Laura Hooper's guest appearances

Laura Hooper

Proof to Product

Sup Doc: A Documentary Podcast

The Biz Birthday Bash Podcast

theEWpodcast

Jordan Kentris

Catherine Hildner

Kitty Meow Boutique

Chelsea Clarke

Cathy Heller

Shinah Chang

Ryan Singer

Dana Gould

Emily Heller

Kate Ahl

Paul Jarvis

Jesse Thorn

Daniel Johnston

Jess Ekstrom

Veronica Belmont

OwlTail

We cover the Netflix series Bad Vegan: Fame. Fraud. Fugitives. a tale of manipulation, Stockholm Syndrome, and only tangentially veganism. It’s a four part series directed by Chris Smith (American Movie).After marrying a mysterious man who claimed he could make her dog immortal, celebrated raw vegan restaurateur Sarma Melngailis finds her life veering off the rails.This is truly one of the more baffling stories in a scam-heavy season of television, so we had to do an episode on it.Our guest to discuss this is writer Laura Hooper Beck. Her work has appeared in Cosmopolitan, Jezebel, and she is a writer on Fox’s The Great North.Follow Laura on:Twitter: @mrpenguinoInstagram: @mrpenguinoFollow Sup Doc on:Twitter: @supdocpodcastInstagram: @supdocpodcastFacebook: @supdocpodcastsign up for our mailing listAnd you can show your support to Sup Doc by donating on Patreon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We cover the Netflix series <a href="https://www.imdb.com/title/tt18260538/" rel="noopener noreferrer nofollow" target="_blank">Bad Vegan: Fame. Fraud. Fugitives</a>. a tale of manipulation, Stockholm Syndrome, and only tangentially veganism. It’s a four part series directed by Chris Smith (American Movie).After marrying a mysterious man who claimed he could make her dog immortal, celebrated raw vegan restaurateur Sarma Melngailis finds her life veering off the rails.This is truly one of the more baffling stories in a scam-heavy season of television, so we had to do an episode on it.Our guest to discuss this is writer <a href="https://laurahooperbeck.com" rel="noopener noreferrer nofollow" target="_blank">Laura Hooper Beck</a>. Her work has appeared in Cosmopolitan, Jezebel, and she is a writer on Fox’s <a href="https://twitter.com/GreatNorthFOX" rel="noopener noreferrer nofollow" target="_blank">The Great North</a>.Follow Laura on:Twitter: @mrpenguinoInstagram: <a href="https://www.instagram.com/mrpenguino/" rel="noopener noreferrer nofollow" target="_blank">@mrpenguino</a>Follow Sup Doc on:Twitter: <a href="https://twitter.com/supdocpodcast" rel="noopener noreferrer nofollow" target="_blank">@supdocpodcast</a>Instagram: <a href="https://www.instagram.com/supdocpodcast" rel="noopener noreferrer nofollow" target="_blank">@supdocpodcast</a>Facebook: <a href="https://www.facebook.com/supdocpodcast/" rel="noopener noreferrer nofollow" target="_blank">@supdocpodcast</a><a href="http://eepurl.com/djySML" rel="noopener noreferrer nofollow" target="_blank">sign up for our mailing list</a>And you can show your support to Sup Doc by donating on <a href="https://www.patreon.com/supdocpodcast" rel="noopener noreferrer nofollow" target="_blank">Patreon</a>.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

185 - BAD VEGAN: FAME. FRAUD. FUGITIVES. w Laura Hooper Beck

Consider this your not-so-official guidelines for making the most of Instagram. We get REAL honest about the tactics that aren't productive and why sending DMs might be wasting your time when it comes to looking for answers. Elisabeth tells her story about her own mistake and why we should all support each other when it come to proprietary information.  Let's be friends! Find us on Instagram http://instagram.com/bizbirthdaybash @bizbirthdaybash. For all show notes please visit http://www.bizbirthdaybash.com/podcast   Grab your FREE Training -- 4 Essentials You Need to Turn Your Biz into a Profit Party: https://bizbirthdaybash.com/free-training

Consider this your not-so-official guidelines for making the most of Instagram. We get REAL honest about the tactics that aren't productive and why sending DMs might be wasting your time when it comes to looking for answers. Elisabeth tells her story about her own mistake and why we should all support each other when it come to proprietary information. Let's be friends! Find us on Instagram <a href="http://instagram.com/bizbirthdaybash" rel="noreferrer noopener nofollow" target="_blank">http://instagram.com/bizbirthdaybash</a> @bizbirthdaybash. For all show notes please visit <a href="http://www.bizbirthdaybash.com/podcast" rel="noreferrer noopener nofollow" target="_blank">http://www.bizbirthdaybash.com/podcast</a> Grab your FREE Training -- 4 Essentials You Need to Turn Your Biz into a Profit Party: <a href="https://bizbirthdaybash.com/free-training" rel="noreferrer noopener nofollow" target="_blank">https://bizbirthdaybash.com/free-training</a>

