AUDREY NERACOULIS's guest appearances

AUDREY NERACOULIS

The Wedding Biz - Behind the Scenes of the Wedding Business

School of Wedding Photography

Erich McVey

Nancy Liu

David Stark

Holly Chapple

Kevin Lee

Martha Stewart

Jordan Lee

BRUCE RUSSELL

ALEJANDRA POUPEL

RACHEL BIRTHISTLE

JOSE VILLA

Adam Schaeuble

Lewis Miller

Meghan Ely

Michelle Durpetti

OwlTail

JENNIFER STEIN

In this episode of The Next Level, Andy is with Jennifer Stein. Jennifer is the Co-Founder and Editor in Chief of Destination I Do Magazine. She publishes a daily blog and also consults, and custom publishes. Andy and Jennifer discuss Audrey's moxy in starting her business before learning the trade and how testing is a great way to make sure your business is viable. They also speak about Audrey's authenticity and vulnerability and that she isn't afraid to put it all out there because she wants potential clients to be able to connect with her in a real way. Have you ever had a meet up with clients when you are traveling? Listen to Andy and Jennifer talk about Audrey doing just that. She posts where she is going to be, so if a potential client or vendor wants to meet up with her in their area, they can get together.  Listen in to this deep dive into some key points of Audrey's interview. Jennifer speaks about Audrey's ability to market herself by listening to what people want, how she connects with people by taking photographs of her life and posting them on her Instagram page and how networking when traveling can boost your business. If your business is struggling and you are having trouble getting new clients, you need to listen to this conversation. What these two discuss, you won't learn in books, so plugin and enjoy.  Show Highlights:  [00:57] Jennifer, welcome back to the show! [02:54] Andy and Jennifer discuss how Audrey started her business first and then learned the trade. [04:37] Testing ideas before starting your business, have you ever done that? [05:23] Jennifer discusses the trajectory of video and how Audrey tested the idea then had two months to learn how to do it. [07:02] They speak about Audrey'sAudrey's authenticity and vulnerability on her Instagram pictures. [09:12] Do you like being emotionally connected with people you follow? [11:41] Jennifer talks about Audrey being an active listener, which is what makes her a great marketer. [13:39] Audrey, when she photographs, is always bringing it back to the client, they are still the focal point. [15:45] They discuss the way that Audrey meets the needs of her clients by letting them know where she is going to be so she can meet up with them. [17:00] Jennifer, thank you for being on the show!    Follow The Wedding Biz on Social:  The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz   Title Sponsor: This episode is sponsored by Kushner Entertainment  www.KushnerEntertainment.com   Follow Audrey Neracoulis Audrey Neracoulis @audreyparisphoto Instagram Retreat information at Rendezvous with Audrey   This Week's Guest Co-Host, Jennifer Stein, Co-Founder and Editor in Chief of Destination I Do Magazine Destination I Do Magazine Destination I Do Blog  Jennifer Stein on the Wedding Biz @destinationidomag  Facebook @destinationido Instagram |  Twitter   Mentioned in this episode  Tim Chi on The Wedding Biz Tait Larson on The Wedding Biz

