Kristi Knowles's guest appearances

Kristi Knowles

WoMRadio

Startup to Storefront

DTC Growth Show

AMA Toronto‘s Empowered Marketer

The Irresistible Factor

Mother Raw

James Beshara

Sophia Bush

Kerri Hummingbird

Diana Nyad

Julie Berninger

Andrew Walker

Paul Smith

Arno Michaelis

Kevin Lee

Amy Miller

Stanley Robertson

Tim Brown

Sarah Lee

Joe Nicchi

OwlTail

In this episode Kristi Knowles, CEO of Mother Raw, shares how her 25-plus years in food/CPG led to spearheading a successful rebrand and expansion of founder Michelle Kopman’s beloved RawFoodz. Taking the genesis of Kopman’s mission, Knowles strategically evolved RawFoodz to Mother Raw, resulting in a rebrand that resonated with a wider range of consumers and opened up a wealth of expansion opportunities in their category. 

In this episode Kristi Knowles, CEO of Mother Raw, shares how her 25-plus years in food/CPG led to spearheading a successful rebrand and expansion of founder Michelle Kopman’s beloved RawFoodz. Taking the genesis of Kopman’s mission, Knowles strategically evolved RawFoodz to Mother Raw, resulting in a rebrand that resonated with a wider range of consumers and opened up a wealth of expansion opportunities in their category.

Kristi Knowles on transforming RawFoodz to Mother Raw

Kristi Knowles is the CEO of Mother Raw, a brand of delicious, organic, plant-based products on a mission to encourage everyone, everywhere to eat more plants! Mother Raw refreshes the dressing and marinade, dip and condiment categories with clean, natural, allergen friendly and refrigerated offerings. With more than 25 years of experience as a senior executive with S&amp;P 500 companies, Kristi is known for building brands by defining and executing insightful business strategies that drive business success.Join us on the Mompreneur Model on September 17th at 1pmET/10amPT and then in archive. Connect with Kristi on MotherRaw.com and @MotherRaw on Facebook and Instagram.Connect with #WordofMom on Facebook, Instagram and Twitter. Email us at info.wordofmomradio@gmail.com.Thanks to our sponsors Safety Bags, StadiumBags.com, NoSuchThingasaBully.com and SmithSistersBluegrass.com for our theme song, She is You.#WordofMomRadio ~ Sharing the wisdom of women in business and in life.

Kristi Knowles is the CEO of Mother Raw, a brand of delicious, organic, plant-based products on a mission to encourage everyone, everywhere to eat more plants! Mother Raw refreshes the dressing and marinade, dip and condiment categories with clean, natural, allergen friendly and refrigerated offerings. With more than 25 years of experience as a senior executive with S&amp;P 500 companies, Kristi is known for building brands by defining and executing insightful business strategies that drive business success. Join us on the Mompreneur Model on September 17th at 1pmET/10amPT and then in archive. Connect with Kristi on <a href="http://MotherRaw.com" rel="nofollow" target="_blank">MotherRaw.com</a> and @MotherRaw on Facebook and Instagram. Connect with #WordofMom on Facebook, Instagram and Twitter. Email us at info.wordofmomradio@gmail.com. Thanks to our sponsors Safety Bags, <a href="http://StadiumBags.com" rel="nofollow" target="_blank">StadiumBags.com</a>, <a href="http://NoSuchThingasaBully.com" rel="nofollow" target="_blank">NoSuchThingasaBully.com</a> and <a href="http://SmithSistersBluegrass.com" rel="nofollow" target="_blank">SmithSistersBluegrass.com</a> for our theme song, She is You. #WordofMomRadio ~ Sharing the wisdom of women in business and in life.

Kristi Knowles CEO of Mother Raw on The Mompreneur Model on Word of Mom Radio

Today’s guest is Kristi Knowles, CEO of the plant-based product line, Mother Raw. Kristi initially joined the company in an advisory role. The founder, Michelle Kopman, had already shaped what was then known as Michelle’s RawFoodz into a successful company with VC-backers. Kristi’s role was to help better define the company’s business strategy and take their products to the next level of appeal and availability. Then, tragedy struck. Michelle passed away at the too-young age of 45, leaving Kristi tasked with carrying out her vision. It is a task Kristi has taken to heart, as she strives to guide the company with the same care and passion as Michelle would have done. Listen in as we cover everything from why it’s been easier to raise money since the COVID-shutdown, the meaning behind giving her employees a “thank-you pay”, and why the dressing aisle at grocery stores was in need of disruption.

Today’s guest is Kristi Knowles, CEO of the plant-based product line, Mother Raw. Kristi initially joined the company in an advisory role. The founder, Michelle Kopman, had already shaped what was then known as Michelle’s RawFoodz into a successful company with VC-backers. Kristi’s role was to help better define the company’s business strategy and take their products to the next level of appeal and availability. Then, tragedy struck. Michelle passed away at the too-young age of 45, leaving Kristi tasked with carrying out her vision. It is a task Kristi has taken to heart, as she strives to guide the company with the same care and passion as Michelle would have done. Listen in as we cover everything from why it’s been easier to raise money since the COVID-shutdown, the meaning behind giving her employees a “thank-you pay”, and why the dressing aisle at grocery stores was in need of disruption.

Mother Raw - Kristi Knowles 