Will Armstrong's guest appearances

Will Armstrong

Game Dev Unchained

MYOB Podcast

Jason Lee

Meg Jayanth

Karla Zimonja

Edwin McRae

Matt Brown

Mel Kirk

Dan Burke

Matthew Burns

Victoria Tran

Jay Powell

Jason Rohrer

Nina Freeman

Brad Hart

James Andrews

Joe Walsh

OwlTail

Here are some highlights from this episode with Publicist Will Armstrong and host Elizabeth Upton    ▽ Why PR is easier now more than it has ever been ▽ Why reaching out to the media is not as scary as you may think ▽ How to pitch, give back, and promote ▽ What to do with every email you send out ▽ How to stand out in someone’s inbox ▽ The Art of Being Gracious   Watch MYOB Season 1 now! All Episodes available on Apple &amp; YouTube! If you enjoy it, please share it with your friends! If you would take a minute to rate and review us on Apple Podcast, we'd really appreciate it! 

Here are some highlights from this episode with Publicist Will Armstrong and host Elizabeth Upton  ▽ Why PR is easier now more than it has ever been ▽ Why reaching out to the media is not as scary as you may think ▽ How to pitch, give back, and promote ▽ What to do with every email you send out ▽ How to stand out in someone’s inbox ▽ The Art of Being Gracious Watch MYOB Season 1 now! All Episodes available on Apple &amp; YouTube! If you enjoy it, please share it with your friends! If you would take a minute to rate and review us on Apple Podcast, we'd really appreciate it!

How to Stand Out with Publicist Will Armstrong

MYOB: S1, E1: Mind Your Own Business Podcast, Episode 1 with PR &amp; Branding Expert Will Armstrong and Career Strategy Expert and Host Elizabeth Upton  Description: Join us as we discuss, why PR is so exciting and more accessible than it has ever been. Get a pulse on what producers are looking for and how to network. Learn strategies and tips for pitching - so you don’t bury the lead! Find out about the common mistakes people make. Learn important questions to ask yourself and understand why news sources are looking for YOUR story. Welcome to the show!  “We are in a town full of people waiting for creators to create!” - Will Armstrong Highlights: 3 tips to keep your energy high! Find out what writers and producers are looking for (and the common mistakes people make)! 5 things you should always do when you write an email...Hint: People skim!  What is the difference between marketing and advertising, anyway? Discover another way to look at Public Relations!    Show Notes: S1, E1:  00:00 - Intro  02.56  “What I love most about PR...” 03.45 “We don’t have to wait for a producer or somebody to say yes here’s your show” 04.12 “You have a telephone studio at the palm of your hands” TIP #1 Create your own content 05.27 “You can have an idea and not do anything about it but you actually do something about it.” 06.28 “We are in a town full of people waiting for creator’s to create!” 06.50 How Will got started 09.37 Joann Kileen - UCLA Extension instructor. 10.15 Going from assistant to account executive. 11.32 TIP #2 Don’t force things. Be open to opportunities 12.04 Giving people permission to get their own value. 15.24 “The reason why PR is so exciting right now...”  (A look inside) 16.40 “Where would you begin if you are not ready for a Publicist?” 