Instagram Etiquette; Why Laura Hooper Blocked Elisabeth

Alyssa Bobbett

Laura Hooper Calligraphy

TSBC Alums Laura Hooper Leader and Alyssa Bobbett of Laura Hooper Calligraphy have served clients with hand calligraphy and stationery needs for weddings, showers events &amp; more since 2002.  These sisters have grown a dynamic business that includes their custom work, ready made product, calligraphy kits, offer in person and online educational programs and these girls wrote a book last year.      On today’s episode we’re talking about their business model including their process for adding new revenue streams.  We dove deep into their custom work regarding pricing and how they’ve set better boundaries to provide a better experience for their customers.  And, we talked about their strategies and goals for engaging with their 318k instagram followers! A little side note here — but they aren’t happy with the IG algorithm changes either!   ON TODAY’S EPISODE:  How Laura got her start in calligraphy and how her love for hand lettering turned into a business When Alyssa joined her sister at Laura Hooper Calligraphy and how she defined her role How having people on her team handling very specific tasks frees Laura up to focus on the creative side of the business The importance of investing in your business &amp; outsourcing when possible What led to the diversity of Laura Hooper Calligraphy’s product offerings and how they determined what direction to go in The start of their calligraphy workshops &amp; why they decided to “train the competition” The custom work they are doing The systems &amp; boundaries they have in place to standardize their custom work The strategies they use to engage with their followers on social media Laura &amp; Alyssa’s thoughts on the Instagram algorithm How they measure conversions from Instagram What’s coming up next for Laura Hooper Calligraphy  KEY TAKE-AWAYS: “I'm very logistical and Laura is very artistic. You could say that it was a good little marriage of skills.” - Alyssa Bobbett “I've never been afraid to take risks and step out and try something new. I like to look at what we're doing, what's working, what isn't working and what do we need to change.” - Laura Hooper Leader “You could spend a week researching something and figuring it out and doing it, but think of all the other ways that you could put your actual skills to use during that week if you outsource something.” - Alyssa Bobbett “We kind of let the people tell us what direction to go in. We listen to what our clients or potential clients are asking for.” - Laura Hooper Leader “People talk about the market being so saturated, which it is, but at the same time it allows you to kind of streamline what you want to do.” - Alyssa Bobbett “There's an endless number of weddings. There's an endless number of greeting cards at Paper Source or wherever. There's plenty of work to go around.” - Alyssa Bobbett “I want everyone to be happy, and that's just not 100% feasible. You have to have policies or you're just going to be miserable all the time. You need to enforce them or else people walk all over you.” - Laura Hooper Leader “We like to use our social media as an extension of our brand.” - Alyssa Bobbett “We don't consider followers or likes to be the goal. We consider conversions to be the goal.” - Alyssa Bobbett “We're not always trying to sell to our followers. We want people to follow because it's beautiful, but we don't want them to feel like we're just using them to make money.” - Laura Hooper Leader   LINKSWebsite: http://lhcalligraphy.com Facebook:  http://facebook.com/lhcalligraphy Instagram: http://instagram.com/lhcalligraphy Pinterest: http://pinterest.com/lhcalligraphy Twitter:  http://twitter.com/lhcalligraphy   JOIN THE TSBC FAMILY:   Do you want to scale your business and add new revenue streams?  Are you ready to get a handle on your cash flow and tuck money away for retirement?     Maybe you are interested in increasing your visibility and fine-tuning your marketing outreach?  Perhaps you have a team that you want to nurture or need help building your team?   Our newest on demand program, Paper Camp+ can help you with all of these things and more.  The program includes 5 keynote presentations and 2 panels from a wide range of business experts.  You can watch what you need, when you need it most and revisit the videos as often as you’d like.   This course was built for anyone running a product based business, and extends way beyond the paper industry.  Enroll at www.tradeshowcamp.com/pcplus!   ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to  Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

