Cameron Uganec's guest appearances

Cameron Uganec

Marketing News Canada

Waves

What’s Working in Marketing™

Twitter Canada

Conner Galway

Sean Tyson

David Allison

Matt McGowan

Guy Kawasaki

Malcolm Gladwell

Dan Levy

Seth Godin

Duncan Wardle

Oli Gardner

Simon Sinek

Mike Morrison

Ben Johnson

John Jantsch

OwlTail

Are you tired of feeling like your content is at the mercy of social media algorithms? Cameron Uganec, SVP &amp; GM at Thinkific &amp; The Leap, is trying to show creators a better way to monetize online. Cameron is a seasoned expert in building brands and products in the creator economy. In this episode he shares insights on how creators can maximize monetization opportunities and build audience-centric brands. We explore the 3 phases of the creator economy, from the rise of social media influencers to the current entrepreneurial phase, and deep dive into the concept of ‘creator educators.’ Cameron explains why it’s more beneficial for creators to pursue an educator path rather than chasing influencer status. Cameron unveils his journey, from managing big brand accounts to now empowering content creators at Thinkific. We explore his experiences, insights and predictions for the creator economy, further illuminating the ways this economy is reshaping the digital landscape.Learn more about Cameron:Instagram @maketheleapTikTok @the.leapTwitter @cameronuLinkedIn: https://www.linkedin.com/in/uganec/ The Leap: https://www.theleap.co/ Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Show Notes:01:00 - Introducing Cam!02:00 - How Cam got started working with SaaS companies. 03:30 - Working in the creator economy before it was called the creator economy. 07:00 - What phases the creator economy has gone through and where it’s at now.09:00 - How to think like a creator educator. 11:00 - What are the benefits of focusing on the creator educator track?12:00 - Getting over imposter syndrome around creating digital products. 14:00 - Taking an audience-first approach as a digital creator. 17:00 - How to stop being at the mercy of the algorithm and take back your power as a creator. 21:20 - Mental health concerns in the creator economy. 24:00 - Barriers to entry with digital courses and falling into a perfectionism trap. 27:00 - The story of The Leap and how we worked together to build an audience that ultimately led to a low customer acquisition rate. 31:30 - How to validate the type of content you’re making.34:00 - Who is making waves and why? Mentioned in this episode:Jasper.ai: https://www.jasper.ai/ Descript: https://www.descript.com/ Durable.co: https://durable.co/ Waves Podcast with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi).  For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Are you tired of feeling like your content is at the mercy of social media algorithms? Cameron Uganec, SVP &amp; GM at Thinkific &amp; The Leap, is trying to show creators a better way to monetize online. Cameron is a seasoned expert in building brands and products in the creator economy. In this episode he shares insights on how creators can maximize monetization opportunities and build audience-centric brands. We explore the 3 phases of the creator economy, from the rise of social media influencers to the current entrepreneurial phase, and deep dive into the concept of ‘creator educators.’ Cameron explains why it’s more beneficial for creators to pursue an educator path rather than chasing influencer status. Cameron unveils his journey, from managing big brand accounts to now empowering content creators at Thinkific. We explore his experiences, insights and predictions for the creator economy, further illuminating the ways this economy is reshaping the digital landscape.Learn more about Cameron:<ol><li>Instagram @maketheleap</li><li>TikTok @the.leap</li><li>Twitter @cameronu</li><li>LinkedIn: <a href="https://www.linkedin.com/in/uganec/" rel="nofollow" target="_blank">https://www.linkedin.com/in/uganec/</a> </li><li>The Leap: <a href="https://www.theleap.co/" rel="nofollow" target="_blank">https://www.theleap.co/</a> </li></ol>Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: <a href="https://www.arcadearcade.ca/scan-club" rel="nofollow" target="_blank">https://www.arcadearcade.ca/scan-club</a> Show Notes:<ol><li>01:00 - Introducing Cam!</li><li>02:00 - How Cam got started working with SaaS companies. </li><li>03:30 - Working in the creator economy before it was called the creator economy. </li><li>07:00 - What phases the creator economy has gone through and where it’s at now.</li><li>09:00 - How to think like a creator educator. </li><li>11:00 - What are the benefits of focusing on the creator educator track?</li><li>12:00 - Getting over imposter syndrome around creating digital products. </li><li>14:00 - Taking an audience-first approach as a digital creator. </li><li>17:00 - How to stop being at the mercy of the algorithm and take back your power as a creator. </li><li>21:20 - Mental health concerns in the creator economy. </li><li>24:00 - Barriers to entry with digital courses and falling into a perfectionism trap. </li><li>27:00 - The story of The Leap and how we worked together to build an audience that ultimately led to a low customer acquisition rate. </li><li>31:30 - How to validate the type of content you’re making.</li><li>34:00 - Who is making waves and why? </li></ol>Mentioned in this episode:<ul><li><a href="http://Jasper.ai" rel="nofollow" target="_blank">Jasper.ai</a>: <a href="https://www.jasper.ai/" rel="nofollow" target="_blank">https://www.jasper.ai/</a> </li><li>Descript: <a href="https://www.descript.com/" rel="nofollow" target="_blank">https://www.descript.com/</a> </li><li><a href="http://Durable.co" rel="nofollow" target="_blank">Durable.co</a>: <a href="https://durable.co/" rel="nofollow" target="_blank">https://durable.co/</a> </li></ul>Waves Podcast with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade.<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWI1NkUxRnZmaExyczFLbFlJQmk2eUlWd282UXxBQ3Jtc0tuVU9fOVVoN3NXMldWSElORVYxSExqV3N4ZXdTTUhIZzNUQkpRQWFfRENWc2lhU0JDTnVzWk5jTkNWNDZrTkxKdEZxYnpuZnY0Ym1EMFJPQy16amppNW5rRzM0NW9aWVl3V3JIMUQ0Q252V2NBNHJMQQ&amp;q=https%3A%2F%2Fwww.arcadearcade.ca%2F&amp;v=JGykvw-xwCQ" rel="nofollow" target="_blank"> https://www.arcadearcade.ca/</a>Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade.<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWI1NkUxRnZmaExyczFLbFlJQmk2eUlWd282UXxBQ3Jtc0tuVU9fOVVoN3NXMldWSElORVYxSExqV3N4ZXdTTUhIZzNUQkpRQWFfRENWc2lhU0JDTnVzWk5jTkNWNDZrTkxKdEZxYnpuZnY0Ym1EMFJPQy16amppNW5rRzM0NW9aWVl3V3JIMUQ0Q252V2NBNHJMQQ&amp;q=https%3A%2F%2Fwww.arcadearcade.ca%2F&amp;v=JGykvw-xwCQ" rel="nofollow" target="_blank"> https://www.arcadearcade.ca/</a>

