Jacob Guttman's guest appearances

Jacob Guttman

Business Breakthrough

Growing Your Agency with Ryan Shank

The Blue Collar Voices Show

Pat Flynn

Kara Goldin

Perry Marshall

JJ Virgin

John Ruhlin

Laurel Mintz

Scott Reib

Tony Whatley

John Lee Dumas

Brian Burke

Calli Cholodenko

Kim Kardashian

Mary Shores

Steve Sims

Brian Robinson

OwlTail

Business Breakthrough Podcast is having a birthday! Join us as we bring back some of our favorite guests! In this episode, Jacob Guttman joins us again with some timeless wisdom on local marketing strategy and how to align your marketing with business goals.    Tune in to the rest of our anniversary series   Tuesday 14th May: Episode 2 Get Unlimited Free PR with Ashley Crouch Previous Episode 6: Simple Publicity Hacks to Reach your Dreams and Grow your Business   Wednesday 15th May: Episode 3 Get Your Ideal Client Every Time with Tyson Franklin Previous Episode 29: Street Smarts make Millions with Podiatrist, Tyson Franklin   Thursday 16th May: Episode 4 The Power of Niche with Brian Wallace Previous Episode 7: Why Being Super Niche is the Key to Success   Friday 17th May: Episode 5 Colored Brain Processing with Arthur Carmazzi Previous Episode 33: Build the Best Brain Support Team   Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

Business Breakthrough Podcast is having a birthday! Join us as we bring back some of our favorite guests! In this episode, Jacob Guttman joins us again with some timeless wisdom on local marketing strategy and how to align your marketing with business goals. <p> </p> <h4></h4> <h3>Tune in to the rest of our anniversary series</h3> <p> </p> <h4>Tuesday 14th May: Episode 2</h4> <a href="http://estierand.com/a2" rel="nofollow" target="_blank">Get Unlimited Free PR with Ashley Crouch</a> <a href="http://estierand.com/06" rel="nofollow" target="_blank">Previous Episode 6</a>: Simple Publicity Hacks to Reach your Dreams and Grow your Business <p> </p> <h4>Wednesday 15th May: Episode 3</h4> <a href="http://estierand.com/a3" rel="nofollow" target="_blank">Get Your Ideal Client Every Time with Tyson Franklin</a> <a href="http://estierand.com/29" rel="nofollow" target="_blank">Previous Episode 29</a>: Street Smarts make Millions with Podiatrist, Tyson Franklin <p> </p> <h4>Thursday 16th May: Episode 4</h4> <a href="http://estierand.com/a4" rel="nofollow" target="_blank">The Power of Niche with Brian Wallace</a> <a href="http://estierand.com/07" rel="nofollow" target="_blank">Previous Episode 7</a>: Why Being Super Niche is the Key to Success <p> </p> <h4>Friday 17th May: Episode 5</h4> <a href="http://estierand.com/a5" rel="nofollow" target="_blank">Colored Brain Processing with Arthur Carmazzi</a> <a href="http://estierand.com/33" rel="nofollow" target="_blank">Previous Episode 33</a>: Build the Best Brain Support Team  <p><em><strong><br/> Did you enjoy this episode? </strong>Then </em><a href="https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&amp;ls=1" rel="nofollow" target="_blank">subscribe to my podcast on iTunes</a><em>, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)</em></p>