In this episode of The Next Level, Andy is with Jennifer Stein. Jennifer is the Co-Founder and Editor in Chief of Destination I Do Magazine. She publishes a daily blog and also consults, and custom publishes. Andy and Jennifer discuss Audrey's moxy in starting her business before learning the trade and how testing is a great way to make sure your business is viable. They also speak about Audrey's authenticity and vulnerability and that she isn't afraid to put it all out there because she wants potential clients to be able to connect with her in a real way. Have you ever had a meet up with clients when you are traveling? Listen to Andy and Jennifer talk about Audrey doing just that. She posts where she is going to be, so if a potential client or vendor wants to meet up with her in their area, they can get together.  Listen in to this deep dive into some key points of Audrey's interview. Jennifer speaks about Audrey's ability to market herself by listening to what people want, how she connects with people by taking photographs of her life and posting them on her Instagram page and how networking when traveling can boost your business. If your business is struggling and you are having trouble getting new clients, you need to listen to this conversation. What these two discuss, you won't learn in books, so plugin and enjoy. Show Highlights: <ul> <li>[00:57] Jennifer, welcome back to the show!</li> <li>[02:54] Andy and Jennifer discuss how Audrey started her business first and then learned the trade.</li> <li>[04:37] Testing ideas before starting your business, have you ever done that?</li> <li>[05:23] Jennifer discusses the trajectory of video and how Audrey tested the idea then had two months to learn how to do it.</li> <li>[07:02] They speak about Audrey'sAudrey's authenticity and vulnerability on her Instagram pictures.</li> <li>[09:12] Do you like being emotionally connected with people you follow?</li> <li>[11:41] Jennifer talks about Audrey being an active listener, which is what makes her a great marketer.</li> <li>[13:39] Audrey, when she photographs, is always bringing it back to the client, they are still the focal point.</li> <li>[15:45] They discuss the way that Audrey meets the needs of her clients by letting them know where she is going to be so she can meet up with them.</li> <li>[17:00] Jennifer, thank you for being on the show!</li> </ul> Follow The Wedding Biz on Social:  <a href="https://theweddingbiz.com/" rel="nofollow" target="_blank">The Wedding Biz</a> <a href="https://www.instagram.com/weddingbizshow/" rel="nofollow" target="_blank">The Wedding Biz on Instagram: @theweddingbiz</a> <a href="https://www.facebook.com/WeddingBizShow/" rel="nofollow" target="_blank">The Wedding Biz on Facebook: @theweddingbiz</a> Title Sponsor: This episode is sponsored by Kushner Entertainment<a href="http://www.kushnerentertainment.com/" rel="nofollow" target="_blank"> </a> <a href="http://www.kushnerentertainment.com" rel="nofollow" target="_blank">www.KushnerEntertainment.com</a> Follow Audrey Neracoulis <a href="http://lesecretdaudrey.com/" rel="nofollow" target="_blank">Audrey Neracoulis</a> @audreyparisphoto <a href="https://www.instagram.com/audreyparisphoto/?hl=en" rel="nofollow" target="_blank">Instagram</a> Retreat information at <a href="http://lesecretdaudrey.com/rendezvous" rel="nofollow" target="_blank">Rendezvous with Audrey</a> This Week's Guest Co-Host, Jennifer Stein, Co-Founder and Editor in Chief of Destination I Do Magazine <a href="https://destinationido.com/" rel="nofollow" target="_blank">Destination I Do Magazine</a> <a href="https://destinationido.com/blog" rel="nofollow" target="_blank">Destination I Do Blog</a> <a href="https://theweddingbiz.com/jennifer-stein-editor-in-chief-destination-i-do-magazine/" rel="nofollow" target="_blank"> Jennifer Stein</a> on the Wedding Biz @destinationidomag <a href="https://www.facebook.com/pg/destinationidomag/photos/" rel="nofollow" target="_blank"> Facebook</a> @destinationido <a href="https://www.instagram.com/destinationido/?hl=en" rel="nofollow" target="_blank">Instagram</a> | <a href="https://twitter.com/DestinationIDo?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" rel="nofollow" target="_blank"> Twitter</a> Mentioned in this episode <a href="https://theweddingbiz.com/tim-chi-ceo-the-knot-worldwide-combining-technology-and-trends-to-innovate-the-wedding-industry/" rel="nofollow" target="_blank"> Tim Chi</a> on The Wedding Biz <a href="https://theweddingbiz.com/?s=tait+larson" rel="nofollow" target="_blank">Tait Larson</a> on The Wedding Biz