17.10 “How do you get started? - Start reaching out introducing yourself “Ask yourself what is the story? ” “What is unique to what I am doing that you can’t get anywhere else?” Find local network with best ratings Who is hosting and producing content - Find them on social media, websites, news sources - Direct message  - Reference something that they have written or created - how it’s affected/touched you  So many people are reaching out and emailing and asking - “What can you offer? What can you give?” Who you are 2. What you are doing 3. Why it resonates with viewers 4. What you would like to get out of it - CTA - interview, event, be part of a segment 18.50 News sources are looking for stories. 20.28 “You have to be brave enough to tell your story, put it out there and not be afraid of no and not be afraid of failure.” 21.24 An example of what it looks like to “Be of service”. 21.00 What writers and producers are looking for and the mistakes people make. 25.00 Email etiquette. 26.15 A form of currency - when things go wrong.. 29.45 What would you say your job is as a publicist? 32.00 Why you should play poker with Will. 33.00 Will’s experience working a 9-5 job. 36.24 Quality of life as an employee. 38.54 Experiences from Broadway 41.18 3 Tips to keep your energy high: Job Interviews or getting a role is a two way street. You are interviewing them as much as they are interviewing you. You only have so much bandwidth, it’s got to be something you can deliver on and that I believe in. Don’t forget your value and your worth.  Be selective in your personal and professional life. 42.33 When would be a good time to work with a publicist? 44.57 The difference between Marketing and Advertising. 48.08  Another way to look at PR. 5 Tips for every email you send out - Because people skim!  1. Proofread so there are no typos. 2. Add a CTA in the very last paragraph - example: can you please confirm that you received this email and let me know your thoughts?, please like and subscribe, ask for a yelp review. 3. Don’t bury the lead - write in the first sentence why you are writing the email. 4. Make sure that it’s compelling and newsworthy (If you are doing a pitch) and at the very end that CTA drives the message home. 5. Always ask people to write you back - Keep the conversation going.   Quotes: “What can you offer? What can you give?” - Will Armstrong “You have to be brave enough to tell your story, put it out there and not be afraid of no and not be afraid of failure.” - Will Armstrong “Keep conversations going!” - Will Armstrong “Another thing I love is when things go wrong” “I love it, love it, love it when things go wrong” - Be gracious - Will Armstrong “Your work is your life and your life is your work” - Elizabeth Upton “Don’t forget your value and your worth” - Will Armstrong “I’m invested in my clients businesses and their lives”- Will Armstrong “There’s only so many hours in a day” - Will Armstrong   Resources/Contact Info:   Guest: Will Armstrong (Instagram, Facebook, LinkedIn) www.armstrongpublicrelations.com @willarmstrongpr   Host: Elizabeth Upton (Instagram, Facebook, &amp; LinkedIn)  www.elizabethupton.com @myobpodcast  @elizabethuptoncoaching https://linktr.ee/MYOBsocial Email us to be a guest on the show: myobpodcast.show@gmail.com  Discuss your business strategy 1:1 with Elizabeth: https://calendly.com/elizabethupton/strategy-call   PA/Admin Support: Yasmin Senouci (Instagram) @yasminsenouci   Music by Adrian Vaca @adrianvaca www.adrianvaca.com Duration : 56 minutes