Anniversary Episode 1: Local Marketing Genius with Jacob Guttman

Jacob Guttman is not a handyman, yet he is running the most successful handyman company in the Tri-State area. By working solely on the business and never in it, he was able to build tremendous success. We discuss how to use the business triangle – choosing two aspects that you will excel in and ignoring the third. We also tell the story of the day he fired his entire staff to upgrade his company, yet still maintained good relations with everyone. This episode is a must-listen!  Teaser: https://www.estierand.com/wp-content/uploads/2018/10/Jacob-Guttman-Teaser.mp4  My Guest: Jacob Guttman Jacob is the CEO of Nail It Handyman. While running his first business, a construction referral business, Jacob saw a need for more service in the construction industry. He realized that there was a huge demand for handyman services – and no one filling it. He opened Nail It Handyman, and less than 2 years later he services 18 counties and has thousands of customers including brands such as Target, Forever 21, Starbucks and others.    Pivotal Moments:  Grew up with a Dad who managed buildings, so knew a lot about the services in the construction and maintenance industry. Started his own referral business at age 20, matching construction maintenance technicians with customers. After a few years of contracting a huge amount of handyman services, he realized that there was no handyman company, compromising on service and quality assurance for customers. Spent 6 months studying and researching to put together an operational, financial and sales/marketing business plan. Opened Nail It Handyman, providing handyman services with the highest level of service and quality.     The Advice: The Business Triangle has three corners: service, quality, price – and you can’t excel in all three. Business owners must pick the two they want to provide to their customers and customers must pick the two they want from their service-providers when hiring. The best way to start a business is to find something that you are excited about and that there is a need for. For small business owners who want to grow and scale their business, it helps to spend at least some of your time working on the business, not in it. Research the many available software solutions out there, and leverage the ones that will help you be more efficient in your business. Ending on time is just as important as starting on time in a service-based business. This way you can be on time for the rest of your clients. When hiring, look first for passion, then knowledge and experience, but also someone who has initiative and can solve problems. This way you won’t be hindered by constant questions and queries.   The Struggle: Jacob struggled with bringing up the quality of work so that all handiwork was done to 100% perfection. He realized that he had hired his handymen based on their experience, but they lacked knowledge. They knew what to do but had no idea why it was done that way and therefore didn’t have the knowledge to analyze handiwork problems and come up with solutions on the ground. In order to bring up the quality of his service, he now had to fire all his employees!   The Breakthrough: Though Jacob was terrified at the thought of firing all his employees, he knew that he had to do it. He called his employees into a meeting and explained that he was accountable to his investors and his clients. However, as a leader, Jacob showed so much compassion to his employees, making sure that they would not be left without an income by offering to keep paying them until they found another job – as long as they were seriously looking for one. This way he was able to bring up the quality of his service, without leaving his staff on the streets.    Quotes:  “There is only one boss; the customer. He can fire everyone from the chairman down simply by spending his money somewhere else.” “Every business is the same. The only difference is what you sell.”    Resources and Links:   Find Nail It Handyman: www.nailithandyman.com   Find Jacob on Social media: Facebook   Phone: 185-55-NAILIT (624-548)   Email: jobs@nailithandyman.com   Areas of Service: Orange County, Rockland, Westchester, New York City and the Five Boroughs, Northern and Central New Jersey.  Work with Estie: www.strandconsulting.net Join us on the Show: www.estierand.com/breakthrough   Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

