Scott Addington's guest appearances

Scott Addington

Punk CX with Adrian Swinscoe

Market Mentors 

OwlTail

Today’s interview is with Scott Addington, VP of EMEA Marketing for SugarCRM. Scott joins me today to talk about letting the platform do the work, the continued misalignment of sales and marketing teams, what it is costing them, what they should do about it and how technology can help. This interview follows on from my recent interview – The end of the customer experience is so important but is often looked – Interview with Joe Macleod #Endineering – and is number 410 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today’s interview is with Scott Addington, VP of EMEA Marketing for <a href="https://www.sugarcrm.com/" rel="nofollow" target="_blank">SugarCRM</a>. Scott joins me today to talk about letting the platform do the work, the continued misalignment of sales and marketing teams, what it is costing them, what they should do about it and how technology can help. This interview follows on from my recent interview – <a href="https://www.adrianswinscoe.com/2021/11/the-end-of-the-customer-experience-is-so-important-but-is-often-looked-interview-with-joe-macleod-endineering/" rel="nofollow" target="_blank">The end of the customer experience is so important but is often looked – Interview with Joe Macleod #Endineering</a> – and is number 410 in the series of <a href="https://www.adrianswinscoe.com/category/interviews/" rel="nofollow" target="_blank">interviews</a> with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Only 2% of marketers say they experience perfect alignment with sales - Interview with Scott Addington of SugarCRM

Join me as I interview Scott Addington, Enterprise Marketing Director at Sage, an author of 14 published books, a family man and a successful senior marketing leader. How does he do it? Find out, as Scott tells all. He also does a deep dive into field marketing and how he successfully works with sales teams. It's packed full of gems... 

Join me as I interview Scott Addington, Enterprise Marketing Director at Sage, an author of 14 published books, a family man and a successful senior marketing leader. How does he do it? Find out, as Scott tells all. He also does a deep dive into field marketing and how he successfully works with sales teams. It's packed full of gems...