199 THE NEXT LEVEL: JENNIFER STEIN Discusses AUDREY NERACOULIS - Emotional Photography And Authenticity In Business

Audrey Neracoulis, Welcome to The Wedding Biz! Audrey is a film photographer based in Paris and is known for her unmistakable fashion house inspired aesthetic, and unique and sophisticated work. She also brilliantly utilizes social media, especially Instagram, in ways that will surprise you. Audrey has a master’s degree in marketing and dreamt of being surrounded by, and working with, a wonderful team. When faced with the reality that a first job working for a corporation meant sitting alone in a cubicle, she decided it wasn’t for her. She chose to pick up a camera, tell stories visually with pictures and become a photographer, even though she had never taken a picture before.  Is the hardest part of your business attracting new clients? Listen, as Audrey describes what she did when she started out and what she does today to attract clients. She says you have to have a strong brand and make personal connections with your clients. Audrey is sharing her life with pictures on Instagram believing that letting potential clients see her story through photographs will give them the best idea of the reality of her work.  Audrey’s vision for a wedding is to blend fashion photography and cinematic documentary to make the perfect photographs. Her passion is capturing the emotional and physical connections of the bride and groom so that the images evoke meaningful memories. For added dimension, she likes to build in a sense of sensuality learned from her experience with shooting boudoir. If you are a photographer or want to be, pay attention as Audrey points out the difference between using film, going digital, and the benefits of both. Listen as she tells us how to create and connect with clients when traveling, about her retreats in Paris, and all the ways she teaches about photography.  This is a compelling episode with so much great information you will definitely need to take notes, so sit back and enjoy.   Show Highlights: [02:54] Audrey, it is so exciting to have you on the show! [03:38] Andy and Audrey chat about speaking English in France. [04:37] She was married to a man from Kentucky but lived in New York, where she went to school, got her master’s degree, and her first job. [06:53] Audrey started her career in photography with no training because she wanted to tell stories with pictures. [08:23] She made a business decision to blog before she bought her first camera to see if she could attract clients. [10:17] Audrey chats about learning from YouTube and taking pictures of friends. [11:33] Attracting clients is about telling a story, the wedding industry is very personal, and you need a strong brand. [12:37] She shares her life through photos on Instagram so that clients can get a better sense of who she is. [15:44] Audrey takes a video of each event to show everything that happens in real life, the good and the bad. [18:10] She takes a photo at each event that she posts to Instagram so that potential clients can see in real-time what she does. [19:44] Audrey gets recommendations from vendors for events. [20:39] She explains her process for her preparing because she often doesn’t meet the client until the wedding. [22:49] Audrey speaks about her vision for each wedding and how she creates beautiful portraits by blending fashion and cinematography. [24:37] How do you capture the emotional and physical connection between the couple? [27:42] Doing boudoir and couples’ photos allows her to add a sense of sensuality to the images. [29:12] Audrey shoots with film instead of digital, which is more challenging because every shot counts. [32:08] Why do you use film? What are the benefits of each? [33:24] She networks wherever she is, even on vacation, she posts where she is going and creates meetups. [36:31] Audrey has retreats in Paris where she shows people what she shoots, provides hair and makeup classes, and powerpoint presentations on photography. [39:20] How do you find out what people want? Direct messages or...? [41:28] Audrey says her social media platform of choice is Instagram. [44:42] Her retreats are tours of the area, round tables with people sharing their ideas, cooking classes, and more. All along the way, she photographs, which people learn about. [45:42] What kind of equipment do you use? [47:57] Audrey, thank you for being on the show!   LINKS &amp; RESOURCES Follow The Wedding Biz on Social:  The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz   Title Sponsor: This episode is sponsored by Kushner Entertainment  www.KushnerEntertainment.com   Audrey Neracoulis Audrey Neracoulis @audreyparisphoto Instagram Retreat information at Rendezvous with Audrey   Mentioned on the Show  Jose Villa on The Wedding Biz  Andre Maier on The Wedding Biz

