Amanda Elam's guest appearances

Amanda Elam

B2B Made Simple: A B2B Marketing Podcast

2X eCommerce Podcast

Leaders of B2B - Interviews on B2B Leadership, Tech, SaaS, Revenue, Sales, Marketing and Growth

Chris Walker

Mike Flynn

Stephen King

Andres Rodriguez

Brian Burke

Andy Storch

William Brown

Matt Phillips

Bobby Walker

Ed Breault

Beth Azor

Jeremy Miller

Adam Lambert

Tony Grebmeier

Vinnie Fisher

OwlTail

On today’s episode, Kunle is joined by Amanda Elam, CMO of Bloomreach, a cloud commerce experience platform offering personalized customer experience. Working at B2B SaaS companies for over fifteen years, Amanda Elam had accumulated experience in different aspects of marketing which hurled her into being Exponea’s CMO. However, when Bloomreach acquired Exponea, there was no opportunity for a CMO at the time. She had to be mentored by Bloomreach’s CEO, Raj De Datta. Working with around 850 global brands, Bloomreach, and with Amanda as its CMO, offers best-in-class marketing for its clients and uses zero-party data to create an incredible shopping experience that is tailored to each customer’s product search behavior. Amanda shares her insights and tips on how personalized marketing could offer value to each customer, even for big brands and companies. This episode is insightful as you’d hear Kunle and Amanda discuss the importance of product search in identifying customer behaviors to create market segmentations and how automated marketing can be personal for each customer. ----------- SPONSORS: This episode is brought to you by:Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It’s worth checking out – Wayflyer.com KlaviyoThis episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.   GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.  Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day &amp; makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.  Recharge  This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.  Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.  Turn transactions into relationships and experience seamless subscription commerce with Recharge.  Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Amanda Elam, CMO of Bloomreach, a cloud commerce experience platform offering personalized customer experience. Working at B2B SaaS companies for over fifteen years, Amanda Elam had accumulated experience in different aspects of marketing which hurled her into being Exponea’s CMO. However, when Bloomreach acquired Exponea, there was no opportunity for a CMO at the time. She had to be mentored by Bloomreach’s CEO, Raj De Datta. Working with around 850 global brands, Bloomreach, and with Amanda as its CMO, offers best-in-class marketing for its clients and uses zero-party data to create an incredible shopping experience that is tailored to each customer’s product search behavior. Amanda shares her insights and tips on how personalized marketing could offer value to each customer, even for big brands and companies. This episode is insightful as you’d hear Kunle and Amanda discuss the importance of product search in identifying customer behaviors to create market segmentations and how automated marketing can be personal for each customer. ----------- SPONSORS: This episode is brought to you by: Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It’s worth checking out – <a href="http://wayflyer.com/" rel="nofollow" target="_blank">Wayflyer.com</a> Klaviyo This episode is brought to you by <a href="https://www.klaviyo.com/" rel="nofollow" target="_blank">Klaviyo</a> – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on <a href="https://klaviyo.com/2x" rel="nofollow" target="_blank">klaviyo.com/2x</a>. Gorgias This episode is brought to you by <a href="https://www.gorgias.com/" rel="nofollow" target="_blank">Gorgias</a>, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day &amp; makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to <a href="https://www.gorgias.com/" rel="nofollow" target="_blank">Gorgias.com</a> and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by <a href="https://rechargepayments.com/" rel="nofollow" target="_blank">Recharge</a>, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on <a href="https://rechargepayments.com/2x" rel="nofollow" target="_blank">rechargepayments.com/2x</a>.

S07 EP31: Unifying Customer and Product Data to Provide Valuable and Personalized Experiences w/ Amanda Elam

Bloomreach

On today’s show, Amanda Elam, Chief Marketing Officer at Bloomreach, shares valuable insights into digital marketing leadership. Amanda is a seasoned marketer and supports ecommerce customers.Amanda’s customers come from companies looking to move into ecommerce. The pandemic has forced businesses to adapt in order to survive. Amanda advises that businesses new to ecommerce should look at their data strategy before choosing their tech stack. She suggests that picking only relevant tools that are easy to implement will save a lot of time and money.Amanda explains how marketing has changed over the decades. It used to be about people recognizing your brand. But as we moved into the digital era it evolved to become more about data gathering and automation. Today, digital marketing is much more targeted to provide valuable content to customers. Amanda also shares how the CMO role has changed over the years. This is especially evident where technology is concerned. The CMO role that she oversees dabbles in product development and customer conversations. They also work with sales and are skillful in data analytics. It’s an integrated role that can no longer work in a silo.Marketing leaders and C-suite executives in the B2B and SaaS space will find Amanda’s input both valuable and inspirational. She provides new perspectives that can improve your company’s marketing game tenfold.LinkedIn - https://www.linkedin.com/in/aelam/Website - https://www.bloomreach.com/en This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships &amp; grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

On today’s show, <a href="https://www.linkedin.com/in/aelam" rel="nofollow" target="_blank">Amanda Elam</a>, Chief Marketing Officer at <a href="https://www.bloomreach.com/en" rel="nofollow" target="_blank">Bloomreach</a>, shares valuable insights into digital marketing leadership. Amanda is a seasoned marketer and supports ecommerce customers.Amanda’s customers come from companies looking to move into ecommerce. The pandemic has forced businesses to adapt in order to survive. Amanda advises that businesses new to ecommerce should look at their data strategy before choosing their tech stack. She suggests that picking only relevant tools that are easy to implement will save a lot of time and money.Amanda explains how marketing has changed over the decades. It used to be about people recognizing your brand. But as we moved into the digital era it evolved to become more about data gathering and automation. Today, digital marketing is much more targeted to provide valuable content to customers. Amanda also shares how the CMO role has changed over the years. This is especially evident where technology is concerned. The CMO role that she oversees dabbles in product development and customer conversations. They also work with sales and are skillful in data analytics. It’s an integrated role that can no longer work in a silo.Marketing leaders and C-suite executives in the B2B and SaaS space will find Amanda’s input both valuable and inspirational. She provides new perspectives that can improve your company’s marketing game tenfold.<ul><li>LinkedIn - <a href="https://www.linkedin.com/in/aelam/" rel="nofollow" target="_blank">https://www.linkedin.com/in/aelam/</a></li><li>Website - <a href="https://www.bloomreach.com/en" rel="nofollow" target="_blank">https://www.bloomreach.com/en</a></li></ul> This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships &amp; grow your business. You show up and have conversations, we handle everything else. Learn more at <a href="https://contentallies.com/" rel="nofollow" target="_blank">ContentAllies.com</a>

Digital Marketing Leadership and Providing Value to Customers with Amanda Elam of Bloomreach

Amanda Elam, the SVP of Global Marketing at Bloomreach joins the podcast. We talk about what a successful brand looks like to her, how the measurements for B2B marketing have evolved, how to create a strong team behind you and much more.

<a href="https://www.linkedin.com/in/aelam/" rel="nofollow" target="_blank">Amanda Elam</a>, the SVP of Global Marketing at <a href="//www.bloomreach.com" rel="nofollow" target="_blank">Bloomreach</a> joins the podcast. We talk about what a successful brand looks like to her, how the measurements for B2B marketing have evolved, how to create a strong team behind you and much more.

148: Staying Ahead of the Game with Your Brand w/ Amanda Elam