Nickie Scriven's guest appearances

Nickie Scriven

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Mi3 Audio Edition

The Inner Chief

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In this episode of The Inner Chief podcast, you’ll hear from Nickie Scriven, CEO of Zenith Media Australia, on leaning into challenges, responding not reacting, and sonic branding. chiefmaker.com/226 REGISTER FOR OUR APRIL MINI-MBA INTAKE:  chiefmaker.com/minimba Nickie has had a tremendous career in marketing, advertising and media. Before moving into agency leadership, she spent eight years on the client side, holding marketing and sales leadership roles for the likes of AustralianSuper, NAB and News Corp, as well as running her own consultancy. She joined Zenith Media in Melbourne as Managing Director in October 2014, and within two years was promoted to Australia CEO. She has been instrumental in helping Zenith achieve global account wins like Disney and TikTok, while guiding the agency through the pandemic, achieving consecutive year-on-year double-digit revenue growth. Nickie is also an accomplished triathlete, having competed internationally for Australia. In this episode we talk about:  Leaning into challenges and smashing goals; Responding not reacting to career setbacks and learning to value yourself; How to get the most out of the agency-client partnership model; and Why sonic branding is often overlooked as a marketing weapon.  Connecting with Nickie Scriven You can connect with Nickie via LinkedIn Books and resources   The Growth Mindset - by Carol Dweck  Shoe Dog - Phil Knight  Attention economy article 

In this episode of The Inner Chief podcast, you’ll hear from Nickie Scriven, CEO of Zenith Media Australia, on leaning into challenges, responding not reacting, and sonic branding. <a href="http://chiefmaker.com/226" rel="nofollow" target="_blank">chiefmaker.com/226</a> REGISTER FOR OUR APRIL MINI-MBA INTAKE: <a href="https://www.chiefmakeracademy.com/mini-mba-in-leading-high-performance-teams" rel="nofollow" target="_blank"> chiefmaker.com/minimba</a> Nickie has had a tremendous career in marketing, advertising and media. Before moving into agency leadership, she spent eight years on the client side, holding marketing and sales leadership roles for the likes of AustralianSuper, NAB and News Corp, as well as running her own consultancy. She joined Zenith Media in Melbourne as Managing Director in October 2014, and within two years was promoted to Australia CEO. She has been instrumental in helping Zenith achieve global account wins like Disney and TikTok, while guiding the agency through the pandemic, achieving consecutive year-on-year double-digit revenue growth. Nickie is also an accomplished triathlete, having competed internationally for Australia. In this episode we talk about: <ul> <li>Leaning into challenges and smashing goals;</li> <li>Responding not reacting to career setbacks and learning to value yourself;</li> <li>How to get the most out of the agency-client partnership model; and</li> <li>Why sonic branding is often overlooked as a marketing weapon.</li> </ul> Connecting with Nickie Scriven You can connect with Nickie via <a href="https://www.linkedin.com/in/nickie-scriven-550077a" rel="nofollow" target="_blank">LinkedIn</a> Books and resources <ul> <li><a href="https://www.amazon.com.au/Growth-Mindset-Guide-Professional-Personal/dp/1546618392" rel="nofollow" target="_blank"> The Growth Mindset</a> - by Carol Dweck</li> <li><a href="https://www.amazon.com.au/Shoe-Dog-Memoir-Creator-Nike-ebook/dp/B0176M1A44" rel="nofollow" target="_blank"> Shoe Dog</a> - Phil Knight</li> <li><a href="https://www.cmo.com.au/blog/marketing-edge/2021/11/16/how-much-attention-should-we-be-paying-to-the-attention-economy/" rel="nofollow" target="_blank"> Attention economy article</a></li> </ul>

226. Nickie Scriven, CEO of Zenith Media Australia, on leaning into challenges, responding not reacting, and sonic branding

LEAD

There’s been a dramatic shift in B2B marketing over the past 18 months. B2B marketers have slowly clocked on that they over-invested in performance marketing tactics and hadn’t seen the long-term growth they expected. For tech hardware firms, global supply chain issues have meant they’ve had no choice but to try brand – there’s little to sell. “We’re definitely seeing this swing away from your heavy focus on that lower funnel activity,” says LinkedIn’s Prue Cox. DocuSign, a cloud-based e-signature platform, is a case in point. It boomed through Covid and has just launched a brand campaign with influencers like Boost Juice’s Janine Allis and former Nine host Jules Lund. CMO Andrea Dixon says DocuSign had to pivot from B2B to “business to everyone” – virtually overnight. Meanwhile, Zenith Media CEO Nickie Scriven reckons there’s a real opportunity for B2B firms to lift their cut-through on lead gen. “I get at least 20 (emails) a day and I just delete every single one of them,” she says.See omnystudio.com/listener for privacy information.

There’s been a dramatic shift in B2B marketing over the past 18 months. B2B marketers have slowly clocked on that they over-invested in performance marketing tactics and hadn’t seen the long-term growth they expected. For tech hardware firms, global supply chain issues have meant they’ve had no choice but to try brand – there’s little to sell. “We’re definitely seeing this swing away from your heavy focus on that lower funnel activity,” says LinkedIn’s Prue Cox. DocuSign, a cloud-based e-signature platform, is a case in point. It boomed through Covid and has just launched a brand campaign with influencers like Boost Juice’s Janine Allis and former Nine host Jules Lund. CMO Andrea Dixon says DocuSign had to pivot from B2B to “business to everyone” – virtually overnight. Meanwhile, Zenith Media CEO Nickie Scriven reckons there’s a real opportunity for B2B firms to lift their cut-through on lead gen. “I get at least 20 (emails) a day and I just delete every single one of them,” she says.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

B2B’s great tension: Lead gen v brand building, why tech hardware firms and DocuSign are racing to brand and Zenith’s Nickie Scriven on lifting B2B cut-through, webinar overload