Audrey Neracoulis, Welcome to The Wedding Biz! Audrey is a film photographer based in Paris and is known for her unmistakable fashion house inspired aesthetic, and unique and sophisticated work. She also brilliantly utilizes social media, especially Instagram, in ways that will surprise you. Audrey has a master’s degree in marketing and dreamt of being surrounded by, and working with, a wonderful team. When faced with the reality that a first job working for a corporation meant sitting alone in a cubicle, she decided it wasn’t for her. She chose to pick up a camera, tell stories visually with pictures and become a photographer, even though she had never taken a picture before.  Is the hardest part of your business attracting new clients? Listen, as Audrey describes what she did when she started out and what she does today to attract clients. She says you have to have a strong brand and make personal connections with your clients. Audrey is sharing her life with pictures on Instagram believing that letting potential clients see her story through photographs will give them the best idea of the reality of her work.  Audrey’s vision for a wedding is to blend fashion photography and cinematic documentary to make the perfect photographs. Her passion is capturing the emotional and physical connections of the bride and groom so that the images evoke meaningful memories. For added dimension, she likes to build in a sense of sensuality learned from her experience with shooting boudoir. If you are a photographer or want to be, pay attention as Audrey points out the difference between using film, going digital, and the benefits of both. Listen as she tells us how to create and connect with clients when traveling, about her retreats in Paris, and all the ways she teaches about photography.  This is a compelling episode with so much great information you will definitely need to take notes, so sit back and enjoy. Show Highlights: [02:54] Audrey, it is so exciting to have you on the show! [03:38] Andy and Audrey chat about speaking English in France. [04:37] She was married to a man from Kentucky but lived in New York, where she went to school, got her master’s degree, and her first job. [06:53] Audrey started her career in photography with no training because she wanted to tell stories with pictures. [08:23] She made a business decision to blog before she bought her first camera to see if she could attract clients. [10:17] Audrey chats about learning from YouTube and taking pictures of friends. [11:33] Attracting clients is about telling a story, the wedding industry is very personal, and you need a strong brand. [12:37] She shares her life through photos on Instagram so that clients can get a better sense of who she is. [15:44] Audrey takes a video of each event to show everything that happens in real life, the good and the bad. [18:10] She takes a photo at each event that she posts to Instagram so that potential clients can see in real-time what she does. [19:44] Audrey gets recommendations from vendors for events. [20:39] She explains her process for her preparing because she often doesn’t meet the client until the wedding. [22:49] Audrey speaks about her vision for each wedding and how she creates beautiful portraits by blending fashion and cinematography. [24:37] How do you capture the emotional and physical connection between the couple? [27:42] Doing boudoir and couples’ photos allows her to add a sense of sensuality to the images. [29:12] Audrey shoots with film instead of digital, which is more challenging because every shot counts. [32:08] Why do you use film? What are the benefits of each? [33:24] She networks wherever she is, even on vacation, she posts where she is going and creates meetups. [36:31] Audrey has retreats in Paris where she shows people what she shoots, provides hair and makeup classes, and powerpoint presentations on photography. [39:20] How do you find out what people want? Direct messages or...? [41:28] Audrey says her social media platform of choice is Instagram. [44:42] Her retreats are tours of the area, round tables with people sharing their ideas, cooking classes, and more. All along the way, she photographs, which people learn about. [45:42] What kind of equipment do you use? [47:57] Audrey, thank you for being on the show! LINKS &amp; RESOURCES Follow The Wedding Biz on Social:  <a href="https://theweddingbiz.com/" rel="nofollow" target="_blank">The Wedding Biz</a> <a href="https://www.instagram.com/weddingbizshow/" rel="nofollow" target="_blank">The Wedding Biz on Instagram: @theweddingbiz</a> <a href="https://www.facebook.com/WeddingBizShow/" rel="nofollow" target="_blank">The Wedding Biz on Facebook: @theweddingbiz</a> Title Sponsor: This episode is sponsored by Kushner Entertainment<a href="http://www.kushnerentertainment.com/" rel="nofollow" target="_blank"> </a> <a href="http://www.kushnerentertainment.com" rel="nofollow" target="_blank">www.KushnerEntertainment.com</a> Audrey Neracoulis <a href="http://lesecretdaudrey.com/" rel="nofollow" target="_blank">Audrey Neracoulis</a> @audreyparisphoto <a href="https://www.instagram.com/audreyparisphoto/?hl=en" rel="nofollow" target="_blank">Instagram</a> Retreat information at <a href="http://lesecretdaudrey.com/rendezvous" rel="nofollow" target="_blank">Rendezvous with Audrey</a> Mentioned on the Show <a href="https://theweddingbiz.com/jose-villa-redefining-success-with-fine-art-wedding-photography/" rel="nofollow" target="_blank"> Jose Villa</a> on The Wedding Biz <a href="https://theweddingbiz.com/andre-maier-photography-from-the-heart/" rel="nofollow" target="_blank"> Andre Maier</a> on The Wedding Biz

