Aparna Bharadwaj's guest appearances

Aparna Bharadwaj

TED Business

TED Talks Daily (SD video)

TED Talks Daily (HD video)

TED Talks Daily

Customer Insight Leader podcast

OwlTail

Global consumer strategist Aparna Bharadwaj shares a fascinating glimpse at under-the-radar affinities that transcend cultures and borders -- from the way people snack in China and Saudi Arabia to how people shop for clothes in the US and Russia. "There are patterns where you least expect them," she says -- and paying attention to them just might bring the world a little bit closer. After the talk, Modupe expands on how data can connect people and help us better understand each other’s needs.

Global consumer strategist Aparna Bharadwaj shares a fascinating glimpse at under-the-radar affinities that transcend cultures and borders -- from the way people snack in China and Saudi Arabia to how people shop for clothes in the US and Russia. "There are patterns where you least expect them," she says -- and paying attention to them just might bring the world a little bit closer. After the talk, Modupe expands on how data can connect people and help us better understand each other’s needs.

Hidden connections that transcend borders and defy stereotypes | Aparna Bharadwaj

Global consumer strategist Aparna Bharadwaj shares a fascinating glimpse at under-the-radar affinities that transcend cultures and borders -- from the way people snack in China and Saudi Arabia to how people shop for clothes in the US and Russia. "There are patterns where you least expect them," she says -- and paying attention to them just might bring the world a little bit closer.

In episode 56, I'm in conversation with Aparna Bharadwaj, an MD &amp; Partner at BCG who is also their Global Leader of the Centre for Customer Insight. During her interview, you will have the opportunity to hear why she is passionate about customer insight &amp; the difference it can make in businesses. Prior to her very successful career in BCG, Aparna learnt her marketing trade at Coca Cola &amp; has an MBA from Harvard Uni. So, she has a great commercial grounding for her perspective on customer insight &amp; what businesses really need. Together we explore the power of focussing on empathy, simplification &amp; impact. Aparna brings to life how this helps researchers &amp; analysts deliver insights that actually drive sustainable changes. We also follow up on Aparna's highly praised talk for International Women's Day by exploring the benefits of diversity &amp; more global awareness for both customer insight leaders and analysts. Aparna is my second guest from Singapore (following Avis Easteal in episode 43). During our conversation, she really brings to life how greater cultural awareness &amp; empathy for people can improve the quality of the insights produced. Enjoy!

In episode 56, I'm in conversation with <a href="https://www.linkedin.com/in/aparna-bharadwaj-3785aa14/" rel="nofollow" target="_blank">Aparna Bharadwaj</a>, an MD &amp; Partner at BCG who is also their Global Leader of the Centre for Customer Insight. During her interview, you will have the opportunity to hear why she is passionate about customer insight &amp; the difference it can make in businesses. Prior to her very successful career in BCG, Aparna learnt her marketing trade at Coca Cola &amp; has an MBA from Harvard Uni. So, she has a great commercial grounding for her perspective on customer insight &amp; what businesses really need. Together we explore the power of focussing on empathy, simplification &amp; impact. Aparna brings to life how this helps researchers &amp; analysts deliver insights that actually drive sustainable changes. We also follow up on Aparna's highly praised talk for International Women's Day by exploring the benefits of diversity &amp; more global awareness for both customer insight leaders and analysts. Aparna is my second guest from Singapore (following Avis Easteal in episode 43). During our conversation, she really brings to life how greater cultural awareness &amp; empathy for people can improve the quality of the insights produced. Enjoy!