Chris Moloney's guest appearances

Chris Moloney

Marketing Today with Alan Hart

TMI with Kevin Ryan

Ryan Leslie

Bob Hoffman

Dave Smith

Paul Smith

Grant Johnson

Ryan Bonnici

Daryl Evans

Peter Shankman

Tom Goodwin

Cal Fussman

Steve Lucas

Drew Neisser

Mark Barden

Greg Norman

Morgan Stanley

OwlTail

Chris Moloney, Chief Marketing Officer and Head of Partnerships for TaxSlayer, joins the show today. Chris shares his wisdom from his prior roles including CMO of CAN Capital, CEO of GREMLN Social Media, and Chief Marketing Officer for Wells Fargo Advisors, Experian, and Scottrade. Chris discusses exactly what he does inside his role, how companies can better face customer issues and challenges, and his experience using influencer marketing. Chris also shares what not to do when interviewing for a role, and why the Chief Digital Officer title might be dwindling down even further in the future.   Takeaways: [2:50] Chris talks about an interview with Neiman Marcus where it may have just been a ploy to get him head-to-toe in their clothing. He didn’t get the job, but at least he looked great. [11:08] The Chief Digital Officer is a nebulous title, but they do have the decision making power on how to structure the tech stack and optimize campaigns. Chris does see the title declining in popularity and if you have a Digital CMO who works with a CIO, that may be a better model. [16:03] Just a few of the responsibilities of a Chief Digital Officer can include getting analytics in place, testing multiple websites and building out CMS. [17:01] Even if the management is looking to change the structure and grow, there may be senior leadership that is averse to doing things differently. [19:31] Chris spent the first three to six months of his job understanding the emotional play of his customers and how he may better get to know how his company is truly perceived by active users. [24:56] Just picking up the phone and talking with a customer may seem like it’s gone out of style, but it’s an easy way to get to the bottom of a situation and determine whether or not it’s really an issue. [42:06] Chris is a fan of using affiliates, but you have to make sure you can control the message and that they are representing your brand correctly. [51:42] If you put “guru” or “rockstar” on your resume or LinkedIn, be ready for some extreme rapid-fire questioning on your interview.   Quotes:  ● “You can’t be a good CMO now without being a good Chief Digital Officer.” ● “I’ve always tried to keep the business world and political world as far apart as possible.” ● “If you say you are an analytics guru, watch out.” ● “Please, no more pictures of you onstage speaking using a Britney Spears mic.” Mentioned in This Episode: Chris Moloney LinkedIn TaxSlayer John Oliver on Public Shaming  @jordanbpeterson Biz Rate Chris Moloney 

Chris Moloney, Chief Marketing Officer and Head of Partnerships for TaxSlayer, joins the show today. Chris shares his wisdom from his prior roles including CMO of CAN Capital, CEO of GREMLN Social Media, and Chief Marketing Officer for Wells Fargo Advisors, Experian, and Scottrade. Chris discusses exactly what he does inside his role, how companies can better face customer issues and challenges, and his experience using influencer marketing. Chris also shares what not to do when interviewing for a role, and why the Chief Digital Officer title might be dwindling down even further in the future. Takeaways: [2:50] Chris talks about an interview with Neiman Marcus where it may have just been a ploy to get him head-to-toe in their clothing. He didn’t get the job, but at least he looked great. [11:08] The Chief Digital Officer is a nebulous title, but they do have the decision making power on how to structure the tech stack and optimize campaigns. Chris does see the title declining in popularity and if you have a Digital CMO who works with a CIO, that may be a better model. [16:03] Just a few of the responsibilities of a Chief Digital Officer can include getting analytics in place, testing multiple websites and building out CMS. [17:01] Even if the management is looking to change the structure and grow, there may be senior leadership that is averse to doing things differently. [19:31] Chris spent the first three to six months of his job understanding the emotional play of his customers and how he may better get to know how his company is truly perceived by active users. [24:56] Just picking up the phone and talking with a customer may seem like it’s gone out of style, but it’s an easy way to get to the bottom of a situation and determine whether or not it’s really an issue. [42:06] Chris is a fan of using affiliates, but you have to make sure you can control the message and that they are representing your brand correctly. [51:42] If you put “guru” or “rockstar” on your resume or LinkedIn, be ready for some extreme rapid-fire questioning on your interview. Quotes: <ul> <li>● “You can’t be a good CMO now without being a good Chief Digital Officer.”</li> <li>● “I’ve always tried to keep the business world and political world as far apart as possible.”</li> <li>● “If you say you are an analytics guru, watch out.”</li> <li>● “Please, no more pictures of you onstage speaking using a Britney Spears mic.”</li> <li>Mentioned in This Episode:</li> <li><a href="https://www.linkedin.com/in/chrisxmoloney/" rel="nofollow" target="_blank">Chris Moloney LinkedIn</a></li> <li><a href="https://www.taxslayer.com" rel="nofollow" target="_blank">TaxSlayer</a></li> <li><a href="https://www.youtube.com/watch?v=Yq7Eh6JTKIg" rel="nofollow" target="_blank">John Oliver on Public Shaming</a></li> <li><a href="https://twitter.com/jordanbpeterson?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" rel="nofollow" target="_blank"> @jordanbpeterson</a></li> <li><a href="http://www.bizrate.com" rel="nofollow" target="_blank">Biz Rate</a></li> <li><a href="https://twitter.com/cmochris?lang=en" rel="nofollow" target="_blank">Chris Moloney</a></li> </ul>

