Allison Ferenci's guest appearances

Allison Ferenci

Everything VR & AR

Just Go Grind with Justin Gordon

Behind The Numbers

Tech To The Future with Francis Hellyer

Tom Ffiske

Andrew Hawken

Tim Ferriss

Jack Hughes

Mikey Taylor

Gary Arndt

Omar Zenhom

Chris Voss

Chris Lee

Jennifer Smith

Andrew Parker

John Lee Dumas

Austin Belcak

Sam Adams

Vanessa Larco

OwlTail

Allison Ferneci, CEO &amp; Co-Founder of Camera IQ, speaks with Tyler and Sophia about her background in design and how it has led to her creating Camera IQ, an AR creation platform for brands. Allison also touches on the importance of democratizing immersive technology and putting tools in the hands of creators.  Listen Here: http://thevrara.com/podcast-posts/allison-ferenci-camera-iq Check out these links if you want to dig deeper after listening to the episode.  https://cameraiq.com/ If you want to  see some of the experiences that Camera IQ creates in action, check out this link: https://cameraiq.com/brandshowcase/  For the company's latest report, check out this link:  https://info.cameraiq.com/ar-marketing-and-consumer-behavior-in-2022  For a webinar unpacking critical insights from the report and sharing actionable takeaways, check out this link:  https://info.cameraiq.com/understanding-consumer-behavior-in-the-metaverse   Follow us on Social Media:  Allison Ferenci: LinkedIn / Twitter Tyler Gates: LinkedIn / Twitter Sophia Moshasha: LinkedIn / Twitter VRARA DC: LinkedIn / Twitter  Subscribe to the podcast wherever podcasts are found or listen to past interviews at www.TheVRARA.com/podcast Do you have an interest in being a guest on our podcast or have a guest recommendation?  Email vicki@thevrara.com and let us know! Visit the VR/AR Association at www.TheVRARA.com for more information about how you can get involved with this worldwide organization to help gain exposure and share ideas and best practices with other experts in the industry. The Everything VR/AR Podcast is produced &amp; sponsored by the DC Chapter of VRARA, in conjunction with Brightline Interactive.

Allison Ferneci, CEO &amp; Co-Founder of Camera IQ, speaks with Tyler and Sophia about her background in design and how it has led to her creating Camera IQ, an AR creation platform for brands. Allison also touches on the importance of democratizing immersive technology and putting tools in the hands of creators.  Listen Here: <a href="http://thevrara.com/podcast-posts/allison-ferenci-camera-iq" rel="nofollow" target="_blank">http://thevrara.com/podcast-posts/allison-ferenci-camera-iq</a> Check out these links if you want to dig deeper after listening to the episode. <ul> <li><a href="https://cameraiq.com/" rel="nofollow" target="_blank">https://cameraiq.com/</a></li> <li>If you want to  see some of the experiences that Camera IQ creates in action, check out this link: <a href="https://cameraiq.com/brandshowcase/" rel="nofollow" target="_blank">https://cameraiq.com/brandshowcase/ </a></li> <li>For the company's latest report, check out this link: <a href="https://info.cameraiq.com/ar-marketing-and-consumer-behavior-in-2022" rel="nofollow" target="_blank"> https://info.cameraiq.com/ar-marketing-and-consumer-behavior-in-2022 </a></li> <li>For a webinar unpacking critical insights from the report and sharing actionable takeaways, check out this link: <a href="https://info.cameraiq.com/understanding-consumer-behavior-in-the-metaverse" rel="nofollow" target="_blank"> https://info.cameraiq.com/understanding-consumer-behavior-in-the-metaverse </a></li> </ul> Follow us on Social Media: <ul> <li>Allison Ferenci: <a href="https://www.linkedin.com/in/allisoneichlerwood/" rel="nofollow" target="_blank">LinkedIn</a> / <a href="https://twitter.com/_allisonwood" rel="nofollow" target="_blank">Twitter</a></li> <li>Tyler Gates: <a href="https://www.linkedin.com/in/gatestyler/" rel="nofollow" target="_blank">LinkedIn</a> / <a href="https://twitter.com/tylerhgates" rel="nofollow" target="_blank">Twitter</a></li> <li>Sophia Moshasha: <a href="https://www.linkedin.com/in/sophiamoshasha/" rel="nofollow" target="_blank">LinkedIn</a> / <a href="https://twitter.com/SophiaMosh" rel="nofollow" target="_blank">Twitter</a></li> <li>VRARA DC: <a href="https://www.linkedin.com/company/vrara-dc" rel="nofollow" target="_blank">LinkedIn</a> / <a href="https://twitter.com/VRARA_DC" rel="nofollow" target="_blank">Twitter</a></li> </ul> Subscribe to the podcast wherever podcasts are found or listen to past interviews at <a href="http://www.thevrara.com/podcast" rel="nofollow" target="_blank">www.TheVRARA.com/podcast</a> Do you have an interest in being a guest on our podcast or have a guest recommendation?  Email <a href="mailto:vicki@thevrara.com">vicki@thevrara.com</a> and let us know! Visit the VR/AR Association at <a href="http://www.thevrara.com/" rel="nofollow" target="_blank">www.TheVRARA.com</a> for more information about how you can get involved with this worldwide organization to help gain exposure and share ideas and best practices with other experts in the industry. The Everything VR/AR Podcast is produced &amp; sponsored by the <a href="https://www.thevrara.com/dc-chapter" rel="nofollow" target="_blank">DC Chapter</a> of VRARA, in conjunction with <a href="https://brightlineinteractive.com/" rel="nofollow" target="_blank">Brightline Interactive</a>.

