Stefan Flothmann
3 Podcast Episodes
Stefan Flothmann, Global Director of Mindworks — the cognitive science lab of Greenpeace — joins Alberto Lidji to discuss the use of neuroscience + behavioural science to make campaigns more effective
Stefan Flothmann, Global Director of Mindworks — the cognitive science lab of Greenpeace — joins Alberto Lidji to discuss the use of neuroscience + behavioural science to make campaigns more effective
Learn what one of the world’s great campaigning organisations is doing to engage with its audiences more effectively, in... Read more
5 Sep 2021
•
31mins
Stefan Flothmann, Global Director of Mindworks — the cognitive science lab of Greenpeace — joins Alberto Lidji to discuss the use of neuroscience + behavioural science to make campaigns more effective
Stefan Flothmann, Global Director of Mindworks — the cognitive science lab of Greenpeace — joins Alberto Lidji to discuss the use of neuroscience + behavioural science to make campaigns more effective
Learn what one of the world’s great campaigning organisations is doing to engage with its audiences more effectively, in... Read more
5 Sep 2021
•
31mins
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011.NGO campaigns miss how humans process difficult emotions. Listen to Stefan Flothmann of Greenpeace to learn how to fix this
011.NGO campaigns miss how humans process difficult emotions. Listen to Stefan Flothmann of Greenpeace to learn how to fix this
In this episode, I discuss with Stefan Flothmann, who heads Greenpeace's MindWorks Cognitive Science Lab, how campaign d... Read more
8 Jun 2020
•
43mins