MYOB: S1, E1: Mind Your Own Business Podcast, Episode 1 with PR &amp; Branding Expert Will Armstrong and Career Strategy Expert and Host Elizabeth Upton  Description: Join us as we discuss, why PR is so exciting and more accessible than it has ever been. Get a pulse on what producers are looking for and how to network. Learn strategies and tips for pitching - so you don’t bury the lead! Find out about the common mistakes people make. Learn important questions to ask yourself and understand why news sources are looking for YOUR story. Welcome to the show!  “We are in a town full of people waiting for creators to create!” - Will Armstrong Highlights: <ul><li>3 tips to keep your energy high!</li> <li>Find out what writers and producers are looking for (and the common mistakes people make)!</li> <li>5 things you should always do when you write an email...Hint: People skim! </li> <li>What is the difference between marketing and advertising, anyway?</li> <li>Discover another way to look at Public Relations!</li> </ul> Show Notes: S1, E1:  00:00 - Intro  02.56  “What I love most about PR...” 03.45 “We don’t have to wait for a producer or somebody to say yes here’s your show” 04.12 “You have a telephone studio at the palm of your hands” TIP #1 Create your own content 05.27 “You can have an idea and not do anything about it but you actually do something about it.” 06.28 “We are in a town full of people waiting for creator’s to create!” 06.50 How Will got started 09.37 Joann Kileen - UCLA Extension instructor. 10.15 Going from assistant to account executive. 11.32 TIP #2 Don’t force things. Be open to opportunities 12.04 Giving people permission to get their own value. 15.24 “The reason why PR is so exciting right now...”  (A look inside) 16.40 “Where would you begin if you are not ready for a Publicist?” 17.10 “How do you get started? - Start reaching out introducing yourself “Ask yourself what is the story? ” “What is unique to what I am doing that you can’t get anywhere else?” Find local network with best ratings Who is hosting and producing content - Find them on social media, websites, news sources - Direct message  - Reference something that they have written or created - how it’s affected/touched you  So many people are reaching out and emailing and asking - “What can you offer? What can you give?” Who you are 2. What you are doing 3. Why it resonates with viewers 4. What you would like to get out of it - CTA - interview, event, be part of a segment 18.50 News sources are looking for stories. 20.28 “You have to be brave enough to tell your story, put it out there and not be afraid of no and not be afraid of failure.” 21.24 An example of what it looks like to “Be of service”. 21.00 What writers and producers are looking for and the mistakes people make. 25.00 Email etiquette. 26.15 A form of currency - when things go wrong.. 29.45 What would you say your job is as a publicist? 32.00 Why you should play poker with Will. 33.00 Will’s experience working a 9-5 job. 36.24 Quality of life as an employee. 38.54 Experiences from Broadway 41.18 3 Tips to keep your energy high: Job Interviews or getting a role is a two way street. You are interviewing them as much as they are interviewing you. You only have so much bandwidth, it’s got to be something you can deliver on and that I believe in. Don’t forget your value and your worth.  Be selective in your personal and professional life. 42.33 When would be a good time to work with a publicist? 44.57 The difference between Marketing and Advertising. 48.08  Another way to look at PR. 5 Tips for every email you send out - Because people skim!  1. Proofread so there are no typos. 2. Add a CTA in the very last paragraph - example: can you please confirm that you received this email and let me know your thoughts?, please like and subscribe, ask for a yelp review. 3. Don’t bury the lead - write in the first sentence why you are writing the email. 4. Make sure that it’s compelling and newsworthy (If you are doing a pitch) and at the very end that CTA drives the message home. 5. Always ask people to write you back - Keep the conversation going. Quotes: “What can you offer? What can you give?” - Will Armstrong “You have to be brave enough to tell your story, put it out there and not be afraid of no and not be afraid of failure.” - Will Armstrong “Keep conversations going!” - Will Armstrong “Another thing I love is when things go wrong” “I love it, love it, love it when things go wrong” - Be gracious - Will Armstrong “Your work is your life and your life is your work” - Elizabeth Upton “Don’t forget your value and your worth” - Will Armstrong “I’m invested in my clients businesses and their lives”- Will Armstrong “There’s only so many hours in a day” - Will Armstrong Resources/Contact Info: Guest: Will Armstrong (Instagram, Facebook, LinkedIn) <a href="http://www.armstrongpublicrelations.com" rel="nofollow" target="_blank">www.armstrongpublicrelations.com</a> @willarmstrongpr Host: Elizabeth Upton (Instagram, Facebook, &amp; LinkedIn)  <a href="http://www.elizabethupton.com" rel="nofollow" target="_blank">www.elizabethupton.com</a> @myobpodcast  @elizabethuptoncoaching <a href="https://linktr.ee/MYOBsocial" rel="nofollow" target="_blank">https://linktr.ee/MYOBsocial</a> Email us to be a guest on the show: <a href="mailto:myobpodcast.show@gmail.com">myobpodcast.show@gmail.com</a> Discuss your business strategy 1:1 with Elizabeth: <a href="https://calendly.com/elizabethupton/strategy-call" rel="nofollow" target="_blank">https://calendly.com/elizabethupton/strategy-call</a> PA/Admin Support: Yasmin Senouci (Instagram) @yasminsenouci Music by Adrian Vaca @adrianvaca <a href="http://www.adrianvaca.com" rel="nofollow" target="_blank">www.adrianvaca.com</a> Duration : 56 minutes

How to Network, Pitch, and Produce Content with Publicist Will Armstrong

Will Armstrong has done it all within the game industry. He has worked on AAA franchises like Bioshock 2, succeeded with indie studios like Firewatch, and is now lending his talents at an engine company such as Unity. He sits down with us this week to discuss how the Spotlight team operates and the common issues and fixes when working with bigger teams.--- Send in a voice message: https://podcasters.spotify.com/pod/show/gamedevunchained/message

Will Armstrong has done it all within the game industry. He has worked on AAA franchises like Bioshock 2, succeeded with indie studios like Firewatch, and is now lending his talents at an engine company such as Unity. He sits down with us this week to discuss how the Spotlight team operates and the common issues and fixes when working with bigger teams. --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/gamedevunchained/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/gamedevunchained/message</a>