Joe Zawadzki's guest appearances

Joe Zawadzki

AdExchanger

Programmatic Untangled | Conversations with educators and subject matter experts in the digital marketing realm

Paleo Ad Tech

Ari Lewine

Eric Franchi

Mark Zagorski

Joanna O'Connell

Michael Katz

Michael Provenzano

Manu Mathew

Nancy Marzouk

Martin Sorrell

David Jones

Dave Morgan

David Cohen

David Moore

Henry Blodget

Jeff Green

OwlTail

Joe Zawadzki is CEO of MediaMath, ad tech pioneer and noted investor, mentor and visionary. A floppy-haired, Tesla-driving, intensely affable Harvard grad, he came to NYC in the late ’90s and joined a real estate firm as an analyst. Rapidly, his interest turned to e-commerce and personalized shopping apps using ASP. (In this episode, he reminds us that in the pre-SaaS stone age, start-ups had to buy their own servers and security systems.) Through the time of the dot-com boom and bust, he bravely founded Poindexter, a Silicon Alley firm that provided technology to agencies. Poindexter was originally focused on website personalization and optimization, and customers such as AOL and American Express asked them to deliver better prospects in the first place (aka, ad tech). Zawadzki adapted optimization to ad targeting and serving, was involved in the ideation of Right Media — his own ‘origin story’ and cautionary board-handling tale is dramatically told here — and saw Poindexter rebranded to [x+1]. In 2007, he founded MediaMath, a leading DSP, which continues to rock and roll today. He’s also a co-founder of MathCapital, an investment fund.

Joe Zawadzki is CEO of <a href="http://www.mediamath.com" rel="nofollow" target="_blank">MediaMath</a>, ad tech pioneer and noted investor, mentor and visionary. A floppy-haired, Tesla-driving, intensely affable Harvard grad, he came to NYC in the late ’90s and joined a real estate firm as an analyst. Rapidly, his interest turned to e-commerce and personalized shopping apps using ASP. (In this episode, he reminds us that in the pre-SaaS stone age, start-ups had to buy their own servers and security systems.) Through the time of the dot-com boom and bust, he bravely founded Poindexter, a <a href="https://en.wikipedia.org/wiki/Silicon_Alley" rel="nofollow" target="_blank">Silicon Alley</a> firm that provided technology to agencies. Poindexter was originally focused on website personalization and optimization, and customers such as AOL and American Express asked them to deliver better prospects in the first place (aka, ad tech). Zawadzki adapted optimization to ad targeting and serving, was involved in the ideation of Right Media — his own ‘origin story’ and cautionary board-handling tale is dramatically told here — and saw Poindexter rebranded to [x+1]. In 2007, he founded MediaMath, a leading <a href="https://www.centro.net/blog/programmatic-101-dsps-explained" rel="nofollow" target="_blank">DSP</a>, which continues to rock and roll today. He’s also a co-founder of <a href="https://www.mathcapital.ventures/" rel="nofollow" target="_blank">MathCapital</a>, an investment fund.

3. Joe Zawadzki – the original (Media)math man

MediaMath

MediaMath has completed the first phase of its SOURCE initiative, which CEO Joe Zawadzki describes in this episode as the industry’s first fully-transparent supply chain. “You can look at everyone that’s involved in the transaction. You know the price that they’re charging. You know the value they’re creating. That hasn’t existed in my 25-year career. That foundation of trust in the supply chain… you can build all sorts of wonderful things on top of it.”

MediaMath has completed the first phase of its SOURCE initiative, which CEO Joe Zawadzki describes in this episode as the industry’s first fully-transparent supply chain. “You can look at everyone that’s involved in the transaction. You know the price that they’re charging. You know the value they’re creating. That hasn’t existed in my 25-year career. That foundation of trust in the supply chain… you can build all sorts of wonderful things on top of it.”

MediaMath Goes To The SOURCE, With CEO Joe Zawadzki

Joe Zawadzki is the CEO of MediaMath, and is a respected pioneer in the online marketing industry. With his deep experience in audience targeting and optimization, ad networks and exchanges, and real-time bidding, Joe is regularly invited to speak at industry conferences, roundtables, and major events. On today’s conversation, Joe discusses where programmatic marketing is headed, how AI will affect the industry, and the rise in popularity of header bidding. Key Takeaways: 02:25 - Joe has a very diverse history and career. What projects did he like working on the most? 09:25 - Does Joe see similarities between programmatic and quantitative analytics? 14:15 - What does Joe do with all his ideas? How does he keep organized? 16:05 - What was the inspiration behind MediaMath’s TerminalOne platform? 22:55 - More and more leaders are adapting to omni-channel marketing, why is that? 28:10 - TV is a completely different beast and has historically been more challenging to innovate. 32:35 - How does Joe handle the possibility of AI into the work he’s doing? 36:55 - Despite its challenges, header bidding has grown in popularity with publishers. Why is it popular and will it continue to grow? 41:00 - Joe is uncertain whether header will last the tests of time, and isn’t 100% sure whether it can keep up with a very demanding market. Full show notes: http://nmi.mediamath.com/podcasts/

Joe Zawadzki is the CEO of MediaMath, and is a respected pioneer in the online marketing industry. With his deep experience in audience targeting and optimization, ad networks and exchanges, and real-time bidding, Joe is regularly invited to speak at industry conferences, roundtables, and major events. On today’s conversation, Joe discusses where programmatic marketing is headed, how AI will affect the industry, and the rise in popularity of header bidding. Key Takeaways: 02:25 - Joe has a very diverse history and career. What projects did he like working on the most? 09:25 - Does Joe see similarities between programmatic and quantitative analytics? 14:15 - What does Joe do with all his ideas? How does he keep organized? 16:05 - What was the inspiration behind MediaMath’s TerminalOne platform? 22:55 - More and more leaders are adapting to omni-channel marketing, why is that? 28:10 - TV is a completely different beast and has historically been more challenging to innovate. 32:35 - How does Joe handle the possibility of AI into the work he’s doing? 36:55 - Despite its challenges, header bidding has grown in popularity with publishers. Why is it popular and will it continue to grow? 41:00 - Joe is uncertain whether header will last the tests of time, and isn’t 100% sure whether it can keep up with a very demanding market. Full show notes: <a href="http://nmi.mediamath.com/podcasts/" rel="nofollow" target="_blank">http://nmi.mediamath.com/podcasts/</a>

005 Joe Zawadzki - Programmatic and Science: A Leap Forward