Steve Buors's guest appearances

Steve Buors

The Voice of Retail

Franchise Canada Chats

OwlTail

Kirk Allen

Welcome to The Voice of Retail podcast. My name is Michael LeBlanc, and I am your host, I believe in the power of storytelling to bring the retail industry to life. I'll bring insights, perspectives and experiences from some of the retail industry's most innovative and influential voices each week. This podcast is produced in conjunction with Retail Council of Canada.Award-winning digital marketing mavens and ReShift Media Founders Kirk Allen and Steve Buors join me on the podcast with the latest strategies and tactics in digital and social marketing for retailers.  We delve in deep and understand how the modern privacy landscape impacts the use of tools such as Meta and Tik Tok, the evolution of the latest generation of platforms such as YouTube shorts, Reels, online streaming commerce, and first-party data.  Last but not least, my good friends share the fantastic news that Reshift Media has been voted the world’s best franchise marketing firm by the Global Franchise Awards. Thanks for tuning into this episode of The Voice of Retail. If you haven't already, be sure and follow on your favorite podcast platform so new episodes will land automatically each week. And check out my other retail industry media properties, Remarkable Retail podcast with Steve Dennis, and the Global eCommerce Leaders podcast. Last but not least, if you're into barbecue, check out my YouTube barbecue show Last Request Barbecue with new episodes each and every week.About KirkKirk Allen has a passion for growing other people’s businesses through the powerful combination of traditional media, social, search and mobile. Kirk’s experience includes 30 years of cross-platform media sales within Canada’s largest media companies. Prior to becoming Co-Founder of ReShift Media, he was Executive Vice President, Integrated Advertising Sales at Postmedia Network Inc. Shifting gears, Kirk is co-founder of ReShift Media, a high-energy, entrepreneurial marketing company that works closely with advertising agencies as a natural extension of their organization.Having held a variety of senior management roles within Canada’s largest media companies, Kirk also served on many industry boards including; CFA, IAB Canada, INMA, as well as NADbank. When he is not busy driving sales to a client’s door (virtual or real), he can often be found driving to the links and rinks around town.About SteveSteve has over a decade of digital marketing experience and has earned a reputation for being on top of emerging trends in social, search and mobile solutions. He has led many strategic initiatives and managed large teams of professionals in some of Canada’s leading companies to bring numerous digital products and innovations to market. "Shifting" gears, Steve co-founded Reshift Media, a high-energy, entrepreneurial marketing company in 2012.  In addition to being a digital marketing professional, Steve has earned his MBA, CMA and BComm designations. When he is not focused on delivering the industry’s most forward thinking search and social solutions, he can usually be found with his wife and children - optimizing playtime.Specialties: Digital Media and Technology, Operational Management, Strategic and Operational Planning, Product and Project Management, Team Leadership and Collaboration, Corporate Finance and Accounting, Sales and Marketing, Partnerships and AcquisitionsAbout Michael Michael is the Founder &amp; President of M.E. LeBlanc &amp; Company Inc. and a Senior Advisor to Retail Council of Canada and the Bank of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing &amp; eCommerce leadership experience with Levi's, Black &amp; Decker, Hudson's Bay, Today's Shopping Choice and Pandora Jewellery.   Michael has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated worldwide in thought leadership panels. ReThink Retail has added Michael to their prestigious Top Global Retail Influencers list for 2023 for the third year in a row. Michael is also the president of Maven Media, producing a network of leading trade podcasts, including Canada's top retail industry podcast, The Voice of Retail. He produces and co-hosts Remarkable Retail with best-selling author Steve Dennis, now ranked one of the top retail podcasts in the world. Based in San Francisco, Global eCommerce Leaders podcast explores global cross-border issues and opportunities for eCommerce brands and retailers. Last but not least, Michael is the producer and host of the "Last Request Barbeque" channel on YouTube, where he cooks meals to die for - and collaborates with top brands as a food and product influencer across North America.

