Raj Pudipeddi's guest appearances

Raj Pudipeddi

Marketing Today with Alan Hart

Authentic Influence

Campaign Chemistry

Chris Davis

Jason Harris

Michael Kushner

Anthony Marino

Brian Kenny

Randy Goldberg

Brian Smith

Bob Garfield

Daniella Yacobovsky

Roshini Raj

Henrik Werdelin

Jed Berger

Luke Droulez

Heidi Zak

Alexa Buckley

OwlTail

Raj Pudipeddi currently serves as the Chief Product and Marketing Officer for Align Technology, makers of Invisalign, and its Managing Director for the Asia Pacific region. Through his dual roles, Raj has global responsibility for product, marketing, strategy, and clinical teams, as well as for the market development and commercial execution of all Align Technology products and services in the Asia Pacific region. Raj is an engineer by training who spent nearly 22 years at Procter &amp; Gamble after he received his MBA. Today, he considers himself an "accidental marketer" who gets his joy out of serving the business and believes that ordinary people can deliver extraordinary outcomes when they are empowered to do so.In this episode, Alan and Raj discuss the first steps he took when he arrived at Align Technology and how he has transformed the organization to deliver on the brand purpose. Align Technology encompasses several brands (Align Technology, Invisalign, Itero, and Exocad) that combine to provide end-to-end service, from generating interest to helping doctors model and use their products. They operate in a two-sided market by serving consumers and doctors, but a common purpose of "transforming smiles and changing lives" brings the two together. Align Technology is creating a whole new market and modernizing a discipline that has been stationary for hundreds of years. By ensuring the seamless integration of their products, Align Technology is able to increase throughput, drive demand in the general population, and match it in the doctor's office.In this episode, you'll learn:How seamless integrations are increasing throughput and driving demandHow Align is creating a new market and modernizing a stationary disciplineWhere Raj learned his leadership styleKey Highlights: [01:50] Poker pro[02:45] From engineering to CMO[04:50] What brought Raj to Align?[06:30] The huge market opportunity[08:00] Wire-crossed lovers [09:15] The complexity of the system[11:40] Where did Raj start when he got to Align?[13:40] How does purpose make a difference?[11:25] The power of a smile[20:40] Lessons learned [23:30] How Align is keeping the brand authentic[25:00] The transformation needed to bring the vision to life[26:45] Consumer marketing vs. doctor marketing[29:45] Being a market maker[31:45] Personalization and seamless integration to create demand[33:00] Modernizing a stationary discipline[34:50] Measuring the effectiveness of marketing[37:50] Learning to make people feel respected and valued[41:05] Stop and smell the roses.[42:55] AI doesn’t preclude thinking.[44:30] Brands to watch[46:15] The pace of innovation is increasing.Thank you to our sponsor:PartnerHero: to waive set-up fees, go to https://www.partnerhero.com/marketingtoday and mention “Marketing Today” during onboarding! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.  Hosted on Acast. See acast.com/privacy for more information.

Raj Pudipeddi currently serves as the Chief Product and Marketing Officer for Align Technology, makers of Invisalign, and its Managing Director for the Asia Pacific region. Through his dual roles, Raj has global responsibility for product, marketing, strategy, and clinical teams, as well as for the market development and commercial execution of all Align Technology products and services in the Asia Pacific region. Raj is an engineer by training who spent nearly 22 years at Procter &amp; Gamble after he received his MBA. Today, he considers himself an "accidental marketer" who gets his joy out of serving the business and believes that ordinary people can deliver extraordinary outcomes when they are empowered to do so.In this episode, Alan and Raj discuss the first steps he took when he arrived at Align Technology and how he has transformed the organization to deliver on the brand purpose. Align Technology encompasses several brands (Align Technology, Invisalign, Itero, and Exocad) that combine to provide end-to-end service, from generating interest to helping doctors model and use their products. They operate in a two-sided market by serving consumers and doctors, but a common purpose of "transforming smiles and changing lives" brings the two together. Align Technology is creating a whole new market and modernizing a discipline that has been stationary for hundreds of years. By ensuring the seamless integration of their products, Align Technology is able to increase throughput, drive demand in the general population, and match it in the doctor's office.In this episode, you'll learn:<ul><li>How seamless integrations are increasing throughput and driving demand</li><li>How Align is creating a new market and modernizing a stationary discipline</li><li>Where Raj learned his leadership style</li></ul> Key Highlights: <ul><li>[01:50] Poker pro</li><li>[02:45] From engineering to CMO</li><li>[04:50] What brought Raj to Align?</li><li>[06:30] The huge market opportunity</li><li>[08:00] Wire-crossed lovers </li><li>[09:15] The complexity of the system</li><li>[11:40] Where did Raj start when he got to Align?</li><li>[13:40] How does purpose make a difference?</li><li>[11:25] The power of a smile</li><li>[20:40] Lessons learned </li><li>[23:30] How Align is keeping the brand authentic</li><li>[25:00] The transformation needed to bring the vision to life</li><li>[26:45] Consumer marketing vs. doctor marketing</li><li>[29:45] Being a market maker</li><li>[31:45] Personalization and seamless integration to create demand</li><li>[33:00] Modernizing a stationary discipline</li><li>[34:50] Measuring the effectiveness of marketing</li><li>[37:50] Learning to make people feel respected and valued</li><li>[41:05] Stop and smell the roses.</li><li>[42:55] AI doesn’t preclude thinking.</li><li>[44:30] Brands to watch</li><li>[46:15] The pace of innovation is increasing.</li></ul> Thank you to our sponsor:PartnerHero: to waive set-up fees, go to <a href="https://www.partnerhero.com/marketingtoday" rel="noopener noreferrer nofollow" target="_blank">https://www.partnerhero.com/marketingtoday</a> and mention “Marketing Today” during onboarding! Become a member today and listen ad-free, visit <a href="https://plus.acast.com/s/marketingtoday" rel="payment nofollow" target="_blank">https://plus.acast.com/s/marketingtoday</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

