Denis McInerny's guest appearances

Denis McInerny

Networks TechTalk with Samsung

Here's What I Know

Cameron Cooper

Charles Barkley

Jon Baer

Mark Irwin

Kat Robinson

Ashish Jain

David Rhew

Derek Johnston

Shannon Willey

Nick Bruce

Shawn Ambrose

Keith Fuentes

Reid Estreicher

Simon Lok

Alok Shah

OwlTail

Online gaming is a force to be reckoned with. In 2018, the gaming industry alone brought in $139 billion in revenue—more than the film industry, music streaming services, NFL, NBA, MLB, and NHL...combined. Major sports leagues have reason to shake in their boots, but there’s one sport that is joining forces with the gaming world to great result—racing.   On this episode of Recalibrate, a Samsung podcast, we dove into the world of E-sports and online simulated racing with Sean Ambrose— commentator for The Global SimRacing Channel, a YouTube broadcaster for the online SimRacing platform iRacing, as well as Denis McInerny, MarketScale creative producer. Simulated car races have been around since the ’90s, but with recent improvements in streaming software and high-speed connections, real-time racing has (pun-intended) taken off.  Ambrose described iRacing as “full immersion, simulated motorsports.” This means it reflects the likes of Nascar, Formula 1, and other high-profile global races. With a simple $200 at-home wheel-and-pedal setup and a modern computer, anyone can join in these high-intensity, high-profile races.  The Global Sim Racing Channel (GSRC), broadcasts the races and plans the events from the ground up. From scheduling commentators, writing scripts, preparing graphics, and composing scoring, GSRC handles the step-by-step process to getting a simulated race to viewers and racers around the world.  iRacing is for everyone, “Anywhere from 8 years old up to 68 years old,” Ambrose said. And the bridge between real-world racing and simulated racing is slimmer than you might think. Famous and successful racing drivers like Dale Earnheart Jr frequent iRacing. Competitors that meet on the platform often form in-person racing partnerships off-screen.  Ambrose predicted “E-sports being a 2.5 billion market in 2023,” giving reason to believe that the race to democratize high-speed streaming simulated sports has just begun.Networks TechTalk podcast was previously named Recalibrate with Samsung Networks.

Online gaming is a force to be reckoned with. In 2018, the gaming industry alone brought in $139 billion in revenue—more than the film industry, music streaming services, NFL, NBA, MLB, and NHL...combined. Major sports leagues have reason to shake in their boots, but there’s one sport that is joining forces with the gaming world to great result—racing. On this episode of Recalibrate, a Samsung podcast, we dove into the world of E-sports and online simulated racing with Sean Ambrose— commentator for The Global SimRacing Channel, a YouTube broadcaster for the online SimRacing platform iRacing, as well as Denis McInerny, MarketScale creative producer. Simulated car races have been around since the ’90s, but with recent improvements in streaming software and high-speed connections, real-time racing has (pun-intended) taken off. Ambrose described iRacing as “full immersion, simulated motorsports.” This means it reflects the likes of Nascar, Formula 1, and other high-profile global races. With a simple $200 at-home wheel-and-pedal setup and a modern computer, anyone can join in these high-intensity, high-profile races. The Global Sim Racing Channel (GSRC), broadcasts the races and plans the events from the ground up. From scheduling commentators, writing scripts, preparing graphics, and composing scoring, GSRC handles the step-by-step process to getting a simulated race to viewers and racers around the world. iRacing is for everyone, “Anywhere from 8 years old up to 68 years old,” Ambrose said. And the bridge between real-world racing and simulated racing is slimmer than you might think. Famous and successful racing drivers like Dale Earnheart Jr frequent iRacing. Competitors that meet on the platform often form in-person racing partnerships off-screen. Ambrose predicted “E-sports being a 2.5 billion market in 2023,” giving reason to believe that the race to democratize high-speed streaming simulated sports has just begun. Networks TechTalk podcast was previously named Recalibrate with Samsung Networks.

Where Does 5G Fit into E-Sports? with Shawn Ambrose & Denis McInerny

Marketing has become both an art and a science. With changing algorithms, an increased number of tools, and more data and analytics than can be digested by even an entire marketing team - it can be hard to keep up. Pair that with the variety of content types and mediums, and marketing has transformed into a carefully analyzed art form.  How do you create content engaging, inspiring or educational enough for a user to stop scrolling and digest it? We spoke with Denis McInerny, Creative Producer at MarketScale, in the first episode of Here’s What I Know.  McInerny knows social media marketing like few do. He recently wrapped up a yearlong performance art piece as a micro-influencer, crafting a faux-public persona from scratch. To do this, he immersed himself in the social media micro-influencer realm and built a brand for himself, showing how a person or organization can utilize their following to engage and push a narrative.   He follows this motto: “Don’t take yourself too seriously, but take everything you do seriously.”  Instagram’s new algorithm prioritizes profiles that have a high page engagement on past posts. McInerny saw this firsthand, and the more he connected with his audience, the higher the return of engagement was. Staying consistent with audience engagement almost guarantees the algorithm will help a brand, instead of hurting it.  From LinkedIn to Twitter, Instagram and beyond, social platforms are used to build brands. According to Sprout Social, 61 percent of social marketers prioritize social media posts that teach, 58 percent focus on telling a story and 53 percent focus on posts that inspire. It is vital for individuals to develop a personal brand by building channels that authentically engage networks with their story.  “Be whatever you want to be, but you need to be able to tell that story efficiently, effectively and in a way that people want to interact with,” says McInerny.

Marketing has become both an art and a science. With changing algorithms, an increased number of tools, and more data and analytics than can be digested by even an entire marketing team - it can be hard to keep up. Pair that with the variety of content types and mediums, and marketing has transformed into a carefully analyzed art form. How do you create content engaging, inspiring or educational enough for a user to stop scrolling and digest it? We spoke with Denis McInerny, Creative Producer at MarketScale, in the first episode of Here’s What I Know. McInerny knows social media marketing like few do. He recently wrapped up a yearlong performance art piece as a micro-influencer, crafting a faux-public persona from scratch. To do this, he immersed himself in the social media micro-influencer realm and built a brand for himself, showing how a person or organization can utilize their following to engage and push a narrative. He follows this motto: “Don’t take yourself too seriously, but take everything you do seriously.” Instagram’s new algorithm prioritizes profiles that have a high page engagement on past posts. McInerny saw this firsthand, and the more he connected with his audience, the higher the return of engagement was. Staying consistent with audience engagement almost guarantees the algorithm will help a brand, instead of hurting it. From LinkedIn to Twitter, Instagram and beyond, social platforms are used to build brands. According to Sprout Social, 61 percent of social marketers prioritize social media posts that teach, 58 percent focus on telling a story and 53 percent focus on posts that inspire. It is vital for individuals to develop a personal brand by building channels that authentically engage networks with their story. “Be whatever you want to be, but you need to be able to tell that story efficiently, effectively and in a way that people want to interact with,” says McInerny.

The Art of Branding Yourself with Denis McInerny