Chris Huebner's guest appearances

Chris Huebner

undeclared

Rhymes Against Humanity with Adam Brodsky

Jeremy Stewart

Erin McKeown

Mary Tyler Moore

John Dickerson

Sara Taylor

David Gibson

Stephen Woessner

Laura Jack

Katie Tyson

Hannah Kerr

Eric Evans

Josh Cole

Bob Schieffer

Justin Croxton

Ryan Davidson

OwlTail

Allison Lanier

What you’ll learn about in this episode:  Why there are often many overlooked opportunities to optimize your digital marketing campaign even prior to its launch Why you should always consider how your audience interprets and experiences your campaigns, both on an intuitive and emotional level and more analytically Why the first strategy is to design for distinctiveness and to ensure that your design elements stay consistent, distinct, and easily connected to your brand Why the second strategy is to consider the emotions, benefits, and associations you want your audience to make when engaging with your campaign Why the third strategy is to create an intuitive link between your ad and your landing page to reinforce the narrative you want to share Why the fourth strategy is to use a benefits-driven headline and an action-oriented sub-headline to complete your narrative Why the fifth strategy is to provide social proof that helps establish who your typical end-user is and reinforce behaviors and beliefs Why it can be very easy to view the individual elements of a marketing campaign in a silo, and why thinking about the integrated whole can be much more effective    Resources:  Read Chris Huebner’s blog post, Leading the Elephant: 5 Higher Education Marketing Strategies for More Impactful Digital Campaigns Website: www.theundeclaredpodcast.com Website: www.upandup.agency Email: contact@upandup.agency LinkedIn: https://www.linkedin.com/in/foglemanscott LinkedIn: https://www.linkedin.com/in/allison-lanier 

What you’ll learn about in this episode: <ul> <li>Why there are often many overlooked opportunities to optimize your digital marketing campaign even prior to its launch</li> <li>Why you should always consider how your audience interprets and experiences your campaigns, both on an intuitive and emotional level and more analytically</li> <li>Why the first strategy is to design for distinctiveness and to ensure that your design elements stay consistent, distinct, and easily connected to your brand</li> <li>Why the second strategy is to consider the emotions, benefits, and associations you want your audience to make when engaging with your campaign</li> <li>Why the third strategy is to create an intuitive link between your ad and your landing page to reinforce the narrative you want to share</li> <li>Why the fourth strategy is to use a benefits-driven headline and an action-oriented sub-headline to complete your narrative</li> <li>Why the fifth strategy is to provide social proof that helps establish who your typical end-user is and reinforce behaviors and beliefs</li> <li>Why it can be very easy to view the individual elements of a marketing campaign in a silo, and why thinking about the integrated whole can be much more effective</li> </ul>   Resources: <ul> <li>Read Chris Huebner’s blog post, <a href="https://upandup.agency/leading-the-elephant-5-higher-education-marketing-strategies-for-more-impactful-digital-campaigns/" rel="noopener nofollow" target="_blank">Leading the Elephant: 5 Higher Education Marketing Strategies for More Impactful Digital Campaigns</a></li> <li>Website: <a href="http://www.theundeclaredpodcast.com/" rel="noopener noreferrer nofollow" target="_blank">www.theundeclaredpodcast.com</a></li> <li>Website: <a href="http://www.upandup.agency/" rel="noopener noreferrer nofollow" target="_blank">www.upandup.agency</a></li> <li>Email: <a href="mailto:contact@upandup.agency" rel="noopener noreferrer">contact@upandup.agency</a></li> <li>LinkedIn:<a href="https://www.linkedin.com/in/foglemanscott" rel="noopener noreferrer nofollow" target="_blank"> https://www.linkedin.com/in/foglemanscott</a></li> <li>LinkedIn: <a href="https://www.linkedin.com/in/allison-lanier" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/allison-lanier</a></li> </ul>

5 strategies for more impactful digital campaigns, with Allison Lanier and guest host Chris Huebner

What you’ll learn about in this episode:  How Allison transitioned from a corporate background into her current role as Business Development Manager at Up&amp;Up How Allison has integrated her own experiences in higher education into her work at Up&amp;Up, and what similarities and differences she has seen from her previous career How 2020 impacted the world of higher education, and how the lessons learned during the difficult year have created positive changes Why Allison suggests that any institution wanting to begin a new marketing project start with their brand first What advice Allison would give to a higher ed institution considering working with a marketing agency for the first time Why it is important to understand how you want to get a project done and then tailor your decision based on those needs and the results you want How Allison had originally planned to become a nurse before discovering her passion for sales and helping others Why Allison hasn’t set firm new year’s goals and instead works toward goals all year long, and why she has chosen “grace” as her word for the year  Resources:  Website: www.theundeclaredpodcast.com Website: www.upandup.agency Email: contact@upandup.agency LinkedIn: https://www.linkedin.com/in/allison-lanier 

What you’ll learn about in this episode: <ul> <li>How Allison transitioned from a corporate background into her current role as Business Development Manager at Up&amp;Up</li> <li>How Allison has integrated her own experiences in higher education into her work at Up&amp;Up, and what similarities and differences she has seen from her previous career</li> <li>How 2020 impacted the world of higher education, and how the lessons learned during the difficult year have created positive changes</li> <li>Why Allison suggests that any institution wanting to begin a new marketing project start with their brand first</li> <li>What advice Allison would give to a higher ed institution considering working with a marketing agency for the first time</li> <li>Why it is important to understand how you want to get a project done and then tailor your decision based on those needs and the results you want</li> <li>How Allison had originally planned to become a nurse before discovering her passion for sales and helping others</li> <li>Why Allison hasn’t set firm new year’s goals and instead works toward goals all year long, and why she has chosen “grace” as her word for the year</li> </ul> Resources: <ul> <li>Website: <a href="http://www.theundeclaredpodcast.com/" rel="noopener noreferrer nofollow" target="_blank">www.theundeclaredpodcast.com</a></li> <li>Website: <a href="http://www.upandup.agency/" rel="noopener noreferrer nofollow" target="_blank">www.upandup.agency</a></li> <li>Email: <a href="mailto:contact@upandup.agency" rel="noopener noreferrer">contact@upandup.agency</a></li> <li>LinkedIn: <a href="https://www.linkedin.com/in/allison-lanier" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/allison-lanier</a></li> </ul>

Getting to Know Allison, with Allison Lanier and guest host Chris Huebner

Bass Player, Softball Manager and Baseball fan, Chris Huebner came into the PRHQPCS armed with a few baseball songs, and a few that prolly aren't really about baseball, but it was fun to talk to him and share the songs. So dig 'em. Thanks.

RAH Baseball Songs With Chris Huebner Edition