited-edition drops, as well as one-off retail partnerships at pop-ups like a recent Bumble-sponsored NYC cafe. In the beginning, Couplet's landing page was a barebones cashdrop site that sold a small amount (for example, 30) limited-edition coffee bean bags or products like french presses. These drops sold out quickly -- much of that driven, according to Skolnick, by social media buzz -- which gave more credence to the brand.Now, Couplet is trying to take things to a new level. While it still has small-scale partnerships with artists and drops limited edition products, the brand is trying to grow its permanent presence as well. It is currently in 17 retail stores nationwide. In addition to its online offerings, which went live earlier this year, Couplet is opening over 20 coffee cart locations at Players Cafe. Skolnick said more expansion announcements are on the horizon.Growing this type of company was new terrain for Skolnick. Despite only being in her mid-20s, over the last few years, Skolnick had worked in a variety of capacities -- from software engineering to DTC marketing to investing. But, she hadn't really honed in specifically on coffee before. So Skolnick grew her network to get a better understanding of the space."I spent all of last year... figuring out how operations work, figuring out how DTC brands do what they do, figuring out how coffee companies do what they do and creating an advisor and investor ecosystem that could help me figure it out," Skolnick said. All this helped Skolnick raise a seed round of funding in 2021.This education isn't over now the Couplet has officially launched -- but the plan is to continue growing the company. While Skolnick is seeking out more coffeeshop and retailer partnerships, she's also hoping to grow the product line and keep Couplet true to its roots.Even with the growing amount of external partnerships, Skolnick said, "we're primarily a DTC brand."

Couplet Coffee, which sells both coffee beans and coffee-related products online, is only a few months old and is trying to enter the market with a bang.Currently, it's available online as well as at select partners like <a href="http://Lotto.com" rel="nofollow" target="_blank">Lotto.com</a>'s Players Cafe. Founder and CEO Gefen Skolnick joined the Modern Retail Podcast this week and spoke about the launch."Couplet was my side project in college," Skolnick said. "I've just been obsessed with coffee for over ten years now."For the last year, however, Skolnick has been testing out to see if the brand could become a viable business. Much of this was done via limited-edition drops, as well as one-off retail partnerships at pop-ups like a recent Bumble-sponsored NYC cafe. In the beginning, Couplet's landing page was a barebones cashdrop site that sold a small amount (for example, 30) limited-edition coffee bean bags or products like french presses. These drops sold out quickly -- much of that driven, according to Skolnick, by social media buzz -- which gave more credence to the brand.Now, Couplet is trying to take things to a new level. While it still has small-scale partnerships with artists and drops limited edition products, the brand is trying to grow its permanent presence as well. It is currently in 17 retail stores nationwide. In addition to its online offerings, which went live earlier this year, Couplet is opening over 20 coffee cart locations at Players Cafe. Skolnick said more expansion announcements are on the horizon.Growing this type of company was new terrain for Skolnick. Despite only being in her mid-20s, over the last few years, Skolnick had worked in a variety of capacities -- from software engineering to DTC marketing to investing. But, she hadn't really honed in specifically on coffee before. So Skolnick grew her network to get a better understanding of the space."I spent all of last year... figuring out how operations work, figuring out how DTC brands do what they do, figuring out how coffee companies do what they do and creating an advisor and investor ecosystem that could help me figure it out," Skolnick said. All this helped Skolnick raise a seed round of funding in 2021.This education isn't over now the Couplet has officially launched -- but the plan is to continue growing the company. While Skolnick is seeking out more coffeeshop and retailer partnerships, she's also hoping to grow the product line and keep Couplet true to its roots.Even with the growing amount of external partnerships, Skolnick said, "we're primarily a DTC brand."

'All the packaging would look the same': Couplet Coffee's Gefen Skolnick on trying to reinvent a category

Ed Hardy

This week, Alexis gets non-technical with Gefen Skolnick, CEO and Founder at Couplet Coffee. They talk about her “cancelable” position on whole milk, how she’d overhaul The Bachelorette, Costco streetwear, and which Fortune 500 CEO Gefen’s coming back to haunt. You can find Gefen on Twitter at twitter.com/chiefgayofficer and Alexis at twitter.com/yayalexisgay and instagram.com/yayalexisgay or twitter.com/NonTechnicalPod.This episode is sponsored by MainStreet, MainStreet helps venture-backed startups uncover tax credits they've never heard of in 20 min. On average, startups save $51,070 in the first year, and 90% of venture-backed startups qualify. It costs nothing to find out how much you’re owed, and listeners of Non-Technical can book a free white glove onboarding call today at MainStreet.com/nontechnical.

This week, Alexis gets non-technical with Gefen Skolnick, CEO and Founder at Couplet Coffee. They talk about her “cancelable” position on whole milk, how she’d overhaul The Bachelorette, Costco streetwear, and which Fortune 500 CEO Gefen’s coming back to haunt. You can find Gefen on Twitter at <a href="http://twitter.com/chiefgayofficer" rel="nofollow" target="_blank">twitter.com/chiefgayofficer</a> and Alexis at <a href="http://twitter.com/yayalexisgay" rel="nofollow" target="_blank">twitter.com/yayalexisgay</a> and <a href="http://instagram.com/yayalexisgay" rel="nofollow" target="_blank">instagram.com/yayalexisgay</a> or <a href="http://twitter.com/NonTechnicalPod" rel="nofollow" target="_blank">twitter.com/NonTechnicalPod</a>.This episode is sponsored by <a href="http://www.mainstreet.com/nontechnical" rel="nofollow" target="_blank">MainStreet</a>, MainStreet helps venture-backed startups uncover tax credits they've never heard of in 20 min. On average, startups save $51,070 in the first year, and 90% of venture-backed startups qualify. It costs nothing to find out how much you’re owed, and listeners of Non-Technical can book a free white glove onboarding call today at <a href="http://mainstreet.com/nontechnical" rel="nofollow" target="_blank">MainStreet.com/nontechnical</a>.

14. Gefen Skolnick (CEO & Founder, Couplet Coffee) is a reformed Ed Hardy stan