Ari Goldsmith's guest appearances

Ari Goldsmith

The Appropriate Omnivore with Aaron Zober

Victorization with Dr. Karen Bartuch

OwlTail

The leading natural product distribution group KeHE just held its annual Holiday Show. The Appropriate Omnivore podcast host Aaron Zober brings on Ari Goldsmith, vice president of marketing &amp; digital media at KeHE Distributors, to give a recap of the Show and other development news about the company. Ari lists the major trends seen with the various brands at the Show and mentions some of the new products showcased. Ari also talks about the OnTrend winners and the new International Pavilion. Ari then delves into other projects KeHE is involved with, including the company's exclusive supplier programs, its commitment to sustainability, KeHE's exclusive partnership with the Rodale Institute, and Smart Shelf Tags. Plus Ari and Aaron discuss where regenerative and organic agriculture are headed.

Episode 140: 2023 KeHE Holiday Show Recap with Ari Goldsmith

Ari Goldsmith (https://www.linkedin.com/in/arigoldsmith/) has been Vice President of Marketing at KeHE since 2015. Working with internal and external stakeholders, she is an innovation igniter, a strategic partner and the lead champion of KeHE’s Goodness Follows brand platform, having revitalized the KeHE brand from the former family crest to the categorically-relevant globe. Ari is a founder of the CARETrade® initiative, Co-Chair of the Myra Rubenstein Weis Leadership Board, and serves on the Board of Directors for the Ark Chicago, which aligns with KeHE’s mission; “We Serve to Make Lives Better®”. Prior to joining KeHE, Ari served as the Senior Director of Marketing for Saks Fifth Avenue. She received her bachelor’s degree in Advertising &amp; Marketing from the University of Illinois at Urbana-Champaign in 2001.  1:19 Ari explains what she does as VP of Marketing at KeHE 3:19 Hot food market trends  21:50 Biggest learnings from her journey   25:58 Fav books on leadership  32:36 Bad leadership   34:54 The importance of mentorship   36:25 The importance of philanthropy   39:58 Work-life balance   42:08 Karen reads bonehead biz quotes by men   49:53 What’s next for Ari?

Ari Goldsmith (<a href="https://www.linkedin.com/in/arigoldsmith" rel="nofollow" target="_blank">https://www.linkedin.com/in/arigoldsmith</a>/) has been Vice President of Marketing at KeHE since 2015. Working with internal and external stakeholders, she is an innovation igniter, a strategic partner and the lead champion of KeHE’s Goodness Follows brand platform, having revitalized the KeHE brand from the former family crest to the categorically-relevant globe. Ari is a founder of the CARETrade® initiative, Co-Chair of the Myra Rubenstein Weis Leadership Board, and serves on the Board of Directors for the Ark Chicago, which aligns with KeHE’s mission; “We Serve to Make Lives Better®”. Prior to joining KeHE, Ari served as the Senior Director of Marketing for Saks Fifth Avenue. She received her bachelor’s degree in Advertising &amp; Marketing from the University of Illinois at Urbana-Champaign in 2001.  1:19 Ari explains what she does as VP of Marketing at KeHE 3:19 Hot food market trends  21:50 Biggest learnings from her journey   25:58 Fav books on leadership  32:36 Bad leadership   34:54 The importance of mentorship   36:25 The importance of philanthropy   39:58 Work-life balance   42:08 Karen reads bonehead biz quotes by men   49:53 What’s next for Ari?