Francine Espinoza Petersen's guest appearances

Francine Espinoza Petersen

Responsible Leadership

Marketing

ESMT Faculty

Jan Hagen

Konstantin Korotov

Aryeh Neier

Sumitro Banerjee

Matthew Bothner

Peter Löscher

Luis Cantarell

David Sperl

Zhike Lei

Laura Guillen

Michael Diekmann

Olaf Lindner

Marijn Dekkers

Edward Snowden

OwlTail

“Brands and companies can be seen as people” – Francine Espinoza Petersen, ESMT Associate Professor, introduces her latest research on consumers’ emotions and how emotions shape consumers’ judgments and decisions. Her research has been published in leading journals, such as the Journal of Behavioral Decision Making and the Journal of Business Research.“Brands have to be authentic and true to their personality, but they also have to know how to connect emotionally to their customers to generate this loyalty.”

“Brands and companies can be seen as people” – Francine Espinoza Petersen, ESMT Associate Professor, introduces her latest research on consumers’ emotions and how emotions shape consumers’ judgments and decisions. Her research has been published in leading journals, such as the Journal of Behavioral Decision Making and the Journal of Business Research.<br><br>“Brands have to be authentic and true to their personality, but they also have to know how to connect emotionally to their customers to generate this loyalty.”

New research video: Francine Espinoza Petersen talks about consumer psychology

"Brands and companies can be seen as people" -- Francine Espinoza Petersen, ESMT Associate Professor, introduces her latest research on consumers' emotions and how emotions shape consumers' judgments and decisions. Her research has been published in leading journals, such as the Journal of Behavioral Decision Making and the Journal of Business Research."Brands have to be authentic and true to their personality, but they also have to know how to connect emotionally to their customers to generate this loyalty."

"Brands and companies can be seen as people" -- Francine Espinoza Petersen, ESMT Associate Professor, introduces her latest research on consumers' emotions and how emotions shape consumers' judgments and decisions. Her research has been published in leading journals, such as the Journal of Behavioral Decision Making and the Journal of Business Research.<br><br>"Brands have to be authentic and true to their personality, but they also have to know how to connect emotionally to their customers to generate this loyalty."