Welcome to The Voice of Retail podcast. My name is Michael LeBlanc, and I am your host, I believe in the power of storytelling to bring the retail industry to life. I'll bring insights, perspectives and experiences from some of the retail industry's most innovative and influential voices each week. This podcast is produced in conjunction with Retail Council of Canada.Award-winning digital marketing mavens and ReShift Media Founders Kirk Allen and Steve Buors join me on the podcast with the latest strategies and tactics in digital and social marketing for retailers.  We delve in deep and understand how the modern privacy landscape impacts the use of tools such as Meta and Tik Tok, the evolution of the latest generation of platforms such as YouTube shorts, Reels, online streaming commerce, and first-party data.  Last but not least, my good friends share the fantastic news that Reshift Media has been voted the world’s best franchise marketing firm by the Global Franchise Awards. Thanks for tuning into this episode of The Voice of Retail. If you haven't already, be sure and follow on your favorite podcast platform so new episodes will land automatically each week. And check out my other retail industry media properties, Remarkable Retail podcast with Steve Dennis, and the Global eCommerce Leaders podcast. Last but not least, if you're into barbecue, check out my YouTube barbecue show Last Request Barbecue with new episodes each and every week.About KirkKirk Allen has a passion for growing other people’s businesses through the powerful combination of traditional media, social, search and mobile. Kirk’s experience includes 30 years of cross-platform media sales within Canada’s largest media companies. Prior to becoming Co-Founder of ReShift Media, he was Executive Vice President, Integrated Advertising Sales at Postmedia Network Inc. Shifting gears, Kirk is co-founder of ReShift Media, a high-energy, entrepreneurial marketing company that works closely with advertising agencies as a natural extension of their organization. Having held a variety of senior management roles within Canada’s largest media companies, Kirk also served on many industry boards including; CFA, IAB Canada, INMA, as well as NADbank. When he is not busy driving sales to a client’s door (virtual or real), he can often be found driving to the links and rinks around town.About SteveSteve has over a decade of digital marketing experience and has earned a reputation for being on top of emerging trends in social, search and mobile solutions. He has led many strategic initiatives and managed large teams of professionals in some of Canada’s leading companies to bring numerous digital products and innovations to market.  "Shifting" gears, Steve co-founded Reshift Media, a high-energy, entrepreneurial marketing company in 2012.  In addition to being a digital marketing professional, Steve has earned his MBA, CMA and BComm designations. When he is not focused on delivering the industry’s most forward thinking search and social solutions, he can usually be found with his wife and children - optimizing playtime. Specialties: Digital Media and Technology, Operational Management, Strategic and Operational Planning, Product and Project Management, Team Leadership and Collaboration, Corporate Finance and Accounting, Sales and Marketing, Partnerships and AcquisitionsAbout Michael Michael is the Founder &amp; President of M.E. LeBlanc &amp; Company Inc. and a Senior Advisor to Retail Council of Canada and the Bank of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing &amp; eCommerce leadership experience with Levi's, Black &amp; Decker, Hudson's Bay, Today's Shopping Choice and Pandora Jewellery.   Michael has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated worldwide in thought leadership panels. <a href="https://rethink.industries/top-retail-influencers-2023/?utm_source=linkedin&amp;utm_medium=organic&amp;utm_campaign=tri_2023#academia" rel="nofollow" target="_blank">ReThink Retail has added Michael to their prestigious Top Global Retail Influencers list for 2023 for the third year in a row. </a>Michael is also the president of Maven Media, producing a network of leading trade podcasts, including Canada's top retail industry podcast, <a href="https://podcasts.apple.com/ca/podcast/the-voice-of-retail/id1434573070" rel="nofollow" target="_blank">The Voice of Retail.</a> He produces and co-hosts <a href="https://podcasts.apple.com/ca/podcast/remarkable-retail/id1530627864" rel="nofollow" target="_blank">Remarkable Retail</a> with best-selling author Steve Dennis, now ranked one of the top retail podcasts in the world. Based in San Francisco, <a href="https://podcasts.apple.com/ca/podcast/global-e-commerce-leaders-podcast/id1506620177" rel="nofollow" target="_blank">Global eCommerce Leaders</a> podcast explores global cross-border issues and opportunities for eCommerce brands and retailers. Last but not least, Michael is the producer and host of the "<a href="https://www.youtube.com/channel/UCP5u2vRz-UtKH9VKy8KLLeQ" rel="nofollow" target="_blank">Last Request Barbeque</a>" channel on YouTube, where he cooks meals to die for - and collaborates with top brands as a food and product influencer across North America.

