Stephanie Bowker's guest appearances

Stephanie Bowker

Worth

Market Like a Fintech

Disruption Talks by Netguru

Keller Williams

Lex Sokolin

Mo Wagner

Marcus Johansson

James Gallagher

Thomas Young

Dave Wallace

Nick Patrick

Thomas Robinson

Dan Westgarth

Blake Robbins

Eric Jorgenson

Thomas Ketchell

Mehak Vohra

Tim Harsch

OwlTail

Spendesk

If you’re a fan of this podcast series, you probably know that we recently had Lucas Bédout, Head of Engineering at Spendesk recently on our show. What has changed since then? Well, actually A LOT as Spendesk has just become a unicorn 🦄 and their growth rates are formidable. We invited Spendesk’s Head of Marketing Stephanie Bowker to discuss the nuts and bolts of growing and scaling a b2b fintech, positioning differences between Europe and the US, what are the metrics that help her decide if her team’s branding efforts are working, and building successful links between the community and the product. This one is a must-listen for everyone struggling with scaling up digital products. Hosted by Ola Prejs, Head of Growth at Netguru.

If you’re a fan of this podcast series, you probably know that we recently had Lucas Bédout, Head of Engineering at Spendesk recently on our show. What has changed since then? Well, actually A LOT as Spendesk has just become a unicorn 🦄 and their growth rates are formidable. We invited Spendesk’s Head of Marketing Stephanie Bowker to discuss the nuts and bolts of growing and scaling a b2b fintech, positioning differences between Europe and the US, what are the metrics that help her decide if her team’s branding efforts are working, and building successful links between the community and the product. This one is a must-listen for everyone struggling with scaling up digital products. Hosted by Ola Prejs, Head of Growth at Netguru.

Ep. 63 How to Grow a Fintech Unicorn - with Stephanie Bowker, Head of Marketing at Spendesk

Your host for today is my partner Ani, founder of the Fintech Marketing Hub. In this episode, Ani chats with Stephanie Bowker, Head of Marketing at Spendesk. A product marketer by trade, she lives by the mantra that customers always come first. Before Spendesk, Steph worked at Intuit and was the first product marketing hire at Gusto.Spendesk is an all in one spend management platform built for finance teams. They do company cards, expense reimbursements and automated accounting all in one place. They now have over 40,000 users and raised $18 million back in October last year.In this episode, Stephanie and Ani chat about how she built Spendesks 6,500+ CFO community, Spendesk’s current marketing mix and how to create shareable content.This episode is brought to you by VC Innovations. VC Innovations is a full-stack marketing services agency dedicated to innovation industries with a special focus on Fintech. They work with businesses across 3 key areas of marketing infrastructure, demand generation campaigns and event properties including the must-attend Fintech Talents Festival. Check out www.vcinnovations.co.uk to find out more. 

Your host for today is my partner Ani, founder of the Fintech Marketing Hub. In this episode, Ani chats with Stephanie Bowker, Head of Marketing at Spendesk. A product marketer by trade, she lives by the mantra that customers always come first. Before Spendesk, Steph worked at Intuit and was the first product marketing hire at Gusto. Spendesk is an all in one spend management platform built for finance teams. They do company cards, expense reimbursements and automated accounting all in one place. They now have over 40,000 users and raised $18 million back in October last year. In this episode, Stephanie and Ani chat about how she built Spendesks 6,500+ CFO community, Spendesk’s current marketing mix and how to create shareable content. This episode is brought to you by VC Innovations. VC Innovations is a full-stack marketing services agency dedicated to innovation industries with a special focus on Fintech. They work with businesses across 3 key areas of marketing infrastructure, demand generation campaigns and event properties including the must-attend Fintech Talents Festival. Check out <a href="http://www.vcinnovations.co.uk/?utm_source=Thefintechmarketinghub&amp;utm_medium=podcast&amp;utm_campaign=sponsored%20by" rel="nofollow" target="_blank">www.vcinnovations.co.uk</a> to find out more.

Why the Future of Fintech Marketing is Content and Partnerships | Stephanie Bowker, Head of Marketing at Spendesk

Stephanie Bowker is the Head of Marketing at Spendesk, one of the fastest growing Fintech startups in all of Europe. Previously, she was the first Product Marketer at Gusto and during her time at Intuit, had the opportunity to work closely with Co-Founder Scott Cook. In this conversation, we talk first principles of effective marketing, how to divide up responsibilities as your team begins to grow, and Stephanie's journey from the Bay Area all the way to Paris, France.  [1:11]: Getting a crash course in Product Marketing &amp; Product Management at Intuit [3:34]: Learning a customer first approach from Intuit Co-Founder Scott Cook [4:41]: Joining Gusto to build the company's Product Marketing team from the ground up [6:53]: Stephanie's advice for product marketers on how to narrow down your target audience [8:32]: Moving to Paris and joining one of Europe's fastest growing Fintech startups in Spendesk [10:05]: Scaling Spendesk and matching the marketing team to the funnel [14:40]: First principles of effective product marketing [17:46]: Stephanie's favorite books and podcasts  Stephanie's LinkedIn: https://www.linkedin.com/in/stephanie-bowker-b8172717/ Spendesk's Website: https://www.spendesk.com/ "How to Scale Product Marketing": https://www.youtube.com/watch?v=wcV5oJCSvQU&amp;t=2300s

Stephanie Bowker is the Head of Marketing at Spendesk, one of the fastest growing Fintech startups in all of Europe. Previously, she was the first Product Marketer at Gusto and during her time at Intuit, had the opportunity to work closely with Co-Founder Scott Cook. In this conversation, we talk first principles of effective marketing, how to divide up responsibilities as your team begins to grow, and Stephanie's journey from the Bay Area all the way to Paris, France. [1:11]: Getting a crash course in Product Marketing &amp; Product Management at Intuit [3:34]: Learning a customer first approach from Intuit Co-Founder Scott Cook [4:41]: Joining Gusto to build the company's Product Marketing team from the ground up [6:53]: Stephanie's advice for product marketers on how to narrow down your target audience [8:32]: Moving to Paris and joining one of Europe's fastest growing Fintech startups in Spendesk [10:05]: Scaling Spendesk and matching the marketing team to the funnel [14:40]: First principles of effective product marketing [17:46]: Stephanie's favorite books and podcasts Stephanie's LinkedIn: <a href="https://www.linkedin.com/in/stephanie-bowker-b8172717/" rel="nofollow" target="_blank">https://www.linkedin.com/in/stephanie-bowker-b8172717/</a> Spendesk's Website: <a href="https://www.spendesk.com/" rel="nofollow" target="_blank">https://www.spendesk.com/</a> "How to Scale Product Marketing": <a href="https://www.youtube.com/watch?v=wcV5oJCSvQU&amp;t=2300s" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=wcV5oJCSvQU&amp;t=2300s</a>

#21 → Stephanie Bowker: Start With Why