Lucy Yeomans's guest appearances

Lucy Yeomans

The Glossy Podcast

Fashion No Filter

RSN Racing Pulse

RSN Saturday Mornings

SENTrack

Giddy Up

Vanessa Friedman

Calvin Klein

Claire Mazur

Aubrie Pagano

Jenny Fleiss

Craig Williams

Jason Lee

Kelly Cook

Jeff Johnson

Emily Weiss

Jennifer Lopez

Ralph Lauren

Tim Bailey

Eileen Fisher

Henry Davis

OwlTail

Lucy joins us to discuss all of the Maher/Eustace runners at Flemington today

Lucy Yeomans; Assistant Trainer Maher/Eustace

Because Drest is centered on bringing together notoriously slow-to-evolve luxury fashion brands and innovative gaming technology, it would seem that founder and co-CEO Lucy Yeomans has her work cut out for her.But with more than 20 years of experience working with luxury fashion brands, she knows how to speak their language.“I thought it was going to be much, much tougher than it was [to get brands to sign on to the platform],” Yeomans said on the Glossy Podcast. Among clinchers was the high level of engagement among Drest users -- spending 17 minutes to create a look on the app is normal, she said. Drest’s elevated look and feel were also factors.“[Brands] understood that the environment we created was completely luxurious and respected, that [it followed] all the codes of luxury, and that it was an amazing place to talk about their DNA in a very, very different way,” she said.Formerly editor-in-chief of Porter magazine and British Harper's Bazaar, Yeomans has also had to get acclimated to the fast-paced gaming world since launching Drest in October 2019: “I'm used to being somewhere where you develop an app and you move on, and you come back to it maybe three years later,” she said. “In gaming, we are changing the product every two weeks.”She also discussed Drest’s expansion to beauty and fine jewelry, and shopping’s omnichannel future.

Because Drest is centered on bringing together notoriously slow-to-evolve luxury fashion brands and innovative gaming technology, it would seem that founder and co-CEO Lucy Yeomans has her work cut out for her.But with more than 20 years of experience working with luxury fashion brands, she knows how to speak their language.“I thought it was going to be much, much tougher than it was [to get brands to sign on to the platform],” Yeomans said on the Glossy Podcast. Among clinchers was the high level of engagement among Drest users -- spending 17 minutes to create a look on the app is normal, she said. Drest’s elevated look and feel were also factors.“[Brands] understood that the environment we created was completely luxurious and respected, that [it followed] all the codes of luxury, and that it was an amazing place to talk about their DNA in a very, very different way,” she said.Formerly editor-in-chief of Porter magazine and British Harper's Bazaar, Yeomans has also had to get acclimated to the fast-paced gaming world since launching Drest in October 2019: “I'm used to being somewhere where you develop an app and you move on, and you come back to it maybe three years later,” she said. “In gaming, we are changing the product every two weeks.”She also discussed Drest’s expansion to beauty and fine jewelry, and shopping’s omnichannel future.

Drest founder Lucy Yeomans: 'There's been a massive shift in how luxury brands speak to consumers'

In this episode, Camille and Monica take you inside the gilded offices of Fashion’s e-commerce giant, Net-a-Porter, for an interview with the woman who has solidified Net as an editorial authority too. After editing UK Harper’s Bazaar for 14 years, Lucy Yeomans has been editor-in-chief of Porter magazine since its launch in February 2014 — a time when most publications were moving from print to digital. After coming up with the idea of Porter with her friend Natalie Massenet, Lucy expertly spearheaded Net’s move against the tide, successfully founding a highly relevant fashion glossy that has exceeded all circulation expectations. Assembling an impressive masthead of fashion media heavyweights, she infused Porter with her unique perspective, creating a magazine that is one hundred percent on women's side.Your hosts catch up with Lucy on the state of the print world today, her impressive career path and get her wisdom how to responsibly helm a magazine for woman in the post me-too era. For those who want to check out people and accounts discussed in this episode, here’s a little recap:Porter Magazine coverstars: @Gisele, @BellaHadid, @MargotRobbieSupermodel: @The_real_Iman Photographers: @peterbeardart, @mirella_ricciardi, @Mario_SorrentiEco warriors: @Parley.TV Stylist: @moppy_pilcher (Morgan Pilcher)Email fashionnofilter@gmail.com or reach us on Instagram @fashionnofilter. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Camille and Monica take you inside the gilded offices of Fashion’s e-commerce giant, Net-a-Porter, for an interview with the woman who has solidified Net as an editorial authority too. After editing UK Harper’s Bazaar for 14 years, Lucy Yeomans has been editor-in-chief of Porter magazine since its launch in February 2014 — a time when most publications were moving from print to digital. After coming up with the idea of Porter with her friend Natalie Massenet, Lucy expertly spearheaded Net’s move against the tide, successfully founding a highly relevant fashion glossy that has exceeded all circulation expectations. Assembling an impressive masthead of fashion media heavyweights, she infused Porter with her unique perspective, creating a magazine that is one hundred percent on women's side.Your hosts catch up with Lucy on the state of the print world today, her impressive career path and get her wisdom how to responsibly helm a magazine for woman in the post me-too era. For those who want to check out people and accounts discussed in this episode, here’s a little recap:Porter Magazine coverstars: @Gisele, @BellaHadid, @MargotRobbieSupermodel: @The_real_Iman Photographers: @peterbeardart, @mirella_ricciardi, @Mario_SorrentiEco warriors: @Parley.TV Stylist: @moppy_pilcher (Morgan Pilcher)Email <a href="mailto:fashionnofilter@gmail.com" rel="noopener noreferrer">fashionnofilter@gmail.com</a> or reach us on Instagram @fashionnofilter. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Lucy Yeomans on the enduring power of print

Net-a-Porter recently relaunched its editorial content to reflect a new approach: Porter, Net-a-Porter’s print magazine, combined with The Edit, Net-a-Porter’s online blog, for a more cohesive content strategy. In total, Net-a-Porter’s editorial team employs 70 people across print and digital. Whereas before, they were working in siloed teams, Net-a-Porter’s global content director and Porter editor-in-chief Lucy Yeomans said there’s now more collaboration across channels, including around new events and series that reach across both. Yeomans joined the Glossy Podcast to discuss why Net-a-Porter considers content and commerce an integral part of both its marketing and merchandising strategies, how fashion media has evolved and why a cohesive brand voice is so important.

Net-a-Porter recently <a href="https://www.glossy.co/evolution-of-luxury/how-net-a-porters-70-person-content-team-operates-online-and-in-print" rel="nofollow" target="_blank">relaunched</a> its editorial content to reflect a new approach: Porter, Net-a-Porter’s print magazine, combined with The Edit, Net-a-Porter’s online blog, for a more cohesive content strategy. In total, Net-a-Porter’s editorial team employs 70 people across print and digital. Whereas before, they were working in siloed teams, Net-a-Porter’s global content director and Porter editor-in-chief Lucy Yeomans said there’s now more collaboration across channels, including around new events and series that reach across both. Yeomans joined the Glossy Podcast to discuss why Net-a-Porter considers content and commerce an integral part of both its marketing and merchandising strategies, how fashion media has evolved and why a cohesive brand voice is so important.

Porter editor-in-chief Lucy Yeomans: 'Content and commerce coming together just makes sense'