Christina Mautz's guest appearances

Christina Mautz

B2B Growth

Marketing Trends

SaaS Half Full

Modern Startup Marketing

Ed Breault

Daniel Rodriguez

Andy Mackensen

Randy Frisch

Joe Chernov

Jon Miller

Emily Kramer

KATIE BULLARD

Latane Conant

Jon Ferrara

Jennifer Johnson

Adam Goyette

Stu Heinecke

Eric Quanstrom

Melissa Sargeant

OwlTail

In this episode we talk to Christina Mautz, Chief Marketing Officer at Moz. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe &amp; search past episodes here. You can also find us on Apple Podcasts or Spotify.

In this episode we talk to <a href="https://www.linkedin.com/in/christinamautz/" rel="nofollow noopener noreferrer" target="_blank">Christina Mautz</a>, Chief Marketing Officer at <a href="https://moz.com/" rel="nofollow noopener noreferrer" target="_blank">Moz</a>. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe &amp; search past episodes <a href="http://bit.ly/b2bgrowthshow" rel="nofollow noopener noreferrer" target="_blank">here</a>. You can also find us on <a href="http://bit.ly/b2bgrowthshowapple" rel="nofollow noopener noreferrer" target="_blank">Apple Podcasts</a> or <a href="http://bit.ly/b2bgrowthshowspotify" rel="nofollow noopener noreferrer" target="_blank">Spotify</a>.

1353: Marketing Responsibly & How It Leads to Revenue w/ Christina Mautz

Moz CMO

We may not realize it, but we search for everything. From everything we ask Siri, to each time we look up that quickest route home, it’s all considered a search. This has been going on for years now, but it’s not occurring the same way as it did in the past. SEO is now more in the picture than ever, and it’s a powerful field. On this episode of Marketing Trends, Moz CMO and head of sales, Christina Mautz, discusses everything SEO, and why an investment in SEO is an investment in the future.3 TakeawaysNew Reality: The future of SEO is about being present and being accessible where your customers need you. Search is no longer an arbitrary function that’s experienced in one area.One Team, One Goal: Sales and Marketing no longer act independently as one another. Marketing drives sales and sales drives marketing, so you can’t just be experienced in one field.No Pain No Gain:: To understand the customer and their journey, you have to have a deep understanding of that customer and their pain points.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

We may not realize it, but we search for everything. From everything we ask Siri, to each time we look up that quickest route home, it’s all considered a search. This has been going on for years now, but it’s not occurring the same way as it did in the past. SEO is now more in the picture than ever, and it’s a powerful field. On this episode of Marketing Trends, <a href="https://moz.com/" rel="nofollow" target="_blank">Moz</a> CMO and head of sales, <a href="https://www.linkedin.com/in/christinamautz" rel="nofollow" target="_blank">Christina Mautz</a>, discusses everything SEO, and why an investment in SEO is an investment in the future.3 Takeaways<ul><li>New Reality: The future of SEO is about being present and being accessible where your customers need you. Search is no longer an arbitrary function that’s experienced in one area.</li><li>One Team, One Goal: Sales and Marketing no longer act independently as one another. Marketing drives sales and sales drives marketing, so you can’t just be experienced in one field.</li><li>No Pain No Gain:: To understand the customer and their journey, you have to have a deep understanding of that customer and their pain points.</li></ul>---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at <a href="https://sforce.co/3BJeew7" rel="nofollow" target="_blank">salesforce.com/marketing</a>. To learn more or subscribe to our weekly newsletter, visit <a href="https://marketingtrends.com/" rel="nofollow" target="_blank">MarketingTrends.com</a>.

The Power of Search with Moz CMO, Christina Mautz

In this episode of SaaS Half Full, we talk with Christina Mautz, CMO and interim CRO of Moz, an SEO and local search platform. SaaS marketing professionals have more resources available to them than ever before. But in the pursuit of more leads at a faster pace, how far is too far? What does responsible marketing look like in this day and age? And how can marketers win over executives and customers with personalization rather than volume? Listen as Christina shares how targeted, personalized marketing is better for brands and customers and how marketers can win the fight against volume marketing, even in the digital-only world COVID-19 has created. Connect with Christina: https://www.linkedin.com/in/christinamautz/  Learn more about Mox: https://moz.com/  Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/  Learn more about BLASTmedia: https://www.blastmedia.com/

In this episode of SaaS Half Full, we talk with <a href="https://www.linkedin.com/in/christinamautz/" rel="nofollow" target="_blank">Christina Mautz</a>, CMO and interim CRO of <a href="https://moz.com/" rel="nofollow" target="_blank">Moz</a>, an SEO and local search platform. SaaS marketing professionals have more resources available to them than ever before. But in the pursuit of more leads at a faster pace, how far is too far? What does responsible marketing look like in this day and age? And how can marketers win over executives and customers with personalization rather than volume? Listen as Christina shares how targeted, personalized marketing is better for brands and customers and how marketers can win the fight against volume marketing, even in the digital-only world COVID-19 has created. Connect with Christina: <a href="https://www.linkedin.com/in/christinamautz/" rel="nofollow" target="_blank">https://www.linkedin.com/in/christinamautz/</a> Learn more about Mox: <a href="https://moz.com/" rel="nofollow" target="_blank">https://moz.com/</a> Connect with Lindsey: <a href="https://www.linkedin.com/in/lindseygroepper/" rel="nofollow" target="_blank">https://www.linkedin.com/in/lindseygroepper/</a> Learn more about BLASTmedia: <a href="https://www.blastmedia.com/" rel="nofollow" target="_blank">https://www.blastmedia.com/</a>

The Dangers of “Volume Marketing” with Moz’s Christina Mautz