Jennie Perry's guest appearances

Jennie Perry

Marketing Today with Alan Hart

eCommerce MasterPlan

Jill Thomas

Ryan Leslie

Bob Hoffman

Tom Schwab

Tim Fargo

Paul Smith

Julie Mathers

Phoebe Yu

Grant Johnson

John Warrillow

Ryan Bonnici

Ian Smith

Daryl Evans

Mark Adams

Matt Warren

OwlTail

Jennie Perry is the Chief Marketing Officer at Grove Collaborative, an eCommerce store that crafts and curates earth-changing products for the home with over 2 million customers. Jennie’s been marketing products and retailer stores (on and offline) for over 25 years including Old Navy, Stride Rite, Amazon Fashion &amp; Amazon Prime.Wow!We're chatting about how they run their marketing to recruit new customers, and every tactic she shares is something even the smallest eCommerce brand can do...Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

Jennie Perry is the Chief Marketing Officer at Grove Collaborative, an eCommerce store that crafts and curates earth-changing products for the home with over 2 million customers. Jennie’s been marketing products and retailer stores (on and offline) for over 25 years including Old Navy, Stride Rite, Amazon Fashion &amp; Amazon Prime.Wow!We're chatting about how they run their marketing to recruit new customers, and every tactic she shares is something even the smallest eCommerce brand can do...Get all the links and resources we mention at <a href="https://ecommercemasterplan.com/podcast/?utm_source=captivate&amp;utm_medium=episodenotes" rel="noopener noreferrer nofollow" target="_blank">eCommerceMasterPlan.com</a>This podcast uses the following third-party services for analysis: Podsights - <a href="https://podsights.com/privacy" rel="nofollow" target="_blank">https://podsights.com/privacy</a>

Taking a Sustainable Products brand to 2million+ customers with Jennie Perry from Grove Collaborative

Jennie Perry is the CMO at Grove Collaborative, which creates and curates high-performing, planet-first products across many categories. Jennie leads their marketing strategy and is responsible for product marketing and driving consumer engagement and product demand. Before joining Grove, Jennie spent nine years working in Amazon, most recently as CMO of Prime and Amazon North America, where she led Prime Day and Prime marketing global. In this episode, Alan and Jennie discuss growth, sustainability and CPG, and why they can be so hard to achieve. Jennie says, “You don't have to sacrifice performance for sustainability. The common misconception out there is that it's a trade-off, but you can't have one without the other.” Listen to the full episode to hear why Grove Collaborative is on a mission to make sustainability more accessible to the public. Tune in to hear the creative ways they are making this a reality In this episode, you'll learn:How to transform products into a force for human and environmental goodThe importance of broadening channel diversityWhy companies should make sustainability more accessible Key Highlights:[01:44] Wiping out in front of Beyonce and Jay Z[04:48] Where Jennie's career all began[10:18] What brought Jennie to Grove [12:24] Making it easier for customers to buy sustainable products[15:35] Tackling sustainability—starting with plastics[20:10] Changing packaging to save water[23:11] Expanding marketing efforts and channels as a company[28:01] Developing a TV campaign [30:15] Lessons learned along the way [36:00] An experience that defines Jennie, makes her who she is [37:14] Jennie's advice for her younger self[38:07] A topic marketers should be learning more about [39:03] The brands and organizations Jennie follows [41:18] The biggest threat to marketers today Resources Mentioned: Grove CollaborativeJennie PerryMet Gala (Wikipedia)Amazon Fashion &amp; Amazon PrimeGrove launches distribution in TargetPlastic-free by 2025Laundry SheetsCleaning concentrate systemGrove video ad from internal creative teamAmazon Palm Reader CheckoutDunkin Donuts social media merch dropsGlossier unboxing (YouTube video example)Follow the podcast:Listen in iTunes (link: http://apple.co/2dbdAhV)Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)Listen in Spotify (Link: http://spoti.fi/2mCUGnC )Connect with the Guest:Jennie LinkedIn: https://www.linkedin.com/in/jennie-perry-9119518/Grove Collab Twitter: https://twitter.com/grovecollab Connect with Marketing Today and Alan Hart:http://twitter.com/abharthttps://www.linkedin.com/in/alanharthttp://twitter.com/themktgtodayhttps://www.facebook.com/themktgtoday/https://www.linkedin.com/company/marketing-today-with-alan-hart/Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.  Hosted on Acast. See acast.com/privacy for more information.