Jacob Guttman is not a handyman, yet he is running the most successful handyman company in the Tri-State area. By working solely on the business and never in it, he was able to build tremendous success. We discuss how to use the business triangle – choosing two aspects that you will excel in and ignoring the third. We also tell the story of the day he fired his entire staff to upgrade his company, yet still maintained good relations with everyone. This episode is a must-listen! <h4><strong> Teaser:</strong></h4> <a href="https://www.estierand.com/wp-content/uploads/2018/10/Jacob-Guttman-Teaser.mp4" rel="nofollow" target="_blank">https://www.estierand.com/wp-content/uploads/2018/10/Jacob-Guttman-Teaser.mp4</a> <h4><strong><br/> My Guest: Jacob Guttman</strong></h4> Jacob is the CEO of Nail It Handyman. While running his first business, a construction referral business, Jacob saw a need for more service in the construction industry. He realized that there was a huge demand for handyman services – and no one filling it. He opened Nail It Handyman, and less than 2 years later he services 18 counties and has thousands of customers including brands such as Target, Forever 21, Starbucks and others. <p> </p> <h4><strong> Pivotal Moments:</strong></h4>  Grew up with a Dad who managed buildings, so knew a lot about the services in the construction and maintenance industry. Started his own referral business at age 20, matching construction maintenance technicians with customers. After a few years of contracting a huge amount of handyman services, he realized that there was no handyman company, compromising on service and quality assurance for customers. Spent 6 months studying and researching to put together an operational, financial and sales/marketing business plan. Opened Nail It Handyman, providing handyman services with the highest level of service and quality.  <p> </p> <h4><strong> The Advice:</strong></h4> <p>The Business Triangle has three corners: service, quality, price – and you can’t excel in all three. Business owners must pick the two they want to provide to their customers and customers must pick the two they want from their service-providers when hiring.</p> <p>The best way to start a business is to find something that you are excited about and that there is a need for.</p> <p>For small business owners who want to grow and scale their business, it helps to spend at least some of your time working on the business, not in it.</p> <p>Research the many available software solutions out there, and leverage the ones that will help you be more efficient in your business.</p> <p>Ending on time is just as important as starting on time in a service-based business. This way you can be on time for the rest of your clients.</p> <p>When hiring, look first for passion, then knowledge and experience, but also someone who has initiative and can solve problems. This way you won’t be hindered by constant questions and queries.</p> <p> </p> <h4><strong>The Struggle:</strong></h4> Jacob struggled with bringing up the quality of work so that all handiwork was done to 100% perfection. He realized that he had hired his handymen based on their experience, but they lacked knowledge. They knew what to do but had no idea why it was done that way and therefore didn’t have the knowledge to analyze handiwork problems and come up with solutions on the ground. In order to bring up the quality of his service, he now had to fire all his employees! <p> </p> <h4><strong>The Breakthrough:</strong></h4> Though Jacob was terrified at the thought of firing all his employees, he knew that he had to do it. He called his employees into a meeting and explained that he was accountable to his investors and his clients. However, as a leader, Jacob showed so much compassion to his employees, making sure that they would not be left without an income by offering to keep paying them until they found another job – as long as they were seriously looking for one. This way he was able to bring up the quality of his service, without leaving his staff on the streets. <p> </p> <h4><strong> Quotes:</strong></h4>  “There is only one boss; the customer. He can fire everyone from the chairman down simply by spending his money somewhere else.” “Every business is the same. The only difference is what you sell.”  <p> </p> <h4><strong>Resources and Links:</strong></h4> <ul> <li> Find Nail It Handyman: <a href="https://www.nailithandyman.com/" rel="nofollow" target="_blank">www.nailithandyman.com</a> </li> <li> Find Jacob on Social media: <a href="https://www.facebook.com/jacob.guttman.756" rel="nofollow" target="_blank">Facebook</a> </li> <li> Phone: 185-55-NAILIT (624-548) </li> <li> Email: <a href="mailto:jobs@nailithandyman.com">jobs@nailithandyman.com</a> </li> <li> Areas of Service: Orange County, Rockland, Westchester, New York City and the Five Boroughs, Northern and Central New Jersey. </li> <li>Work with Estie: <a href="http://www.strandconsulting.net/" rel="nofollow" target="_blank">www.strandconsulting.net</a></li> <li>Join us on the Show: <a href="http://www.estierand.com/breakthrough" rel="nofollow" target="_blank">www.estierand.com/breakthrough</a></li> </ul> <p><em><strong><br/> Did you enjoy this episode? </strong>Then</em> <a href="https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&amp;ls=1" rel="nofollow" target="_blank">subscribe to my podcast on iTunes</a><em>, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)</em></p>

35: Work On Your Business, Not In Your Business with Jacob Guttman

Jacob Guttman, owner of Nail It Handyman, uses dozens of marketing channels to grow his business. He blends direct response and branding campaigns to get immediate buyers and create brand awareness for long term customers. Jacob's Linkedin --&gt; https://www.linkedin.com/in/jacob-guttman-8b93377b/ Nail It Handyman --&gt; https://www.nailithandyman.com/

<p>Jacob Guttman, owner of Nail It Handyman, uses dozens of marketing channels to grow his business. He blends direct response and branding campaigns to get immediate buyers and create brand awareness for long term customers.</p> <p>Jacob's Linkedin --&gt; <a href="https://www.linkedin.com/in/jacob-guttman-8b93377b/" rel="nofollow" target="_blank">https://www.linkedin.com/in/jacob-guttman-8b93377b/</a><br/> Nail It Handyman --&gt; <a href="https://www.nailithandyman.com/" rel="nofollow" target="_blank">https://www.nailithandyman.com/</a></p>

002: How Jacob Guttman Uses Direct Response and Branding Campaigns to Grow His Handyman Business