Allison Ferenci, Camera IQ Co-Founder and CEO

Allison Ferenci is the co-founder and CEO of Camera IQ, the world's first augmented reality platform for camera marketing. Working with top brands such as Nestle EA and Atlantic Records the company quickly and easily creates augmented reality experiences for various social platforms including Facebook, Instagram and Snapchat. In this in-depth conversation, Allison gives listeners insight into how she considers augmented reality as a gateway to the metaverse; discusses the use of the camera for AR, XR and expression; and gives her advice on how brands can adapt their marketing strategies in the metaverse.

Allison Ferenci is the co-founder and CEO of Camera IQ, the world's first augmented reality platform for camera marketing. Working with top brands such as Nestle EA and Atlantic Records the company quickly and easily creates augmented reality experiences for various social platforms including Facebook, Instagram and Snapchat. In this in-depth conversation, Allison gives listeners insight into how she considers augmented reality as a gateway to the metaverse; discusses the use of the camera for AR, XR and expression; and gives her advice on how brands can adapt their marketing strategies in the metaverse.

Marketing in the Metaverse with Allison Ferenci

Camera IQ is on a mission to “democratize the camera” to create a brand experience using augmented reality. Today’s guest explains how they’re doing that. Dave Bookbinder goes Behind The Numbers with Allison Ferenci, Co-Founder and Chief Executive Officer at Camera IQ. In this episode, Allison helps us to understand augmented reality (“AR”) and shares examples of how brands are using AR to drive consumer engagement and sales growth. She also explains the metaverse and why it should be an important part of a Company’s digital marketing strategy. Check out more of Behind The Numbers on YouTube Check out more of Behind The Numbers on RVN Television Behind The Numbers is available wherever you get your podcasts Please subscribe to keep up with the latest episodes, and please rate the podcast so that others might find it – and please let me know what part of the world you’re tuning in from! About the Host: Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. Dave is a Managing Director at B. Riley Financial, where he works closely with business owners, CFOs, Controllers, and CEOs.  Dave has conducted valuations of the securities and intangible assets of public and private companies for various purposes. Please connect with him on LinkedIn and check out https://www.NewROI.com Want to share your insights with the business community? Message me to learn how you can be a guest on Behind The Numbers. BehindTheNumbersDB@Gmail.com  THANK YOU FOR PUTTING BEHIND THE NUMBERS IN THE TOP 5% MOST POPULAR PROGRAMS GLOBALLY, ACCORDING TO LISTEN NOTES!!

