Keyana Corliss's guest appearances

Keyana Corliss

Integrate & Ignite | Marketing Insights to Inspire

Ryan Green

Karen Briscoe

Hillary Clinton

Rick Wright

Drew McLellan

Bedros Keuilian

Tom Schwab

Scott Baker

Julie Broad

Jeff Coyle

Ari Meisel

Sarah Brown

Doug Parker

Lisa Morris

Sarah Jones

OwlTail

Databricks

Celebrate Integrate &amp; Ignite’s 400th episode by listening in to this encore appearance by guest Keyana Corliss of Databricks. Host Lori Jones and Keyana discuss taking a holistic approach to integrating earned, paid, shared, and owned strategies; why storytelling matters more than ever; and why the best companies are the ones that give the PR team a seat at the table.

Episode 400: Earned Media, Corporate Narratives, and Executive Messaging with Keyana Corliss of Databricks

“PR is about finding the intersection between what (the journalist) is trying to do, and what you’re trying to accomplish.”   Keyana Corliss is director of global public relations team at Tableau Software, a leading visual analytics company. In her position, she develops messaging, outreach strategy, branding, and positioning for all external communications around company news, product launches, customer conferences, and corporate development activities like earnings and mergers and acquisitions. She helped the company went it went public in 2013, and has secured coverage in such top-tier publications as Forbes, Fortune, Fast Company, Wired, the New York Times, and the Wall Street Journal.      Listen And Learn:  Tips on the right ways to pitch. The importance of honoring the separation of church and state when it comes to reporters. Why PR is not just a pitch factory. It’s a partnership. How powerful content and PR converge. Why not all PR is landing a great article. Sometimes you don’t want to be in the news. How PR can create “spikes and unicorns” in your sales traffic and inquiries.    TO LEARN MORE ABOUT TABLEAU SOFTWARE GROUP, CLICK HERE. TO FIND KEYANA CORLISS ON LINKEDIN, CLICK HERE.

“PR is about finding the intersection between what (the journalist) is trying to do, and what you’re trying to accomplish.” Keyana Corliss is director of global public relations team at Tableau Software, a leading visual analytics company. In her position, she develops messaging, outreach strategy, branding, and positioning for all external communications around company news, product launches, customer conferences, and corporate development activities like earnings and mergers and acquisitions. She helped the company went it went public in 2013, and has secured coverage in such top-tier publications as Forbes, Fortune, Fast Company, Wired, the New York Times, and the Wall Street Journal. Listen And Learn: <ul> <li>Tips on the right ways to pitch.</li> <li>The importance of honoring the separation of church and state when it comes to reporters.</li> <li>Why PR is not just a pitch factory. It’s a partnership.</li> <li>How powerful content and PR converge.</li> <li>Why not all PR is landing a great article. Sometimes you don’t want to be in the news.</li> <li>How PR can create “spikes and unicorns” in your sales traffic and inquiries.</li> </ul> <a href="https://www.tableau.com/" rel="noopener noreferrer nofollow" target="_blank">TO LEARN MORE ABOUT TABLEAU SOFTWARE GROUP, CLICK HERE.</a> <a href="https://www.linkedin.com/in/keyanacorliss/" rel="noopener noreferrer nofollow" target="_blank">TO FIND KEYANA CORLISS ON LINKEDIN, CLICK HERE.</a>

Episode 253: PR in 2019 with Keyana Corliss of Tableau Software