Will Burger's guest appearances

Will Burger

Food Marketing Nerds Restaurant and CPG Marketing Podcast

The Restaurant Report

Integrate & Ignite | Marketing Insights to Inspire

Michael Keplinger

Rick Wright

Drew McLellan

Bedros Keuilian

Hannah Crum

Tom Schwab

Scott Baker

Julie Broad

Jeff Coyle

Ari Meisel

Sarah Brown

Doug Parker

Lisa Morris

Sarah Jones

Matt Johnson

OwlTail

SHOW NOTES  Will Burger is the PR Director for Hope Foods. He has been with the company for almost 4 years. Will was instrumental in starting the marketing department. He was responsible for a complete company re-brand of Hope Foods.   Will is from Boulder, Colorado. He went to the University of Colorado and majored in Business Finance. Will loves cycling, skiing, and traveling.     Listen and Learn:  How marketing can help sustain a lift in sales Discover the importance of research in marketing Why integration between the marketing team and the sales team is crucial How to communicate who the company is through culture What the biggest marketing challenges are today  TO LEARN MORE ABOUT HOPE FOODS, CLICK HERE. TO FIND WILL ON LINKEDIN, CLICK HERE.

SHOW NOTES Will Burger is the PR Director for Hope Foods. He has been with the company for almost 4 years. Will was instrumental in starting the marketing department. He was responsible for a complete company re-brand of Hope Foods.   Will is from Boulder, Colorado. He went to the University of Colorado and majored in Business Finance. Will loves cycling, skiing, and traveling.   Listen and Learn: <ul> <li>How marketing can help sustain a lift in sales</li> <li>Discover the importance of research in marketing</li> <li>Why integration between the marketing team and the sales team is crucial</li> <li>How to communicate who the company is through culture</li> <li>What the biggest marketing challenges are today</li> </ul> <a href="https://hopefoods.com/" rel="noopener noreferrer nofollow" target="_blank">TO LEARN MORE ABOUT HOPE FOODS, CLICK HERE.</a> <a href="https://www.linkedin.com/in/will-burger-0693546/" rel="noopener noreferrer nofollow" target="_blank">TO FIND WILL ON LINKEDIN, CLICK HERE.</a>

Episode 81: Maintaining Velocity, with Will Burger of Hope Foods

Today we’re talkin' Hummus. Hummus has been around for THOUSANDS of years, and yet, Hope Foods, makers of Hope Hummus, has redefined the category as we know it. On the show today, we’re gonna be chatting with Will Burger, Director of Marketing for Hope Foods, about how a group of friends went from making hummus in their kitchen at home, to now, still a group of friends making hummus for stores all over the country, all on a shoestring budget. On today’s episode, you’ll learn: How to get buyers and customers talking to each other about your products What you should be doing on social media to build awareness when you’re entering a new market Where to look for inspiration for launching new flavors that people will love And much more…

FMN 012: Reinventing an Entire Food Category with Will Burger