Camera IQ is on a mission to “democratize the camera” to create a brand experience using augmented reality. Today’s guest explains how they’re doing that. <a href="https://www.linkedin.com/in/davebookbinder/" rel="nofollow" target="_blank">Dave Bookbinder</a> goes Behind The Numbers with Allison Ferenci, Co-Founder and Chief Executive Officer at Camera IQ. In this episode, Allison helps us to understand augmented reality (“AR”) and shares examples of how brands are using AR to drive consumer engagement and sales growth. She also explains the metaverse and why it should be an important part of a Company’s digital marketing strategy. Check out more of <a href="https://www.youtube.com/channel/UCgtWgKtl4QB2g6oZoMbKikA" rel="nofollow" target="_blank">Behind The Numbers on YouTube</a> Check out more of <a href="https://rvntelevision.com/tv-show/behind-the-numbers/" rel="nofollow" target="_blank">Behind The Numbers on RVN Television</a> Behind The Numbers is available <a href="https://linktr.ee/BehindTheNumbers" rel="nofollow" target="_blank">wherever you get your podcasts</a> Please subscribe to keep up with the latest episodes, and please rate the podcast so that others might find it – and please let me know what part of the world you’re tuning in from! About the Host: Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. Dave is a Managing Director at B. Riley Financial, where he works closely with business owners, CFOs, Controllers, and CEOs.  Dave has conducted valuations of the securities and intangible assets of public and private companies for various purposes. Please connect with him on <a href="https://www.linkedin.com/in/davebookbinder/" rel="nofollow" target="_blank">LinkedIn</a> and check out <a href="https://www.NewROI.com" rel="nofollow" target="_blank">https://www.NewROI.com</a> Want to share your insights with the business community? Message me to learn how you can be a guest on Behind The Numbers. <a href="mailto:BehindTheNumbersDB@Gmail.com">BehindTheNumbersDB@Gmail.com</a> THANK YOU FOR PUTTING BEHIND THE NUMBERS IN THE TOP 5% MOST POPULAR PROGRAMS GLOBALLY, ACCORDING TO LISTEN NOTES!!

Allison Ferenci – Creating Brand Experience Using Augmented Reality

Allison Ferenci is the co-founder and CEO of Camera IQ, the world's first augmented reality platform for camera marketing. Camera IQ unites the camera ecosystem to enable brands create and deliver captivating AR experiences at scale.   Allison has been creating new realities since she started her dual MFA in Interior Design and Digital Interactive Art at Pratt Institute. Exploring the intersection between design, architecture and human interaction, Allison became interested in how technology could bridge our online and offline worlds.   In 2016, Allison founded Camera IQ on the thesis that the camera is no longer just the camera. Camera IQ helps brands build new interactive experiences that captivate audiences. Since inception, they have worked with major brands and are in partnership talks with major platforms.   About Our Partners   This episode is brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models.   Hawke Media was recognized by Inc. as the country's fastest-growing marketing consultancy and is proudly one of Glassdoor's "Best Places to Work"​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI.   Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba.   Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast.   This episode is also brought to you by Toptal. Toptal is an exclusive network of the top freelance software developers, designers, finance experts, product managers, and project managers in the world. Top companies hire Toptal freelancers for their most important projects.   Connect with Allison Ferenci    Camera IQ Facebook Instagram Twitter Snapchat Medium LinkedIn Allison on Twitter    Some of the Topics Covered by Allison Ferenci in this Episode    Allison's background and how it led to her starting Camera IQ Meeting her co-founder, Sonia Tsao and her advice on what to look for in a co-founder The original business model for Camera IQ and how it has evolved Determining their pricing model Being in category creation Why Allison recommends bootstrapping at the beginning The challenges of fundraising as female founders and what Allison learned from the experience Early customer acquisition and exploring different verticals Hiring technical employees as non-technical founders How Allison approaches product development Camera IQ's relationship with different platforms Different use cases for Camera IQ, and how COVID has expanded opportunities How Allison views the future of AR How Allison sees success and failure Allison's book recommendations How Allison recharges away from work Allison's advice for entrepreneurs    Links from the Episode    Adobe Figma #131: Olivia Owens, Creator and General Manager of IFundWomen of Color and Head of Partnerships at IFundWomen, a Platform for Female Entrepreneurs to Raise Capital Through Crowdfunding Shasta Ventures Marketo Twilio Salesforce NEW INC (New Museum) Andy Weissman at Union Square Ventures Spotify Neiman Marcus Refinery29 R/GA New York Fashion Tech Lab Atlantic Records Republic Records Interscope Records Software development kit Bumble Snapchat Rainbows End by Vernor Vinge Big Magic by Elizabeth Gilbert The Messy Middle by Scott Belsky Daily Rituals by Mason Currey 

