Rebecca Messina's guest appearances

Rebecca Messina

Seeking Wisdom with David Cancel

Beyond High Street

Nir Eyal

Alex Honnold

P.J. O'Rourke

Noah Kagan

Sara Blakely

Jocko Willink

Jesse Itzler

Paul English

Brad Stulberg

Patrick Campbell

Martin Eriksson

Nastia Liukin

Marc Benioff

Todd Henry

Tim Kopp

OwlTail

The world of marketing is constantly evolving, but understanding people? That will always be fundamental. Today, marketing expert Rebecca Messina joins David to share her biggest learnings from the 22 years she spent at Coca-Cola, what it was like to be Uber's first-ever CMO, and how she's applying both of those experiences to her work as a senior advisor at McKinsey. DC and Rebecca go deep on the importance of brand building and brand love, the psychology of marketing, and what it means to be a brand vs. an icon. Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts or text him to share your feedback at +1-212-380-1036.For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/

<p>The world of marketing is constantly evolving, but understanding people? That will always be fundamental. Today, marketing expert Rebecca Messina joins David to share her biggest learnings from the 22 years she spent at Coca-Cola, what it was like to be Uber's first-ever CMO, and how she's applying both of those experiences to her work as a senior advisor at McKinsey. DC and Rebecca go deep on the importance of brand building and brand love, the psychology of marketing, and what it means to be a brand vs. an icon. </p><p><br/></p><h3>Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC on Twitter @dcancel @DriftPodcasts or text him to share your feedback at +1-212-380-1036.</h3><p><br/></p><h3>For more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: <a href="https://www.drift.com/insider/learn/newsletters/dc/" rel="noopener noreferrer nofollow" target="_blank">https://www.drift.com/insider/learn/newsletters/dc/</a></h3>

#172: Brand Love with Rebecca Messina

 Rebecca Messina is a well-respected global brand marketer who has led fast-growing entrepreneurial premium brands at The Coca-Cola Company and now at Beam Suntory.  She has lived and traveled the world teaching the values of ‘brand’. Interestingly, she says the difference maker in her initial job growth at The Coca-Cola Company comes from her Spanish-speaking skills honed at Miami. Fortunately I get to spend time with her every year in Oxford at The Cradle of Marketers…because I learn from her too. Our conversation begins as we dissect this past Sunday’s Super Bowl advertising game.

<p> Rebecca Messina is a well-respected global brand marketer who has led fast-growing entrepreneurial premium brands at The Coca-Cola Company and now at Beam Suntory.  She has lived and traveled the world teaching the values of ‘brand’. Interestingly, she says the difference maker in her initial job growth at The Coca-Cola Company comes from her Spanish-speaking skills honed at Miami. Fortunately I get to spend time with her every year in Oxford at The Cradle of Marketers…because I learn from her too. Our conversation begins as we dissect this past Sunday’s Super Bowl advertising game.</p>

Rebecca Messina: SVP and Global Chief Marketing Officer at Beam Suntory