Shae Henrie's guest appearances

Shae Henrie

Growth with Matt Bilotti

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Hana Abaza

Chris Yeh

Jon Miller

Bill King

Morgan Brown

Mark Kilens

Wes Bush

Guillaume Cabane

Joe Wilkinson

Hila Qu

Sarah Stockdale

Julie Zhou

Emily Lonetto

Amanda Yee

Eli Schwartz

OwlTail

Content marketers often tend to think of themselves as creators. Creative types of who good with words, good with images and video and audio, and take pride in keeping content and social channels filled with well written, well designed, and well produced stuff.  But too often, content marketing, as we commonly think of it, happens in isolation from the larger scope of product marketing, paid advertising, and from the data all of those marketing efforts generate.  Ideally, all marketing functions are working in tandem, sharing data and information to raise the impact and ROI of marketing as a whole. In this episode, Shae Henrie, content marketing manager at AdRoll, talks about how she approaches content marketing from a holistic perspective by working closely with other AdRoll marketing teams to learn as much as she can about the company's audience. If you see value in working more closely with other marketers and other functions at your company, this episode is full of useful tips! The B2B Content Show is brought to you by Connversa, providing Expert Interviewing as a Service to showcase your expertise and thought leadership to help to stand out from the crowd!

Content marketers often tend to think of themselves as creators. Creative types of who good with words, good with images and video and audio, and take pride in keeping content and social channels filled with well written, well designed, and well produced stuff. But too often, content marketing, as we commonly think of it, happens in isolation from the larger scope of product marketing, paid advertising, and from the data all of those marketing efforts generate. Ideally, all marketing functions are working in tandem, sharing data and information to raise the impact and ROI of marketing as a whole. In this episode, <a href="https://www.linkedin.com/in/shae-henrie-4bb661100/" rel="noopener noreferer nofollow" target="_blank">Shae Henrie</a>, content marketing manager at <a href="https://adroll.com/" rel="noopener noreferer nofollow" target="_blank">AdRoll</a>, talks about how she approaches content marketing from a holistic perspective by working closely with other AdRoll marketing teams to learn as much as she can about the company's audience. If you see value in working more closely with other marketers and other functions at your company, this episode is full of useful tips! The B2B Content Show is brought to you by Connversa, providing Expert Interviewing as a Service to showcase your expertise and thought leadership to help to stand out from the crowd!

The value of an holistic approach to content marketing w/ Shae Henrie

The Secret to Unlocking More Growth at Your Company? Content. (w/ Julie Zhou and Shae Henrie, AdRoll)