Digital Marketing Mavens and ReShift Media Founders Kirk Allen and Steve Buors

In this episode, we talk to Steve Buors, CEO of Reshift Media, a Toronto-based digital marketing company.The Canadian Franchise Association and Reshift Media have designed a three-part webinar series, Creating a Post-Pandemic Digital Growth Plan. The webinar explores how franchise systems have been impacted by the pandemic, what they’ve done to adapt, and what they can do to emerge with a strong plan for growth.Each part of the webinar series highlights a unique and crucial part of the COVID-19 pandemic:Day 1: How the Pandemic Changed Consumer BuyingDay 2: How to Create a Winning Post-Pandemic Growth PlanDay 3: How to Find the Right Franchisees to Fuel Growth.You can register to attend the sessions that are taking place on June 8th, 9th, and 10th, from 2pm-3pm EST.  For those listening after these dates, the webinars will be available to listen to at your leisure at CFA.ca.

In this episode, we talk to Steve Buors, CEO of Reshift Media, a Toronto-based digital marketing company. The Canadian Franchise Association and Reshift Media have designed a three-part webinar series, Creating a Post-Pandemic Digital Growth Plan. The webinar explores how franchise systems have been impacted by the pandemic, what they’ve done to adapt, and what they can do to emerge with a strong plan for growth. Each part of the webinar series highlights a unique and crucial part of the COVID-19 pandemic: Day 1: How the Pandemic Changed Consumer Buying Day 2: How to Create a Winning Post-Pandemic Growth Plan Day 3: How to Find the Right Franchisees to Fuel Growth. You can register to attend the sessions that are taking place on June 8th, 9th, and 10th, from 2pm-3pm EST. For those listening after these dates, the webinars will be available to listen to at your leisure at <a href="http://CFA.ca" rel="nofollow" target="_blank">CFA.ca</a>.

Lockie Andrews

Welcome to the The Voice of Retail, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada. Live from New York at the epicentre of technology and the COVID crisis,  Lockie Andrews, CIO and Chief Digital Officer for retailer UNTUCKit is my special guest.   We talk about the history of this fast growing apparel retailer, starting online then with a single store in Soho with now 85 locations in the U.S, Canada and the U.K.  Lockie describes operating during the COVID crisis and how as a venture backed, digitally native brand they moved early and are seeing sales success online.  Finally, she shares her three top tips or pillars on getting through the crisis and the months ahead. Next Steve Buors, CEO and Co-Founder of Reshift Media joins me and we delve into the latest COVID era consumer media and social media platform behaviours, and Steve parses the data to come up with solid, action strategies and tactics for both essential and non-essential retailers. But first, let’s jump right into my conversation with Lockie Andrews from UNTUCKit ****** Thanks to  Lockie and Steve  for being my guests on this episode.    Now let’s take a look the top retail stories with Retail This Week for the week of April 17, 2020. That’s a wrap on this edition of The Voice of Retail.  If you liked this podcast you can subscribe on Apple iTunes or your favourite podcast platform, please rate and review, and be sure and recommend to a friend or colleague in the retail industry. I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and Company Inc. and you can learn more about me on www.meleblanc.co or of course on LinkedIn Until next time, have a safe week!

Welcome to the The Voice of Retail, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada. Live from New York at the epicentre of technology and the COVID crisis,  Lockie Andrews, CIO and Chief Digital Officer for retailer UNTUCKit is my special guest.   We talk about the history of this fast growing apparel retailer, starting online then with a single store in Soho with now 85 locations in the U.S, Canada and the U.K.  Lockie describes operating during the COVID crisis and how as a venture backed, digitally native brand they moved early and are seeing sales success online.  Finally, she shares her three top tips or pillars on getting through the crisis and the months ahead. Next Steve Buors, CEO and Co-Founder of Reshift Media joins me and we delve into the latest COVID era consumer media and social media platform behaviours, and Steve parses the data to come up with solid, action strategies and tactics for both essential and non-essential retailers. But first, let’s jump right into my conversation with Lockie Andrews from UNTUCKit ****** Thanks to  Lockie and Steve  for being my guests on this episode.    Now let’s take a look the top retail stories with Retail This Week for the week of April 17, 2020. That’s a wrap on this edition of The Voice of Retail.  If you liked this podcast you can subscribe on Apple iTunes or your favourite podcast platform, please rate and review, and be sure and recommend to a friend or colleague in the retail industry. I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and Company Inc. and you can learn more about me on <a href="http://www.meleblanc.co" rel="nofollow" target="_blank">www.meleblanc.co</a> or of course on LinkedIn Until next time, have a safe week!

Live from New York Lockie Andrews, CIO and CDO for retailer UNTUCKit on moving fast and operating during the COVID-19 crisis, and Steve Buors, CEO of Reshift Media on COVID consumer social media trends and opportunities