Eric Bozinny's guest appearances

Eric Bozinny

The ClickZ Digital Marketing Podcast

The IAB Australia Podcast

Andrew Bloom

Tom Goodwin

John Broome

Dan Gilbert

Steve Brown

James Patterson

Andrew Campbell

Mark Evans

Nic Jones

Ricky Chanana

Mark Henning

Simon Williams

Gai Le Roy

Kelvin Newman

Ben Green

OwlTail

Join Eric Bozinny from Pubmatic as we learn about the different types of ad fraud and what the industry is doing to combat them. You'll learn what marketers should be doing to ensure greater transparency and hear about industry wide initiatives to tackle ad fraud in display advertising.

30. Ad Fraud, what marketers need to know with Eric Bozinny from Pubmatic

The more light we shine on supply chains, the less fraud there will be. But can we ever eliminate fraud? We talk to Eric Bozinny, Director, Inventory Quality at Pubmatic, about transparency, bot fraud, supply path optimization and media quality-control. We delve into how the buy and sell sides can manage inventory and what technical tools exist (and are coming) to manage quality and reduce fraud.

Improving Programmatic Transparency & Inventory Quality - Eric Bozinny of Pubmatic