198 AUDREY NERACOULIS: Emotional Photography And Authenticity In Business

Thank you for listening to this interview with Audrey Neracoulis by the School of Wedding Photography. Audrey Neracoulis is a Paris based wedding photographer whose work has appeared in Vogue, Glamour, Harpers Bazaar and many wedding blogs including Style Me Pretty. She is currently the subject of a French TV documentary about wedding photography.Topics Covered:Audrey’s background in corporate marketingLeaving a corporate career to become a photographerHow she progressed from vacation photography in Paris into weddingsDestination weddings in Paris tend to be smaller, intimate eventsThe personal and creative satisfaction that comes from shooting weddingsBranding is everything in a crowded marketBranding is a way to be rememberedYour brand has to be consistent and realThe relationship between branding and pricingStyled shoots define your style and the clients you attract Social media must be synced to your brandThe way to approach InstagramClients don’t miss anything you post The frequency of sharing on Instagram impacts your visibility Shooting film and working with a film lab really defined Audrey’s styleDefining a brand attracts one type of client but excludes others so you need to be careful not to exclude too many for your marketHow Audrey handle’s burnoutMoving beyond weddings to add sources of incomeAsking for helpCollaborating for growth and friendshipDeveloping relationships with plannersThe importance of time to your successTrust comes with time, good work and being graciousWhy Audrey prefers one on one mentoring over workshopsAbout:Website: www.schoolofweddingphotography.comInstagram: http://instagram.com/schoolofweddingphotographyNicholas Purcell publishes the School of Wedding Photography. He is a father and photographer based in Australia. Since 2014 he has published an annual list of the 100 Best Wedding Photographers in the World. His commercial work has appeared in the NY Times and Harpers Bazaar. The School of Wedding Photography is a blog focussed on helping wedding photographers. Learn and hear the stories from various successful photographers around the world.

Thank you for listening to this interview with Audrey Neracoulis by the School of Wedding Photography. Audrey Neracoulis is a Paris based wedding photographer whose work has appeared in Vogue, Glamour, Harpers Bazaar and many wedding blogs including Style Me Pretty. She is currently the subject of a French TV documentary about wedding photography. Topics Covered: Audrey’s background in corporate marketing Leaving a corporate career to become a photographer How she progressed from vacation photography in Paris into weddings Destination weddings in Paris tend to be smaller, intimate events The personal and creative satisfaction that comes from shooting weddings Branding is everything in a crowded market Branding is a way to be remembered Your brand has to be consistent and real The relationship between branding and pricing Styled shoots define your style and the clients you attract Social media must be synced to your brand The way to approach Instagram Clients don’t miss anything you post The frequency of sharing on Instagram impacts your visibility Shooting film and working with a film lab really defined Audrey’s style Defining a brand attracts one type of client but excludes others so you need to be careful not to exclude too many for your market How Audrey handle’s burnout Moving beyond weddings to add sources of income Asking for help Collaborating for growth and friendship Developing relationships with planners The importance of time to your success Trust comes with time, good work and being gracious Why Audrey prefers one on one mentoring over workshops About: Website: <a href="http://www.schoolofweddingphotography.com" rel="nofollow" target="_blank">www.schoolofweddingphotography.com</a> Instagram: <a href="http://instagram.com/schoolofweddingphotography" rel="nofollow" target="_blank">http://instagram.com/schoolofweddingphotography</a> Nicholas Purcell publishes the School of Wedding Photography. He is a father and photographer based in Australia. Since 2014 he has published an annual list of the 100 Best Wedding Photographers in the World. His commercial work has appeared in the NY Times and Harpers Bazaar. The School of Wedding Photography is a blog focussed on helping wedding photographers. Learn and hear the stories from various successful photographers around the world.

Audrey Neracoulis Interview