Lena Skvagerson's guest appearances

Lena Skvagerson

Yarn Thing with Marly Bird

Podcasting with Purpose for Life Coaches

CRAFT-ish Podcast with Vickie Howell

The BHooked Podcast for Crochet & Knitting Enthusiasts

Carol Sulcoski

Kara Gott Warner

Marly Bird

Rachael Herron

Laura Nelkin

Cornelia Tuttle Hamilton

Patty Lyons

Twinkie Chan

Marie Segares

Clara Parkes

Vickie Howell

Brooke Nico

Liz Gipson

Dora Ohrenstein

Robyn Chachula

OwlTail

Autumn Bliss

Lena Skvagerson is the lead designer and visionary behind Annie’s Signature Designs. Lena joined Annie’s in 2014, bringing with her over 25 years in the European design markets. We behind the scenes and what it was like creating the second seasonal Annie’s Signature Designs collection, Autumn Bliss.  Lena is a passionate designer and co-collaborator. Her energy for patterns, design and the whole creation process is contagious. She’s crazy enough to love each and every part of the process and this comes across in the finished product. Today we chat about all the fun we had working through the collection design process. We wanted to share our thoughts in this exclusive “behind the scenes” interview. You’re going to love this episode!   Episode Highlights:  Behind the scenes of designing a collection What it’s like to continually multitask and change gears to pull it all together The favorite part of the collection building process……it’s not as easy to choose as you think Find out exactly what is in the Autumn Bliss collection is Walk through the collection design planning and process - it’s really when the magic happens Merchandising plays a big role in the collection design  So many people are involved in the design, production and the actual making of the collection. It’s a fun collaboration! Designing “on the needles” is a great way to start, so eventually you can design on paper Patterns are designed to fit a size medium model, but the collection covers up to 5 different sizes. The more sizes, the better the collection. Pattern writing skills are worthy of spending time to develop - that really is the product! Technical editors play an important role in pattern layout. The Layout department is what makes everything pretty! Technical editing and proof reading the patterns is so critical to the process. The photo shoot is an amazing experience and it really is a blast! We aren’t above stealing items from our daughter’s and friend’s wardrobes…..hopefully they aren’t listening! A variety of models makes for a better presentation of the collection. Find out what part of the process made Lena feel like “that crazy lady”!    Contest Info:     Search Annie’s Autumn Bliss on Pinterest  https://www.pinterest.com/anniescatalog/annies-autumn-bliss-collection/?etslf=7622&amp;eq=annies%20autumn%20bliss  Pin 5 favorites and hashtag #anniesautumnblisscollection and #powerpurlspodcast  Send email kara@powerpurlspodcast.com include 5 links to shares to be eligible (shares can be Pinterest, FB, Instagram, Twitter, etc.)   Name gets entered for a chance to win the Moonstone Poncho knitting pattern and yarn The winner is contacted via a message through Pinterest  Contest ends midnight November 4   ========I take ONE new podcast launch client per month because this how I keep the highest quality in my work, the white glove treatment for YOU.  Invest in the podcast you want to give to the world. So here’s what you need to do if you want to lock in your spot with me:Visit karagottwarner.com/services and click on the Ready, Set, Launch program and I will immediately be in touch to set up your onboarding session. If you have questions about the program, feel free to email me at kara@karagottwarner.com