The Real Role of a Chief Marketing Officer with Chris Moloney

In this episode of “Marketing Today,” Alan speaks with Chris Moloney, chief marketing officer at TaxSlayer. Prior to joining TaxSlayer, Moloney served as CMO at CAN Capital and CEO at Gremlin Social, and he has held key roles at brands like Wells Fargo Advisors, Scottrade, and Experian.In this wide-ranging conversation, Moloney shares, among other things, how the original Apple Macintosh computer inspired a sensibility that led to his career in marketing and how the combination of his personal and business lives make him a more effective marketer.He also talks about how challenger brands can thrive in competition with more established rivals. “If you are a challenger brand,” says Moloney, “take advantage of the fact that bigger companies sometimes move a lot slower and have more bureaucracy, and it takes them a while to make decisions. If you can be nimbler and faster, you can take advantage of market trends much more quickly.”Let Your Voice Be Heard“Marketing Today” has a new Q&amp;A feature! Ever wish you could ask a question on the show? Well, now you can. Just click this link and ask your question — it's that easy. And if we can, we'll answer it on the next podcast. We're looking forward to your questions!Highlights from this week's “Marketing Today” podcast include:Moloney talks about his background, what led him to marketing, and his career path. (1:23)Moloney reveals three lessons he's learned from his mentors. (8:03)Serving two markets well has led to transformational growth for TaxSlayer. (11:16)Advice for CMOs looking to drive growth: “You have to master the digital space first.” (11:56)Having fun in a category not known for fun: How TaxSlayer goes to market. (13:37)Moloney's perspective on creating content that works: “It's a balancing act.” (19:13)Moloney discusses how personal touchstones play an important role in his career. (22:58)Moloney on the future of marketing: “I think that marketing is going to have to evolve to really go down the path of understanding what emotions that you're evoking in people in a digital world.” (28:46)Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.  Hosted on Acast. See acast.com/privacy for more information.

In this episode of “<a href="https://www.marketingtodaypodcast.com/" rel="nofollow" target="_blank">Marketing Today</a>,” <a href="https://www.linkedin.com/in/alanhart/" rel="nofollow" target="_blank">Alan</a> speaks with <a href="https://www.linkedin.com/in/chrisxmoloney/" rel="nofollow" target="_blank">Chris Moloney</a>, chief marketing officer at TaxSlayer. Prior to joining <a href="https://www.taxslayer.com/" rel="nofollow" target="_blank">TaxSlayer</a>, Moloney served as CMO at CAN Capital and CEO at Gremlin Social, and he has held key roles at brands like Wells Fargo Advisors, Scottrade, and Experian.In this wide-ranging conversation, Moloney shares, among other things, how the original Apple Macintosh computer inspired a sensibility that led to his career in marketing and how the combination of his personal and business lives make him a more effective marketer.He also talks about how challenger brands can thrive in competition with more established rivals. “If you are a challenger brand,” says Moloney, “take advantage of the fact that bigger companies sometimes move a lot slower and have more bureaucracy, and it takes them a while to make decisions. If you can be nimbler and faster, you can take advantage of market trends much more quickly.”Let Your Voice Be Heard“Marketing Today” has a new Q&amp;A feature! Ever wish you could ask a question on the show? Well, now you can. Just click this <a href="https://www.marketingtodaypodcast.com/contact/" rel="nofollow" target="_blank">link</a> and ask your question — it's that easy. And if we can, we'll answer it on the next podcast. We're looking forward to your questions!Highlights from this week's “Marketing Today” podcast include:<ul><li>Moloney talks about his background, what led him to marketing, and his career path. (1:23)</li><li>Moloney reveals three lessons he's learned from his mentors. (8:03)</li><li>Serving two markets well has led to transformational growth for TaxSlayer. (11:16)</li><li>Advice for CMOs looking to drive growth: “You have to master the digital space first.” (11:56)</li><li>Having fun in a category not known for fun: <a href="https://youtu.be/B6svu--x0Pg" rel="nofollow" target="_blank">How TaxSlayer goes to market</a>. (13:37)</li><li>Moloney's perspective on creating content that works: “It's a balancing act.” (19:13)</li><li>Moloney discusses how personal touchstones play an important role in his career. (22:58)</li><li>Moloney on the future of marketing: “I think that marketing is going to have to evolve to really go down the path of understanding what emotions that you're evoking in people in a digital world.” (28:46)</li></ul><a href="https://www.patreon.com/marketingtoday" rel="payment nofollow" target="_blank">Support the show: https://www.patreon.com/marketingtoday</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information. Become a member today and listen ad-free, visit <a href="https://plus.acast.com/s/marketingtoday" rel="payment nofollow" target="_blank">https://plus.acast.com/s/marketingtoday</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

113: Chris Moloney of TaxSlayer blends the personal and professional to create marketing success