375: Bringing Your Brand Purpose to Life with Raj Pudipeddi, CMO of Align Technology, makers of Invisalign

The biggest barriers to adopting teeth aligners like Invisalign is inertia among dentists and orthodontists, who default to braces as the go-to fix for crooked teeth.As chief marketing and product officer at Invisalign, it’s Raj Pudipeddi’s job to change that. Since taking on the role, he’s pushed the medtech company into the metaverse, ramped up its work with creators and developed a new brand platform around Invisalign being “drama free” to connect with teens and their parents. In this episode Pudipeddi, who also oversees the Asia-Pacific region for Invisalign, also chats about his formative years as a marketer at Procter &amp; Gamble and the importance of trusting agency relationships.What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.Follow us on twitter: @CampaignLiveUS

The biggest barriers to adopting teeth aligners like Invisalign is inertia among dentists and orthodontists, who default to braces as the go-to fix for crooked teeth.As chief marketing and product officer at <a href="https://www.invisalign.com/" rel="nofollow" target="_blank">Invisalign</a>, it’s Raj Pudipeddi’s job to change that. Since taking on the role, he’s pushed the medtech company into the metaverse, ramped up its work with creators and developed a new brand platform around Invisalign being “drama free” to connect with teens and their parents. In this episode Pudipeddi, who also oversees the Asia-Pacific region for Invisalign, also chats about his formative years as a marketer at Procter &amp; Gamble and the importance of trusting agency relationships.<a href="https://shop.haymarket.com/camus/webcast22/" rel="nofollow" target="_blank">What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.</a>Follow us on twitter: <a href="https://twitter.com/CampaignLiveUS?s=20&amp;t=OAqf5FhUYOySllCJtbPCJg" rel="nofollow" target="_blank">@CampaignLiveUS</a>

Campaign Chemistry: Invisalign CMO Raj Pudipeddi

On today's episode, Adam Conner is joined by Raj Pudipeddi. Raj is the Chief Product, Innovation &amp; and Marketing Officer for Align Technology, the makers of Invisalign. In this episode, Raj talks about Align's ever-smiling patients and the lives the brand vastly improves -- while sharing stories along the way. Today, you'll learn:   Raj's truly global journey across industries and roles on the way to Align   The breadth of Raj's role, and all that it encompasses; how it has contributed to Align's speed of transformation   The standout "authentic communications" that come to Raj's mind when considering his tenure so far; how Align personalizes relationships and storytelling globally   The importance of purpose to Raj and Align; the company's response to COVID   As always, advice on how to be a more authentic marketer   Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by Raj Pudipeddi. Raj is the Chief Product, Innovation &amp; and Marketing Officer for Align Technology, the makers of Invisalign. In this episode, Raj talks about Align's ever-smiling patients and the lives the brand vastly improves -- while sharing stories along the way. Today, you'll learn: <ul> <li> Raj's truly global journey across industries and roles on the way to Align </li> <li> The breadth of Raj's role, and all that it encompasses; how it has contributed to Align's speed of transformation </li> <li> The standout "authentic communications" that come to Raj's mind when considering his tenure so far; how Align personalizes relationships and storytelling globally </li> <li> The importance of purpose to Raj and Align; the company's response to COVID </li> <li> As always, advice on how to be a more authentic marketer </li> </ul> Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear. Be sure to follow our LinkedIn page to catch all of our content there: <a href="https://www.linkedin.com/showcase/authentic-influence-podcast/" rel="nofollow" target="_blank">https://www.linkedin.com/showcase/authentic-influence-podcast/</a>. Reach out to Adam Conner on LinkedIn at <a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow" target="_blank">https://www.linkedin.com/in/adamjconner/</a> or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at <a href="https://www.podcast.vivoom.co/" rel="nofollow" target="_blank">https://www.podcast.vivoom.co/</a>. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank">(CC BY-SA 4.0)</a>

Transforming Smiles and Changing Lives: Align Technology Chief Product, Innovation and Marketing Officer Raj Pudipeddi