Alex Guazzelli's guest appearances

Alex Guazzelli

Service Design Show

Dan Mall

Lauren Currie

Doug Powell

Steve Portigal

Gerry Scullion

Peter Merholz

Hartmut Esslinger

Tricia Wang

Andy Polaine

Jim Kalbach

Joe Pine

Sarah Drummond

Warren Berger

Natalie Kuhn

Sarah Schulman

OwlTail

This week's episode of the Show is a pretty remarkable one.You're going to hear the story of how design has not only survived, but is actually thriving within one of the most challenging environments... a bank.Our guest in the episode is Alex Guazzelli. Alex is the head of design at the largest financial institution of Latin America and has been part of this journey from day one.Today he leads a team of over 250 designers but it all started with a two man operation. Of course the journey hasn't been without challenges. Not everything went according to plan.In this conversation Alex shares his lessons about making compromises, connecting design to business and working on the right projects.So if you're currently trying to get service design adopted in an organisation that doesn't have a strong design heritage, this episode will help you get there faster for sure!--- [ GUIDE ] -—00:00 Welcome to episode 13303:00 Who is Alex04:00 60 second rapid fire06:00 How it all started12:00 Showing added value19:00 Understanding the metrics24:00 The right challenges30:15 Connecting the dots36:15 Changing the mindset38:45 The evidence to say no42:30 Own the responsibility44:30 Lessons learned49:15 Be prepared for the journey54:45 The road ahead58:15 Final thoughts--- [ LINKS ] ---* https://www.linkedin.com/in/alexander-angelo-guazzelli-b83b8221/* One unbounded ocean of consciousness (book) - https://amzn.to/3CU3CdD--- [ COACHING CALL ] ---Book your free coaching call.https://servicedesignshow.com/coachingUse the secret phrase you heard in the episode!

This week's episode of the Show is a pretty remarkable one. You're going to hear the story of how design has not only survived, but is actually thriving within one of the most challenging environments... a bank. Our guest in the episode is Alex Guazzelli. Alex is the head of design at the largest financial institution of Latin America and has been part of this journey from day one. Today he leads a team of over 250 designers but it all started with a two man operation. Of course the journey hasn't been without challenges. Not everything went according to plan. In this conversation Alex shares his lessons about making compromises, connecting design to business and working on the right projects. So if you're currently trying to get service design adopted in an organisation that doesn't have a strong design heritage, this episode will help you get there faster for sure! --- [ GUIDE ] -— 00:00 Welcome to episode 133 03:00 Who is Alex 04:00 60 second rapid fire 06:00 How it all started 12:00 Showing added value 19:00 Understanding the metrics 24:00 The right challenges 30:15 Connecting the dots 36:15 Changing the mindset 38:45 The evidence to say no 42:30 Own the responsibility 44:30 Lessons learned 49:15 Be prepared for the journey 54:45 The road ahead 58:15 Final thoughts --- [ LINKS ] --- * <a href="https://www.linkedin.com/in/alexander-angelo-guazzelli-b83b8221/" rel="nofollow" target="_blank">https://www.linkedin.com/in/alexander-angelo-guazzelli-b83b8221/</a> * One unbounded ocean of consciousness (book) - <a href="https://amzn.to/3CU3CdD" rel="nofollow" target="_blank">https://amzn.to/3CU3CdD</a> --- [ COACHING CALL ] --- Book your free coaching call. <a href="https://servicedesignshow.com/coaching" rel="nofollow" target="_blank">https://servicedesignshow.com/coaching</a> Use the secret phrase you heard in the episode!

How to grow design inside a complex organisation / Alex Guazzelli / Episode #133