Andres Lauer's guest appearances

Andres Lauer

Music Growth Talks by Dotted Music

Break the Business Podcast

Music Tectonics

Cherie Hu

Tommy Stalknecht

Greg Wilnau

Karen Allen

Kevin Breuner

Katie Zaccardi

Jesse Cannon

Judah Holiday

Portia Sabin

Ryan Kairalla

Jason Davis

Grant Smith

Ari Herstand

Jack Conte

Dave Kusek

OwlTail

Andres Lauer is a former UMG exec who is now a co-founder of Five Vectors, alongside an esports/gaming expert Wasae Imran. They are building a technology that will enable independent artists and labels to engage with gaming communities in their native environment. In this episode of Music Growth Talks, Andres shares how music impacts people’s identity in the social space like gaming and how they’re using that to market artists’ music. He then explains how Five Vectors is going to create a new music interaction layer for gamers, while presenting new revenue opportunities for independent artists. Andres talks about the scale of the gaming industry, describes the importance of understanding gamers and what type of music they may be best responding to (it’s not only EDM!), and looks into the future of music. ⏯ Go to http://dottedmusic.com/2020/podcast/mgt146-five-vectors for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

Andres Lauer is a former UMG exec who is now a co-founder of Five Vectors, alongside an esports/gaming expert Wasae Imran. They are building a technology that will enable independent artists and labels to engage with gaming communities in their native environment. In this episode of Music Growth Talks, Andres shares how music impacts people’s identity in the social space like gaming and how they’re using that to market artists’ music. He then explains how Five Vectors is going to create a new music interaction layer for gamers, while presenting new revenue opportunities for independent artists. Andres talks about the scale of the gaming industry, describes the importance of understanding gamers and what type of music they may be best responding to (it’s not only EDM!), and looks into the future of music. ⏯ Go to <a href="http://dottedmusic.com/2020/podcast/mgt146-five-vectors" rel="nofollow" target="_blank">http://dottedmusic.com/2020/podcast/mgt146-five-vectors</a> for the show notes and <a href="http://musicgrowthtalks.com" rel="nofollow" target="_blank">http://musicgrowthtalks.com</a> to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at <a href="https://www.patreon.com/andrewapanov" rel="nofollow" target="_blank">https://www.patreon.com/andrewapanov</a>

MGT146: New Revenue Opportunities for Artists in the Gaming Industry – Andres Lauer (Five Vectors)

Analysts point to Gaming and Esports as the next frontier for the music industry, and a useful model for “monetizing fandom.” Occasional podcast host Tristra Newyear Yeager explores what that really means, with Andres Lauer of Five Vectors as a guide to this new terrain. A music industry insider himself, Andres founded Five Vectors with game industry expert Wasae Imran to open up gaming as a monetization source for independent musicians and to provide gamers with experiences enhanced by music. Find out why it’s a mistake to think of gaming as just another sync opportunity like TV and Film. Go beyond virtual concerts (like Marshmello’s Fortnite performance) to find out how music can be integrated into game experiences. How do digital natives think about the value of music? Which genres do gamers want to listen to (hint: it’s not just EDM)? Why is “monetizing fandom” a misleading turn of phrase? The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on twitter, facebook, and Instagram. Let us know what you think!

Analysts point to Gaming and Esports as the next frontier for the music industry, and a useful model for “monetizing fandom.” Occasional podcast host Tristra Newyear Yeager explores what that really means, with Andres Lauer of Five Vectors as a guide to this new terrain. A music industry insider himself, Andres founded Five Vectors with game industry expert Wasae Imran to open up gaming as a monetization source for independent musicians and to provide gamers with experiences enhanced by music. Find out why it’s a mistake to think of gaming as just another sync opportunity like TV and Film. Go beyond virtual concerts (like Marshmello’s Fortnite performance) to find out how music can be integrated into game experiences. How do digital natives think about the value of music? Which genres do gamers want to listen to (hint: it’s not just EDM)? Why is “monetizing fandom” a misleading turn of phrase? The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit <a href="http://MusicTectonics.com" rel="nofollow" target="_blank">MusicTectonics.com</a> to learn more, and find us on twitter, facebook, and Instagram. Let us know what you think!

Virtual Worlds: Music and Gaming with Andres Lauer of Five Vectors

This week, Ryan sits down with Andres Lauer, co-founder of Five Vectors, an organization that provides customized music solutions for the global gaming industry and helps game communities and e-sports tournaments reach wider audiences through music. Ryan talks to Andres about the work the Five Vectors does, the monetization models that exist for musicians in the gaming industry, and what indie artists can do to find more opportunities in this sector. You can find out more about our guest’s work by visiting www.fivevectors.io. If you have music you want to submit to our guest’s organization, you can e-mail it to contact@fivevectors.io.Rate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and GooglePlay. Follow Ryan @ryankair and the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit www.ryankairalla.com to find out more about Ryan's entertainment, education, and business projects.

This week, Ryan sits down with Andres Lauer, co-founder of Five Vectors, an organization that provides customized music solutions for the global gaming industry and helps game communities and e-sports tournaments reach wider audiences through music. Ryan talks to Andres about the work the Five Vectors does, the monetization models that exist for musicians in the gaming industry, and what indie artists can do to find more opportunities in this sector. You can find out more about our guest’s work by visiting <a href="http://www.fivevectors.io" rel="nofollow" target="_blank">www.fivevectors.io</a>. If you have music you want to submit to our guest’s organization, you can e-mail it to contact@fivevectors.io. Rate/review/subscribe to the Break the Business Podcast on iTunes, SoundCloud, Stitcher, and GooglePlay. Follow Ryan @ryankair and the Break the Business Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show. Visit <a href="http://www.ryankairalla.com" rel="nofollow" target="_blank">www.ryankairalla.com</a> to find out more about Ryan's entertainment, education, and business projects.

BTB Ep 208: Opportunities for indie artists in the gaming industry with Andres Lauer of Five Vectors