Allison Ferenci is the co-founder and CEO of <a href="https://cameraiq.com/" rel="noreferrer noopener nofollow" target="_blank">Camera IQ</a>, the world's first augmented reality platform for camera marketing. Camera IQ unites the camera ecosystem to enable brands create and deliver captivating AR experiences at scale. Allison has been creating new realities since she started her dual MFA in Interior Design and Digital Interactive Art at Pratt Institute. Exploring the intersection between design, architecture and human interaction, Allison became interested in how technology could bridge our online and offline worlds. In 2016, Allison founded Camera IQ on the thesis that the camera is no longer just the camera. Camera IQ helps brands build new interactive experiences that captivate audiences. Since inception, they have worked with major brands and are in partnership talks with major platforms. About Our Partners This episode is brought to you by <a href="https://hawkemedia.com/" rel="noreferrer noopener nofollow" target="_blank">Hawke Media</a>. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country's fastest-growing marketing consultancy and is proudly one of Glassdoor's "Best Places to Work"​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in <a href="https://www.justgogrind.com/erik-huberman-podcast/" rel="noreferrer noopener nofollow" target="_blank">episode 23</a> of the Just Go Grind Podcast. This episode is also brought to you by <a href="https://www.toptal.com#bring-in-solely-eye-opening-software-contractors" rel="noreferrer noopener nofollow" target="_blank">Toptal</a>. Toptal is an exclusive network of the top freelance software developers, designers, finance experts, product managers, and project managers in the world. Top companies hire Toptal freelancers for their most important projects. Connect with Allison Ferenci <ul> <li><a href="https://cameraiq.com/" rel="noreferrer noopener nofollow" target="_blank">Camera IQ</a></li> <li><a href="https://www.facebook.com/cameraiq.co/" rel="noreferrer noopener nofollow" target="_blank">Facebook</a></li> <li><a href="https://www.instagram.com/cameraiq/" rel="noreferrer noopener nofollow" target="_blank">Instagram</a></li> <li><a href="https://twitter.com/cameraiqco" rel="noreferrer noopener nofollow" target="_blank">Twitter</a></li> <li><a href="https://www.snapchat.com/add/cameraiq" rel="noreferrer noopener nofollow" target="_blank">Snapchat</a></li> <li><a href="https://medium.com/camera-iq" rel="noreferrer noopener nofollow" target="_blank">Medium</a></li> <li><a href="https://www.linkedin.com/in/allisoneichlerwood?challengeId=AQGdZ_Nzf97n_AAAAXSr-W31KWFzbQ3ab-1MLKv_SMQnN3AYDEsUYCl2OXRUhN9FluEVkWKusYeWoTn84wnEuB52q7WnKwY8xQ&amp;submissionId=6f5568a5-1e85-3616-28fa-32a506a3c969" rel="noreferrer noopener nofollow" target="_blank">LinkedIn</a></li> <li><a href="https://twitter.com/_allisonwood?lang=en" rel="noreferrer noopener nofollow" target="_blank">Allison on Twitter</a></li> </ul> Some of the Topics Covered by Allison Ferenci in this Episode <ul> <li>Allison's background and how it led to her starting Camera IQ</li> <li>Meeting her co-founder, Sonia Tsao and her advice on what to look for in a co-founder</li> <li>The original business model for Camera IQ and how it has evolved</li> <li>Determining their pricing model</li> <li>Being in category creation</li> <li>Why Allison recommends bootstrapping at the beginning</li> <li>The challenges of fundraising as female founders and what Allison learned from the experience</li> <li>Early customer acquisition and exploring different verticals</li> <li>Hiring technical employees as non-technical founders</li> <li>How Allison approaches product development</li> <li>Camera IQ's relationship with different platforms</li> <li>Different use cases for Camera IQ, and how COVID has expanded