Stop Fighting Algorithms & Take Back Your Power as a Creator with Cameron Uganec from The Leap

Cameron Uganec is the General Manager of The Leap, which is a media company created by Thinkific. He was hired to lead this new media division out of his previous role at Later, where he was the Senior Vice President of Marketing &amp; Growth. Since he's in the seat leading an in-house media brand for a highly innovative tech company, we figured there are few better people to explain this popular trend. Join us to understand why media brands are popping up in 2022 and to learn from a marketing leader who's been working in digital for over 20 years For more content, episodes, and show notes make sure to check out RightMetric.co.

Cameron Uganec is the General Manager of The Leap, which is a media company created by Thinkific. He was hired to lead this new media division out of his previous role at Later, where he was the Senior Vice President of Marketing &amp; Growth. Since he's in the seat leading an in-house media brand for a highly innovative tech company, we figured there are few better people to explain this popular trend. Join us to understand why media brands are popping up in 2022 and to learn from a marketing leader who's been working in digital for over 20 years For more content, episodes, and show notes make sure to check out <a href="http://rightmetric.co/" rel="nofollow" target="_blank">RightMetric.co</a>.

How Tech Companies Are Building Media Brands with Cameron Uganec, General Manager of Media at Thinkific

On this episode of Marketing Jam, Darian Kovacs interviews Cameron Uganec, Senior Vice President of Marketing for Later, the world's most popular visual social marketing platform.    Cameron is best known for building category-defining brands. He helped build Hootsuite and has worked with Microsoft, Four Seasons and General Motors. He is passionate about building high performing teams and empowering people to build good things on the internet.   Cameron sits down with us to talk about LaterCon 2020, starting a business on Instagram and creating a valuable product. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Cameron Uganec: Twitter - https://twitter.com/cameronu LinkedIn - https://www.linkedin.com/in/uganec/ LaterCon: https://later.com/latercon/ Advertising Inquiries: https://redcircle.com/brandsPrivacy &amp; Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs interviews Cameron Uganec, Senior Vice President of Marketing for Later, the world's most popular visual social marketing platform.    Cameron is best known for building category-defining brands. He helped build Hootsuite and has worked with Microsoft, Four Seasons and General Motors. He is passionate about building high performing teams and empowering people to build good things on the internet.   Cameron sits down with us to talk about LaterCon 2020, starting a business on Instagram and creating a valuable product. Sign up for the Marketing News Canada e-newsletter at <a href="https://marketingnewscanada.com/" rel="nofollow" target="_blank">www.marketingnewscanada.com</a>. Follow Jelly Marketing: Twitter - <a href="https://twitter.com/jellymarketing" rel="nofollow" target="_blank">https://twitter.com/jellymarketing</a> Facebook - <a href="https://facebook.com/jellymarketing" rel="nofollow" target="_blank">https://facebook.com/jellymarketing</a> LinkedIn - <a href="https://www.linkedin.com/company/jelly-marketing/" rel="nofollow" target="_blank">https://www.linkedin.com/company/jelly-marketing/</a> Instagram - <a href="https://instagram.com/jellymarketing" rel="nofollow" target="_blank">https://instagram.com/jellymarketing</a> Website - <a href="https://jellymarketing.com/" rel="nofollow" target="_blank">https://jellymarketing.com</a> Follow Darian Kovacs: Website - <a href="https://jellymarketing.com/darian/" rel="nofollow" target="_blank">https://jellymarketing.com/darian/</a> LinkedIn - <a href="https://linkedin.com/in/dariankovacs" rel="nofollow" target="_blank">https://linkedin.com/in/dariankovacs</a> Facebook - <a href="https://facebook.com/dariankovacspage/" rel="nofollow" target="_blank">https://facebook.com/dariankovacspage/</a> Instagram - <a href="https://instagram.com/dariankovacs/" rel="nofollow" target="_blank">https://instagram.com/dariankovacs/</a> Twitter - <a href="https://twitter.com/dariankovacs" rel="nofollow" target="_blank">https://twitter.com/dariankovacs</a> Follow Cameron Uganec: Twitter - <a href="https://twitter.com/nimmikanji?lang=en" rel="nofollow" target="_blank">https://twitter.com/cameronu</a> LinkedIn - <a href="https://www.linkedin.com/in/nimmikanji/?originalSubdomain=ca" rel="nofollow" target="_blank">https://www.linkedin.com/in/uganec/</a> LaterCon: <a href="https://later.com/latercon/" rel="nofollow" target="_blank">https://later.com/latercon/</a> Advertising Inquiries: <a href="https://redcircle.com/brands" rel="nofollow" target="_blank">https://redcircle.com/brands</a> Privacy &amp; Opt-Out: <a href="https://redcircle.com/privacy" rel="nofollow" target="_blank">https://redcircle.com/privacy</a>

Cameron Uganec (Later)