Lena Skvagerson is the lead designer and visionary behind <a href="http://www.anniessignaturedesigns.com/" rel="nofollow" target="_blank">Annie’s Signature Designs</a>. Lena joined Annie’s in 2014, bringing with her over 25 years in the European design markets. We behind the scenes and what it was like creating the second seasonal Annie’s Signature Designs collection, Autumn Bliss.  Lena is a passionate designer and co-collaborator. Her energy for patterns, design and the whole creation process is contagious. She’s crazy enough to love each and every part of the process and this comes across in the finished product. Today we chat about all the fun we had working through the collection design process. We wanted to share our thoughts in this exclusive “behind the scenes” interview. You’re going to love this episode! Episode Highlights: <ul> <li>Behind the scenes of designing a collection</li> <li>What it’s like to continually multitask and change gears to pull it all together</li> <li>The favorite part of the collection building process……it’s not as easy to choose as you think</li> <li>Find out exactly what is in the Autumn Bliss collection is</li> <li>Walk through the collection design planning and process - it’s really when the magic happens</li> <li>Merchandising plays a big role in the collection design </li> <li>So many people are involved in the design, production and the actual making of the collection. It’s a fun collaboration!</li> <li>Designing “on the needles” is a great way to start, so eventually you can design on paper</li> <li>Patterns are designed to fit a size medium model, but the collection covers up to 5 different sizes. The more sizes, the better the collection.</li> <li>Pattern writing skills are worthy of spending time to develop - that really is the product!</li> <li>Technical editors play an important role in pattern layout.</li> <li>The Layout department is what makes everything pretty!</li> <li>Technical editing and proof reading the patterns is so critical to the process.</li> <li>The photo shoot is an amazing experience and it really is a blast!</li> <li>We aren’t above stealing items from our daughter’s and friend’s wardrobes…..hopefully they aren’t listening!</li> <li>A variety of models makes for a better presentation of the collection.</li> <li>Find out what part of the process made Lena feel like “that crazy lady”!</li> </ul> Contest Info:  <ol> <li>Search Annie’s Autumn Bliss on Pinterest <a href="https://www.pinterest.com/anniescatalog/annies-autumn-bliss-collection/?etslf=7622&amp;eq=annies%252520autumn%252520bliss" rel="nofollow" target="_blank"> https://www.pinterest.com/anniescatalog/annies-autumn-bliss-collection/?etslf=7622&amp;eq=annies%20autumn%20bliss</a> </li> <li>Pin 5 favorites and hashtag #anniesautumnblisscollection and #powerpurlspodcast </li> <li>Send email <a href="mailto:kara@powerpurlspodcast.com">kara@powerpurlspodcast.com</a> include 5 links to shares to be eligible (shares can be Pinterest, FB, Instagram, Twitter, etc.)  </li> <li>Name gets entered for a chance to win the Moonstone Poncho knitting pattern and yarn</li> <li>The winner is contacted via a message through Pinterest </li> <li>Contest ends midnight November 4</li> </ol> ======== I take ONE new podcast launch client per month because this how I keep the highest quality in my work, the white glove treatment for YOU. Invest in the podcast you want to give to the world. So here’s what you need to do if you want to lock in your spot with me: Visit <a href="https://karagottwarner.com/services" rel="nofollow" target="_blank">karagottwarner.com/services</a> and click on the Ready, Set, Launch program and I will immediately be in touch to set up your onboarding session. If you have questions about the program, feel free to email me at <a href="mailto:kara@karagottwarner.com">kara@karagottwarner.com</a>

048 Lena Skvagerson – Behind the Scenes with Annie’s Autumn Bliss

This week Vickie talked with Lena Skvagerson, the Lead Designer for Annie’s Signature Designs and one of the experts on public television’s Knit and Crochet Now, hosted by Deborah Norville. During their conversation they talked about what she’s learned about the knitting &amp; crochet industry over her triple decade career, whether or not perception of needle arts is different in her Native Sweden than in the United States, and what still excites her about producing collections to be made by the masses.Show Note Page: http://vickiehowell.com/podcast/lena-skvagerson/

This week Vickie talked with Lena Skvagerson, the Lead Designer for Annie’s Signature Designs and one of the experts on public television’s Knit and Crochet Now, hosted by Deborah Norville. During their conversation they talked about what she’s learned about the knitting &amp; crochet industry over her triple decade career, whether or not perception of needle arts is different in her Native Sweden than in the United States, and what still excites her about producing collections to be made by the masses. Show Note Page: <a href="http://vickiehowell.com/podcast/lena-skvagerson/" rel="nofollow" target="_blank">http://vickiehowell.com/podcast/lena-skvagerson/</a>

Episode 25: Knit & Crochet Now's Lena Skvagerson

LEAD

Listen Live for chance to win great prizes!		Stay up to date with the Yarn Thing podcast with the App available on iTunes and for Droid.		Find our more about Marly at www.MarlyBird.com or follow her on FacebookSponsored by: Red Heart YarnsKnitter's MagazineCraftsyLo-Lo by Bar-MaidsErin.Lane BagsCreativebugBuffalo Wool Co.Green Mountain Spinnery

Listen Live for chance to win great prizes! 		Stay up to date with the Yarn Thing podcast with the App available on iTunes and for Droid. 		Find our more about Marly at <a href="http://www.MarlyBird.com" rel="nofollow" target="_blank">www.MarlyBird.com</a> or follow her on Facebook Sponsored by:  Red Heart YarnsKnitter's MagazineCraftsyLo-Lo by Bar-MaidsErin.Lane BagsCreativebugBuffalo Wool Co.Green Mountain Spinnery

Lena Skvagerson, Lead Designer of Annie's Signature Designs