opportunities</li> <li>How Allison views the future of AR</li> <li>How Allison sees success and failure</li> <li>Allison's book recommendations</li> <li>How Allison recharges away from work</li> <li>Allison's advice for entrepreneurs</li> </ul> Links from the Episode <ul> <li><a href="https://www.adobe.com/" rel="noreferrer noopener nofollow" target="_blank">Adobe</a></li> <li><a href="https://www.figma.com/" rel="noreferrer noopener nofollow" target="_blank">Figma</a></li> <li><a href="https://www.justgogrind.com/olivia-owens-podcast/" rel="noreferrer noopener nofollow" target="_blank">#131: Olivia Owens, Creator and General Manager of IFundWomen of Color and Head of Partnerships at IFundWomen, a Platform for Female Entrepreneurs to Raise Capital Through Crowdfunding</a></li> <li><a href="https://shastaventures.com/" rel="noreferrer noopener nofollow" target="_blank">Shasta Ventures</a></li> <li><a href="https://www.marketo.com/software/marketing-automation/" rel="noreferrer noopener nofollow" target="_blank">Marketo</a></li> <li><a href="https://www.twilio.com/" rel="noreferrer noopener nofollow" target="_blank">Twilio</a></li> <li><a href="https://www.salesforce.com/mx/?ir=1" rel="noreferrer noopener nofollow" target="_blank">Salesforce</a></li> <li><a href="https://www.newmuseum.org/pages/view/new-inc-1" rel="noreferrer noopener nofollow" target="_blank">NEW INC (New Museum)</a></li> <li><a href="https://www.usv.com/people/andy-weissman/" rel="noreferrer noopener nofollow" target="_blank">Andy Weissman at Union Square Ventures</a></li> <li><a href="https://www.spotify.com/" rel="noreferrer noopener nofollow" target="_blank">Spotify</a></li> <li><a href="https://www.neimanmarcus.com/" rel="noreferrer noopener nofollow" target="_blank">Neiman Marcus</a></li> <li><a href="https://www.refinery29.com/" rel="noreferrer noopener nofollow" target="_blank">Refinery29</a></li> <li><a href="https://www.rga.com/" rel="noreferrer noopener nofollow" target="_blank">R/GA</a></li> <li><a href="https://nyftlab.com/" rel="noreferrer noopener nofollow" target="_blank">New York Fashion Tech Lab</a></li> <li><a href="https://www.atlanticrecords.com/" rel="noreferrer noopener nofollow" target="_blank">Atlantic Records</a></li> <li><a href="http://www.republicrecords.com/" rel="noreferrer noopener nofollow" target="_blank">Republic Records</a></li> <li><a href="https://www.interscope.com/" rel="noreferrer noopener nofollow" target="_blank">Interscope Records</a></li> <li><a href="https://en.wikipedia.org/wiki/Software_development_kit#:~:text=A%20software%20development%20kit%20(SDK,platform%20and%20operating%20system%20combination." rel="noreferrer noopener nofollow" target="_blank">Software development kit</a></li> <li><a href="https://bumble.com/" rel="noreferrer noopener nofollow" target="_blank">Bumble</a></li> <li><a href="https://www.snapchat.com/" rel="noreferrer noopener nofollow" target="_blank">Snapchat</a></li> <li><a href="https://www.amazon.com/Rainbows-End-Novel-Foot-Future/dp/0812536363" rel="noreferrer noopener nofollow" target="_blank">Rainbows End by Vernor Vinge</a></li> <li><a href="https://www.amazon.com/Big-Magic-Creative-Living-Beyond/dp/1594634726" rel="noreferrer noopener nofollow" target="_blank">Big Magic by Elizabeth Gilbert</a></li> <li><a href="https://www.amazon.com/Rainbows-End-Novel-Foot-Future/dp/0812536363" rel="noreferrer noopener nofollow" target="_blank">The Messy Middle by Scott Belsky</a></li> <li><a href="https://www.amazon.com/Daily-Rituals-How-Artists-Work/dp/0307273601" rel="noreferrer noopener nofollow" target="_blank">Daily Rituals by Mason Currey</a></li> </ul>

#180: Allison Ferenci, Co-Founder and CEO of Camera IQ, the World's First Augmented Reality Platform for Camera Marketing, on Category Creation, Raising $4M+ as Non-Technical Female Founders, and the Future of AR