Tony Darden's guest appearances

Tony Darden

Social Geek

The Smart Franchisee - Franchise, Business, Lifestyle

In the Kitchen with Bret Thorn

Jason Leverant

Michelle Rowan

Eric Stites

John Jantsch

Eric Meyer

Charlie Palmer

Michael Lewis

Stenetta Anthony

Jay Baer

Joe Donaldson

Josh Brown

Kerry Heffernan

Ron Holt

Jeremy Miller

John DiJulius

OwlTail

Can you imagine being a franchisor during a pandemic?Listen to Tony Darden share his experience of Mooyah leading their franchisees during the lockdown. We discuss franchise opportunity with Mooyah, who they are looking to partner with, the growth opportunity with them and new designs and initiatives they taken on to service customers in a new way. Enjoy!

Can you imagine being a franchisor during a pandemic? Listen to Tony Darden share his experience of Mooyah leading their franchisees during the lockdown. We discuss franchise opportunity with Mooyah, who they are looking to partner with, the growth opportunity with them and new designs and initiatives they taken on to service customers in a new way.  Enjoy!

TSF 81: Want Fries With That? Mooyah Burgers, Fries and Shakes with President Tony Darden. 

Today’s Franchise Spotlight is on Tony Darden, President of MOOYAH Burgers Fries and Shakes. Tony shares his team’s plans for getting the franchisees and the brand to the other side of the pandemic. These include financial assistance, guidance through the federal stimulus, addressing safety concerns, and marketing to move the business forward. We also discuss the extremely helpful guidance, communications, and webinars from The International Franchise Associations.Thanks to Social Joey, Photofy, and Benetrends.

Today’s Franchise Spotlight is on Tony Darden, President of MOOYAH Burgers Fries and Shakes. Tony shares his team’s plans for getting the franchisees and the brand to the other side of the pandemic. These include financial assistance, guidance through the federal stimulus, addressing safety concerns, and marketing to move the business forward.  We also discuss the extremely helpful guidance, communications, and webinars from The International Franchise Associations. Thanks to Social Joey, Photofy, and Benetrends.

Franchise Spotlight: Tony Darden

When a global pandemic forces you to close your dining rooms and focus solely on takeout and delivery, it comes in handy to have protocols for that in place already. Of course Tony Darden, president of Mooyah Burgers, Fries and Shakes, an all-franchised concept based in Plano, Texas, with about 70 locations, had no idea that the novel coronavirus was going to transform the way that people interact with restaurants, but takeout and delivery were becoming more of a priority for consumers even before disaster struck.So Mooyah had delivery in place at all of its restaurants by the end of last year. He’d planned to roll out curbside pickup in 2021, but once their dining rooms were ordered closed, they managed to make it happen in seven days. With consumer engagement via social media and the chain’s app, plus sale of groceries and introduction of free delivery, the chain has seen initial sales drops of 40%-50% return to year-over-year declines in the 20s. Under normal times that would still be terrible, but these aren’t normal times, and Darden is confident that his franchisees will see their way through to the other side of this crisis, and that the innovations they’ve made will put them in a solid position at that point.“I firmly believe that the way that consumers are using restaurants right now is going to continue once we get to the other side of this pandemic,” he said.

When a global pandemic forces you to close your dining rooms and focus solely on takeout and delivery, it comes in handy to have protocols for that in place already. Of course Tony Darden, president of Mooyah Burgers, Fries and Shakes, an all-franchised concept based in Plano, Texas, with about 70 locations, had no idea that the novel coronavirus was going to transform the way that people interact with restaurants, but takeout and delivery were becoming more of a priority for consumers even before disaster struck. So Mooyah had delivery in place at all of its restaurants by the end of last year. He’d planned to roll out curbside pickup in 2021, but once their dining rooms were ordered closed, they managed to make it happen in seven days. With consumer engagement via social media and the chain’s app, plus sale of groceries and introduction of free delivery, the chain has seen initial sales drops of 40%-50% return to year-over-year declines in the 20s. Under normal times that would still be terrible, but these aren’t normal times, and Darden is confident that his franchisees will see their way through to the other side of this crisis, and that the innovations they’ve made will put them in a solid position at that point. “I firmly believe that the way that consumers are using restaurants right now is going to continue once we get to the other side of this pandemic,” he said.

Tony Darden looks to get Mooyah Burgers, Fries and Shakes to the other side of coronavirus