Phantom Brand's guest appearances

Phantom Brand

Accessories Authority

Hari Mari

Stephanie Benedetto

Jessica Richards

Lisa Pongrass

Jeff Wells

Gary Coleman

Ron Thurston

Marc Beckman

Colette Malouf

Deepa Gurnani

Stanley Korshak

OwlTail

Taking time from Phantom's new Columbia Watch License agreement, Jeff Wells tells us about the benefits and challenges of Licensing. From Nike, to Adidas, to Callaway and now Columbia Sportswear. Phantom shares who a good license partner is and who to specifically avoid. He also talks the start of the Michael Kors watch craze.

Licensing can be a "Royal" opportunity with Phantom Brand and Jeff Wells