Chas Littlefield's guest appearances

Chas Littlefield

Food Marketing Nerds Restaurant and CPG Marketing Podcast

Hannah Crum

Jim Lamancusa

Marie Miller

Eric Pierce

Fred Hart

Ben Fenton

Amanda Sains

Michael Sloan

Jeremy Gregory

Lacie Mackey

Michael Silverman

Mike McDevitt

Nik Ingersoll

Brandon Rhoten

Evo Hemp

OwlTail

On the show today, we have Chas Littlefield, VP of Marketing for one of the largest spirit brands in the world: Jägermeister. As a heavy hitter in the industry, Jägermeister is recognized across the globe, in just about every country. New product launches aside, brand awareness isn’t necessarily the main challenge at Jäger’s scale. the question instead becomes “how do you influence the way consumers think or feel about a brand they already  know,” or at least think they know. In our conversation, Chas and I discuss some of Jäger's recent campaigns and innovations, all of which bring different use cases of the product to the forefront. Jäger’s marketing team has done a great job highlighting the unique strengths of their product by identifying and leaning into how consumers are actually behaving. We discuss the campaigns from insight to execution, how they’ve adapted the ideas to a changing wine and spirits landscape, and plenty of the learnings in between. It’s not everyday you get to learn from a marketing legend, discussing one of the most recognizable brands in the world. Joining us out of New York, we're excited to welcome Chas Littlefield. Recommended Reads  Your Marketing Sucks   Learn More About Jägermeister:  Jägermeister.com @jagermeister on Instagram 

On the show today, we have Chas Littlefield, VP of Marketing for one of the largest spirit brands in the world: Jägermeister. As a heavy hitter in the industry, Jägermeister is recognized across the globe, in just about every country. New product launches aside, brand awareness isn’t necessarily the main challenge at Jäger’s scale. the question instead becomes “how do you influence the way consumers think or feel about a brand they already  know,” or at least think they know. In our conversation, Chas and I discuss some of Jäger's recent campaigns and innovations, all of which bring different use cases of the product to the forefront. Jäger’s marketing team has done a great job highlighting the unique strengths of their product by identifying and leaning into how consumers are actually behaving. We discuss the campaigns from insight to execution, how they’ve adapted the ideas to a changing wine and spirits landscape, and plenty of the learnings in between. It’s not everyday you get to learn from a marketing legend, discussing one of the most recognizable brands in the world. Joining us out of New York, we're excited to welcome Chas Littlefield. Recommended Reads <a href="https://www.amazon.com/Your-Marketing-Sucks-details-inside/dp/0615823335" rel="nofollow" target="_blank"> Your Marketing Sucks</a> Learn More About Jägermeister: <ul> <li><a href="http://Jagermeister.com" rel="nofollow" target="_blank">Jägermeister.com</a></li> <li><a href="https://www.instagram.com/jagermeister/" rel="nofollow" target="_blank">@jagermeister</a> on Instagram</li> </ul>

How Actually Listening to Customers Can Uncover Huge Opportunities, with Jägermeister's Chas Littlefield