<a href="https://www.linkedin.com/in/jennie-perry-9119518/" rel="nofollow" target="_blank">Jennie Perry</a> is the CMO at <a href="https://www.grove.co/" rel="nofollow" target="_blank">Grove Collaborative</a>, which creates and curates high-performing, planet-first products across many categories. Jennie leads their marketing strategy and is responsible for product marketing and driving consumer engagement and product demand. Before joining Grove, Jennie spent nine years working in Amazon, most recently as CMO of Prime and Amazon North America, where she led Prime Day and Prime marketing global. In this episode, Alan and Jennie discuss growth, sustainability and CPG, and why they can be so hard to achieve. Jennie says, “You don't have to sacrifice performance for sustainability. The common misconception out there is that it's a trade-off, but you can't have one without the other.” Listen to the full episode to hear why Grove Collaborative is on a mission to make sustainability more accessible to the public. Tune in to hear the creative ways they are making this a reality In this episode, you'll learn:<ul><li>How to transform products into a force for human and environmental good</li><li>The importance of broadening channel diversity</li><li>Why companies should make sustainability more accessible </li></ul> Key Highlights:<ul><li>[01:44] Wiping out in front of Beyonce and Jay Z</li><li>[04:48] Where Jennie's career all began</li><li>[10:18] What brought Jennie to Grove </li><li>[12:24] Making it easier for customers to buy sustainable products</li><li>[15:35] Tackling sustainability—starting with plastics</li><li>[20:10] Changing packaging to save water</li><li>[23:11] Expanding marketing efforts and channels as a company</li><li>[28:01] Developing a TV campaign </li><li>[30:15] Lessons learned along the way </li><li>[36:00] An experience that defines Jennie, makes her who she is </li><li>[37:14] Jennie's advice for her younger self</li><li>[38:07] A topic marketers should be learning more about </li><li>[39:03] The brands and organizations Jennie follows </li><li>[41:18] The biggest threat to marketers today </li></ul> Resources Mentioned: <ul><li><a href="https://www.grove.co/" rel="nofollow" target="_blank">Grove Collaborative</a></li><li><a href="https://www.linkedin.com/in/jennie-perry-9119518/" rel="nofollow" target="_blank">Jennie Perry</a></li><li><a href="https://en.wikipedia.org/wiki/Met_Gala" rel="nofollow" target="_blank">Met Gala</a> (Wikipedia)</li><li><a href="https://www.amazon.com/amazon-fashion/b?ie=UTF8&amp;node=7141123011" rel="nofollow" target="_blank">Amazon Fashion</a> &amp; <a href="https://www.amazon.com/amazonprime" rel="nofollow" target="_blank">Amazon Prime</a></li><li><a href="https://www.retaildive.com/news/grove-collaborative-to-enter-physical-retail-for-first-time-via-target/598298/" rel="nofollow" target="_blank">Grove launches distribution in Target</a></li><li><a href="https://www.grove.co/beyondplastic" rel="nofollow" target="_blank">Plastic-free by 2025</a></li><li><a href="https://www.grove.co/catalog/product/laundry-detergent-sheets-32-loads?v=8456&amp;attrsrc=18&amp;attrpg=catalog&amp;attrpos=0" rel="nofollow" target="_blank">Laundry Sheets</a></li><li><a href="https://www.grove.co/catalog/product/daily-shower-cleaner-spray-bottle?v=8047&amp;attrsrc=22&amp;attrpg=catalog&amp;attrpos=29" rel="nofollow" target="_blank">Cleaning concentrate system</a></li><li><a href="https://youtu.be/xYFF2Jipcy0" rel="nofollow" target="_blank">Grove video ad from internal creative team</a></li><li><a href="https://www.theverge.com/2020/10/1/21496673/amazon-one-palm-reading-vein-recognition-payments-identity-verification" rel="nofollow" target="_blank">Amazon Palm Reader Checkout</a></li><li><a href="https://digiday.com/marketing/dunkin-donuts-latest-merchandise-drop-builds-on-tiktok-popularity/" rel="nofollow" target="_blank">Dunkin Donuts social media merch drops</a></li><li><a href="https://www.youtube.com/watch?v=602nA8-EFu0" rel="nofollow" target="_blank">Glossier unboxing</a> (YouTube video example) </li></ul>Follow the podcast:<ul><li><a href="http://apple.co/2dbdAhV" rel="nofollow" target="_blank">Listen in iTunes</a> (link: <a href="http://apple.co/2dbdAhV" rel="nofollow" target="_blank">http://apple.co/2dbdAhV</a>)</li><li><a href="http://bit.ly/2Rc2kVa" rel="nofollow" target="_blank">Listen in Google Podcasts</a> (link: <a href="http://bit.ly/2Rc2kVa" rel="nofollow" target="_blank">http://bit.ly/2Rc2kVa)</a></li><li><a href="http://spoti.fi/2mCUGnC" rel="nofollow" target="_blank">Listen in Spotify</a> (Link: <a href="http://spoti.fi/2mCUGnC" rel="nofollow" target="_blank">http://spoti.fi/2mCUGnC</a> )</li></ul>Connect with the Guest:<ul><li>Jennie LinkedIn: <a href="https://www.linkedin.com/in/jennie-perry-9119518/" rel="nofollow" target="_blank">https://www.linkedin.com/in/jennie-perry-9119518/</a></li><li>Grove Collab Twitter: <a href="https://twitter.com/grovecollab" rel="nofollow" target="_blank">https://twitter.com/grovecollab</a> </li></ul>Connect with Marketing Today and Alan Hart:<ul><li><a href="http://twitter.com/abhart" rel="nofollow" target="_blank">http://twitter.com/abhart</a></li><li><a href="https://www.linkedin.com/in/alanhart" rel="nofollow" target="_blank">https://www.linkedin.com/in/alanhart</a></li><li><a href="http://twitter.com/themktgtoday" rel="nofollow" target="_blank">http://twitter.com/themktgtoday</a></li><li><a href="https://www.facebook.com/themktgtoday/" rel="nofollow" target="_blank">https://www.facebook.com/themktgtoday/</a></li><li><a href="https://www.linkedin.com/company/marketing-today-with-alan-hart/" rel="nofollow" target="_blank">https://www.linkedin.com/company/marketing-today-with-alan-hart/</a></li></ul><a href="https://www.patreon.com/marketingtoday" rel="payment nofollow" target="_blank">Support the show: https://www.patreon.com/marketingtoday</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information. Become a member today and listen ad-free, visit <a href="https://plus.acast.com/s/marketingtoday" rel="payment nofollow" target="_blank">https://plus.acast.com/s/marketingtoday</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

284: When Sustainability Impacts Performance with Jennie Perry from Grove Collaborative