TSBC Alums Laura Hooper Leader and Alyssa Bobbett of <a href="https://lhcalligraphy.com/" rel="nofollow" target="_blank">Laura Hooper Calligraphy</a> have served clients with hand calligraphy and stationery needs for weddings, showers events &amp; more since 2002.  These sisters have grown a dynamic business that includes their custom work, ready made product, calligraphy kits, offer in person and online educational programs and these girls wrote a book last year.    On today’s episode we’re talking about their business model including their process for adding new revenue streams.  We dove deep into their custom work regarding pricing and how they’ve set better boundaries to provide a better experience for their customers.  And, we talked about their strategies and goals for engaging with their 318k instagram followers! A little side note here — but they aren’t happy with the IG algorithm changes either! ON TODAY’S EPISODE: <ul> <li>How Laura got her start in calligraphy and how her love for hand lettering turned into a business</li> <li>When Alyssa joined her sister at Laura Hooper Calligraphy and how she defined her role</li> <li>How having people on her team handling very specific tasks frees Laura up to focus on the creative side of the business</li> <li>The importance of investing in your business &amp; outsourcing when possible</li> <li>What led to the diversity of Laura Hooper Calligraphy’s product offerings and how they determined what direction to go in</li> <li>The start of their calligraphy workshops &amp; why they decided to “train the competition”</li> <li>The custom work they are doing</li> <li>The systems &amp; boundaries they have in place to standardize their custom work</li> <li>The strategies they use to engage with their followers on social media</li> <li>Laura &amp; Alyssa’s thoughts on the Instagram algorithm</li> <li>How they measure conversions from Instagram</li> <li>What’s coming up next for Laura Hooper Calligraphy</li> </ul> KEY TAKE-AWAYS: “I'm very logistical and Laura is very artistic. You could say that it was a good little marriage of skills.” - Alyssa Bobbett “I've never been afraid to take risks and step out and try something new. I like to look at what we're doing, what's working, what isn't working and what do we need to change.” - Laura Hooper Leader “You could spend a week researching something and figuring it out and doing it, but think of all the other ways that you could put your actual skills to use during that week if you outsource something.” - Alyssa Bobbett “We kind of let the people tell us what direction to go in. We listen to what our clients or potential clients are asking for.” - Laura Hooper Leader “People talk about the market being so saturated, which it is, but at the same time it allows you to kind of streamline what you want to do.” - Alyssa Bobbett “There's an endless number of weddings. There's an endless number of greeting cards at Paper Source or wherever. There's plenty of work to go around.” - Alyssa Bobbett “I want everyone to be happy, and that's just not 100% feasible. You have to have policies or you're just going to be miserable all the time. You need to enforce them or else people walk all over you.” - Laura Hooper Leader “We like to use our social media as an extension of our brand.” - Alyssa Bobbett “We don't consider followers or likes to be the goal. We consider conversions to be the goal.” - Alyssa Bobbett “We're not always trying to sell to our followers. We want people to follow because it's beautiful, but we don't want them to feel like we're just using them to make money.” - Laura Hooper Leader LINKSWebsite: <a href="http://lhcalligraphy.com/" rel="nofollow" target="_blank">http://lhcalligraphy.com</a> Facebook:  <a href="http://facebook.com/lhcalligraphy" rel="nofollow" target="_blank">http://facebook.com/lhcalligraphy</a> Instagram: <a href="http://instagram.com/lhcalligraphy" rel="nofollow" target="_blank">http://instagram.com/lhcalligraphy</a> Pinterest: <a href="http://pinterest.com/lhcalligraphy" rel="nofollow" target="_blank">http://pinterest.com/lhcalligraphy</a> Twitter:  <a href="http://twitter.com/lhcalligraphy" rel="nofollow" target="_blank">http://twitter.com/lhcalligraphy</a> JOIN THE TSBC FAMILY: Do you want to scale your business and add new revenue streams?  Are you ready to get a handle on your cash flow and tuck money away for retirement?   Maybe you are interested in increasing your visibility and fine-tuning your marketing outreach?  Perhaps you have a team that you want to nurture or need help building your team? Our newest on demand program, Paper Camp+ can help you with all of these things and more.  The program includes 5 keynote presentations and 2 panels from a wide range of business experts.  You can watch what you need, when you need it most and revisit the videos as often as you’d like. This course was built for anyone running a product based business, and extends way beyond the paper industry.  Enroll at <a href="http://www.tradeshowcamp.com/pcplus" rel="nofollow" target="_blank">www.tradeshowcamp.com/pcplus</a>! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by <a href="http://tradeshowcamp.com/" rel="nofollow" target="_blank">Tradeshow Bootcamp</a> and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at <a href="http://prooftoproduct.com" rel="nofollow" target="_blank">ProofToProduct.com</a>. If you like what you heard today, please head over to <a href="https://itunes.apple.com/us/podcast/proof-to-product/id1226904668?mt=2" rel="nofollow" target="_blank"> Apple Podcast</a> to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

048 | Laura Hooper Leader & Alyssa Bobbett, Laura Hooper Calligraphy on diversifying income, pricing custom projects and engaging with their 318k instagram followers