Karina Kromsova's guest appearances

Karina Kromsova

Integrate & Ignite | Marketing Insights to Inspire

Ryan Green

Karen Briscoe

Hillary Clinton

Rick Wright

Drew McLellan

Bedros Keuilian

Tom Schwab

Scott Baker

Julie Broad

Jeff Coyle

Ari Meisel

Sarah Brown

Doug Parker

Lisa Morris

Sarah Jones

OwlTail

“Brand partnerships are the difference between surviving and thriving on the shelf.”   Karina Kromsova is the CEO of AKT Consulting. She's an experienced brand and sales developer with 20 years in the food industry. She spent the first part of her career in retail, where she led product development and marketing for the $10B+ grocery company, Giant Eagle. She then followed her dreams to NYC where she worked for Chobani during its peak time of growth, developing sales in all emerging accounts. Later, she spent time helping new food startups, such as Aspire Food Group, and now for Reneva &amp; Poshi.     Listen And Learn:    How to take a customer-centric approach when building brand partnerships. The importance of aligning on goals and measurement. The goal of brand partnerships should be to build harmony, synergy, and brand extension. The importance of cross-promotion. Ways to tap into retailers’ seasonal calendars.     TO FIND KARINA KROMSOVA ON LINKEDIN, CLICK HERE.

“Brand partnerships are the difference between surviving and thriving on the shelf.” Karina Kromsova is the CEO of AKT Consulting. She's an experienced brand and sales developer with 20 years in the food industry. She spent the first part of her career in retail, where she led product development and marketing for the $10B+ grocery company, Giant Eagle. She then followed her dreams to NYC where she worked for Chobani during its peak time of growth, developing sales in all emerging accounts. Later, she spent time helping new food startups, such as Aspire Food Group, and now for Reneva &amp; Poshi. Listen And Learn: <ul> <li>How to take a customer-centric approach when building brand partnerships.</li> <li>The importance of aligning on goals and measurement.</li> <li>The goal of brand partnerships should be to build harmony, synergy, and brand extension.</li> <li>The importance of cross-promotion.</li> <li>Ways to tap into retailers’ seasonal calendars.</li> </ul> <a href="https://www.linkedin.com/in/karinacrain/" rel="noreferrer noopener nofollow" target="_blank"> TO FIND KARINA KROMSOVA ON LINKEDIN, CLICK HERE.</a>

Episode 295: Creating Buzz Through Retail Partnerships with Karina Kromsova of AKT Consulting