14 Podcast Episodes
The Future of Neuromarketing with Prince Ghuman & Matt Johnson
The Future of Neuromarketing with Prince Ghuman & Matt Johnson
When Prince Ghuman, a neuromarketer and prolific entrepreneur, got together with his long-time neuroscientist friend Mat... Read more
20 Oct 2021
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43mins
172. Why We Like the Things We Like, with Prince Ghuman, coauthor of Blindsight
172. Why We Like the Things We Like, with Prince Ghuman, coauthor of Blindsight
Back on episode 160, I was joined by Dr. Matt Johnson to discuss his book Blindsight and the work he and his counterpart... Read more
1 Oct 2021
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45mins
Blindsight & Neuroscience of Marketing with Matt Johnson and Prince Ghuman
Blindsight & Neuroscience of Marketing with Matt Johnson and Prince Ghuman
Matt Johnson is a professor, researcher, and writer specializing in the application of neuroscience and psychology to th... Read more
18 Jun 2021
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48mins
196. The Neuroscience of Marketing with Matt Johnson and Prince Ghuman
196. The Neuroscience of Marketing with Matt Johnson and Prince Ghuman
Today’s world is more digitally-based than ever before, and in this digital world, brands are constantly marketing their... Read more
5 May 2021
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1hr 9mins
Neuromarketing with Matt Johnson & Prince Ghuman
Neuromarketing with Matt Johnson & Prince Ghuman
“I think you could have gotten away with mediocre branding before platforms like Amazon and Facebook came along.” Howeve... Read more
15 Mar 2021
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33mins
How marketing reshapes your brain with neuromarketer Professor Prince Ghuman | #540
How marketing reshapes your brain with neuromarketer Professor Prince Ghuman | #540
Ever wondered why McDonalds logo is red and yellow? Or why watches in ads are always set at 10:10? Or why some stores se... Read more
21 Feb 2021
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48mins
How to Use Neuroscience in Marketing & HR - Prince Ghuman
How to Use Neuroscience in Marketing & HR - Prince Ghuman
In this episode, Prince Ghuman and I are going to discuss a topic that may be relatively new to what HR and more broadly... Read more
20 Oct 2020
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51mins
Matt Johnson & Prince Ghuman on Mid-Liminal Marketing and the Ethics of Applied Neuroscience
Matt Johnson & Prince Ghuman on Mid-Liminal Marketing and the Ethics of Applied Neuroscience
Matt Johnson, PhD and Prince Ghuman are the authors of “Blindsight: the mostly hidden ways marketing shapes our brains.”... Read more
18 Oct 2020
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1hr 35mins
The Hidden Science of Neuromarketing (with Prince Ghuman)
The Hidden Science of Neuromarketing (with Prince Ghuman)
Prince Ghuman is a neuro-marketer whose focus is on the ethical applications of neuromarketing in the consumer world.Tog... Read more
15 Sep 2020
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29mins
#19 What Makes Prospects Say "Yes"? ft. Matt Johnson PhD & Prince Ghuman
#19 What Makes Prospects Say "Yes"? ft. Matt Johnson PhD & Prince Ghuman
Did you know that 90% of decision making is subconscious? That's crazy, right. But what factors go into making that sub... Read more
7 Jul 2020
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55mins