Korina Edwards's guest appearances

Korina Edwards

The Industrial Marketing Show

Growing Unicorns

John Deere

Dan Richards

Todd Hockenberry

Adam Goyette

Mike Brooks

Khalid Saleh

Chris Luecke

Joe Sullivan

John Clifford

Daniel Elizalde

Nick Bennett

Adam Barber

Joel Klettke

Mike K

Jason Becker

OwlTail

Holly Chen

In this conversation, Korina Edwards and Holly Chen talk about brand, marketing, and growth. Hear about SEO and paid search, brand search, keyword bidding, the roles of different channels, and hiring growth and product marketers.Episode Outline[00:40] SEO and paid search[07:15] The channel mix[08:12] Brand search[12:28] Bidding on keywords[15:30] The role of a channel[17:08] Should companies hire growth marketers or product marketers first?Connect with Korina and HollyLinkedIn - Korina Edwards, Matter MadeTwitter - Korina EdwardsMatter Made WebsiteMatter Made Growing Unicorns YouTube ChannelLinkedIn - Holly Chen, ExponentialXTwitter - Holly ChenExponentialX Website

In this conversation, Korina Edwards and Holly Chen talk about brand, marketing, and growth. Hear about SEO and paid search, brand search, keyword bidding, the roles of different channels, and hiring growth and product marketers. <h3>Episode Outline</h3>[00:40] SEO and paid search[07:15] The channel mix[08:12] Brand search[12:28] Bidding on keywords[15:30] The role of a channel[17:08] Should companies hire growth marketers or product marketers first? <h3>Connect with Korina and Holly</h3> <a href="https://www.linkedin.com/in/korina-edwards/" rel="nofollow" target="_blank">LinkedIn - Korina Edwards, Matter Made</a><a href="https://mobile.twitter.com/kbedwards11/" rel="nofollow" target="_blank">Twitter - Korina Edwards</a><a href="https://www.mattermade.co/" rel="nofollow" target="_blank">Matter Made Website</a><a href="https://www.youtube.com/channel/UCAl40wRkIJDxVVYDMvjCIAA/videos" rel="nofollow" target="_blank">Matter Made Growing Unicorns YouTube Channel</a> <a href="https://www.linkedin.com/in/holly/" rel="nofollow" target="_blank">LinkedIn - Holly Chen, ExponentialX</a><a href="https://twitter.com/hollyny?lang=en" rel="nofollow" target="_blank">Twitter - Holly Chen</a><a href="https://exponential-x.com/" rel="nofollow" target="_blank">ExponentialX Website</a>

Solid Gold B2B Marketing Discussion with Korina Edwards and Holly Chen

Matt and MJ talk with Korina Edwards, Director of Demand Generation at Right Weigh, on navigating the dealer relationship at an industrial company. Korina talks about marketing to the end user, building a community around your industrial brand, eCommerce and how to navigate that choice with dealer networks, and how going direct opens up new Sales channels.

Matt and MJ talk with Korina Edwards, Director of Demand Generation at Right Weigh, on navigating the dealer relationship at an industrial company. Korina talks about marketing to the end user, building a community around your industrial brand, eCommerce and how to navigate that choice with dealer networks, and how going direct opens up new Sales channels.

Ep 07 - Partnering with Distributors to Win Your Market with Korina Edwards (Right Weigh)