Marc McNamara's guest appearances

Marc McNamara

Predictable Prospecting's Podcast

Money Matters Top Tips with Adam Torres

Adapter's Advantage: Breakthrough Moments that Lead to Success

Jon Ferrara

Jim Brown

Farhoud Meybodi

Juan Montoya

Chris Landry

Tim Riesterer

Jim Nelson

Elyse Archer

Richard Kincaid

Matt Amundson

Michael Pedone

Samuel Draper

Diane Hamilton

Andrew Kelly

Lance Loveday

OwlTail

Marc McNamara is founder &amp; chief enablement officer of The Enablement Group. He is an expert in workforce enablement strategy and execution. For more than thirty years, Marc has helped hundreds of organizations reduce their “sales knowledge gap” with his unique approach and facilitative style. Marc specializes in helping B2B organizations blend art and science to appropriately design content experiences and processes that improve engagement and increase productivity.  Before founding The Enablement Group, Marc was the leader of Brainshark’s sales enablement practice, where he oversaw a solutions team serving its worldwide customer base. Prior to that, Marc spent twelve years as principal and co-founder of Avitage where, through partnership with Massachusetts-based Sales Research Institute, he designed and delivered electronic sales enablement programs to dozens of Fortune 500 companies. Marc holds a BA in Communications from Boston College and an MBA from the Whittemore School of Business and Economics.   Show Notes: https://enabletheteam.com/ https://www.linkedin.com/in/marcmcnamara/ https://calendly.com/mmcnamara-3 mmcnamara@enabletheteam.com Twitter: mcnamara_marc https://avitage.com/ https://www.amazon.com/Electronic-Performance-Support-System-Gloria/dp/0961796812 ​​https://en.wikipedia.org/wiki/Electronic_performance_support_systems

Marc McNamara is founder &amp; chief enablement officer of The Enablement Group. He is an expert in workforce enablement strategy and execution. For more than thirty years, Marc has helped hundreds of organizations reduce their “sales knowledge gap” with his unique approach and facilitative style. Marc specializes in helping B2B organizations blend art and science to appropriately design content experiences and processes that improve engagement and increase productivity.  Before founding The Enablement Group, Marc was the leader of Brainshark’s sales enablement practice, where he oversaw a solutions team serving its worldwide customer base. Prior to that, Marc spent twelve years as principal and co-founder of Avitage where, through partnership with Massachusetts-based Sales Research Institute, he designed and delivered electronic sales enablement programs to dozens of Fortune 500 companies. Marc holds a BA in Communications from Boston College and an MBA from the Whittemore School of Business and Economics. Show Notes: <a href="https://enabletheteam.com/" rel="nofollow" target="_blank">https://enabletheteam.com/</a> <a href="https://www.linkedin.com/in/marcmcnamara/" rel="nofollow" target="_blank">https://www.linkedin.com/in/marcmcnamara/</a> <a href="https://calendly.com/mmcnamara-3" rel="nofollow" target="_blank">https://calendly.com/mmcnamara-3</a> <a href="mailto:mmcnamara@enabletheteam.com">mmcnamara@enabletheteam.com</a> Twitter: mcnamara_marc <a href="https://avitage.com/" rel="nofollow" target="_blank">https://avitage.com/</a> <a href="https://www.amazon.com/Electronic-Performance-Support-System-Gloria/dp/0961796812" rel="nofollow" target="_blank">https://www.amazon.com/Electronic-Performance-Support-System-Gloria/dp/0961796812</a> ​​<a href="https://en.wikipedia.org/wiki/Electronic_performance_support_systems" rel="nofollow" target="_blank">https://en.wikipedia.org/wiki/Electronic_performance_support_systems</a>

Mastering the Art and Science of Sales Enablement | Marc McNamara

Marc McNamara, Founder &amp; CEO at The Enablement Group is interviewed in this episode. Follow Adam on Instagram at Ask Adam Torres for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast: https://www.moneymatterstoptips.com/podcastguest--- Support this podcast: https://podcasters.spotify.com/pod/show/moneymatters/support

Marc McNamara, Founder &amp; CEO at The Enablement Group is interviewed in this episode. Follow Adam on Instagram at <a href="https://www.instagram.com/askadamtorres/" rel="ugc nofollow" target="_blank">Ask Adam Torres</a> for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast: <a href="https://www.moneymatterstoptips.com/podcastguest" rel="ugc nofollow" target="_blank">https://www.moneymatterstoptips.com/podcastguest</a>--- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/moneymatters/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/moneymatters/support</a>

Marc McNamara, Founder & CEO at The Enablement Group

Today’s guest is Marc McNamara, Chief Enablement Strategist at The Value Shift, a company that presents a unique solution to the sales productivity challenge. We’re here to talk about Marc’s experience with team enablement, how to get the best out of your top-of-funnel conversations, and finding the root of your buyer’s behavior. Episode Highlights:  Introducing Marc McNamara What is a Chief Enablement Strategist? Understanding buyer behavior Generating meaningful conversations Finding the next step as a rep: Training and continuing education The nuts &amp; bolts of building a repository How to track your best conversations  Resources: Connect with Marc McNamara on LinkedIn, through The Value Shift website, or by emailing him direct at mmcnamara@thevalueshift.com  Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline by Marylou Tyler  Quotes/Tweets: “Selling is an art and a science”- Marc “Realize your prospects have a problem that can be solved, and then figure out how to uniquely add value to them.” - Marc “Salespeople are about helping the customer”- Marc “People, once they’re trained, will forget it all a week later”-Marylou

Today’s guest is Marc McNamara, Chief Enablement Strategist at <a href="http://www.thevalueshift.com/" rel="nofollow" target="_blank">The Value Shift</a>, a company that presents a unique solution to the sales productivity challenge. We’re here to talk about Marc’s experience with team enablement, how to get the best out of your top-of-funnel conversations, and finding the root of your buyer’s behavior. Episode Highlights: <ul> <li>Introducing Marc McNamara</li> <li>What is a Chief Enablement Strategist?</li> <li>Understanding buyer behavior</li> <li>Generating meaningful conversations</li> <li>Finding the next step as a rep: Training and continuing education</li> <li>The nuts &amp; bolts of building a repository</li> <li>How to track your best conversations</li> </ul> Resources: Connect with Marc McNamara on <a href="https://www.linkedin.com/in/marcmcnamara" rel="nofollow" target="_blank">LinkedIn</a>, through The Value Shift <a href="http://www.thevalueshift.com/" rel="nofollow" target="_blank">website</a>, or by emailing him direct at mmcnamara@thevalueshift.com <a href="https://www.amazon.com/Predictable-Prospecting-Radically-Increase-Pipeline/dp/1259835642" rel="nofollow" target="_blank"> Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline by Marylou Tyler</a> Quotes/Tweets: “Selling is an art and a science”- Marc “Realize your prospects have a problem that can be solved, and then figure out how to uniquely add value to them.” - Marc “Salespeople are about helping the customer”- Marc “People, once they’re trained, will forget it all a week later”-Marylou

Episode 41: Understanding Buyer Behavior - Marc McNamara