Jussi Solja's guest appearances

Jussi Solja

The New Abnormal

Inside Video Gaming News 24/7

Andrew Scott

Chris Meyer

Michael Cohen

Jay Powell

Chris Mayer

Mark Vernon

Tim Sweeney

Lucie Greene

Kate Edwards

John Grant

Margaret Mead

Stephanie Benedetto

Carl Miller

Andrew Copson

Pete Cohen

OwlTail

Series OneThis episode of #TheNewAbnormal features Jussi Solja -  'one of the beasts' at the Finland-based ' Sexy Beast' who are an 'anti-agency for startups and bold brands'.  Nicely put!  Jussi has many years of global experience in marketing strategy, digital marketing, service and user experience design to branding, content strategy and beyond. Over the years he's founded and managed agencies, launched a Finnish hiphop phenomenon, ran the marketing of the biggest classifieds platform in the Middle-East, worked with multiple startups, and headed a global team responsible for Nokia’s flagship products, winning multiple international awards in the process. So we discuss a range of insights linked to the above, why he thinks there's a rather odd 'in-built animosity between many agencies and their clients' and why that led to the highly unusual and dynamic approach taken by The Sexy Beast. (Which essentially involves 'getting great people in a room for five days' in order to create catalytic brand / product / service / comms concepts).He also discusses why he believes there's been a fundamental shift in how we do 'brand purpose' where we essentially ask ourselves "what's the genuine brand role in this new society"? And when it comes to issues relating to my themes of "hope, community and resilience",  you'll learn why the Finnish ethos of 'talkoot' and 'sisu' are so important...

Series One This episode of #TheNewAbnormal features Jussi Solja -  'one of the beasts' at the Finland-based ' Sexy Beast' who are an 'anti-agency for startups and bold brands'.  Nicely put!   Jussi has many years of global experience in marketing strategy, digital marketing, service and user experience design to branding, content strategy and beyond.  Over the years he's founded and managed agencies, launched a Finnish hiphop phenomenon, ran the marketing of the biggest classifieds platform in the Middle-East, worked with multiple startups, and headed a global team responsible for Nokia’s flagship products, winning multiple international awards in the process.  So we discuss a range of insights linked to the above, why he thinks there's a rather odd 'in-built animosity between many agencies and their clients' and why that led to the highly unusual and dynamic approach taken by The Sexy Beast. (Which essentially involves 'getting great people in a room for five days' in order to create catalytic brand / product / service / comms concepts). He also discusses why he believes there's been a fundamental shift in how we do 'brand purpose' where we essentially ask ourselves "what's the genuine brand role in this new society"?  And when it comes to issues relating to my themes of "hope, community and resilience",  you'll learn why the Finnish ethos of 'talkoot' and 'sisu' are so important...

Jussi Solja 'Putting agency superpowers to good use - helping brands to reinvent themselves'

Akmal Soliev

In episode 21 I am talking about branding. Not only for your game studio, but also for your games and in your games, like how is the story telling matching the visuals and therefore how you communicate with your gamer community. Jussi Solja of Superbeast is an exciting talker when it comes to all of this. Also the report of AZS Consulting about South East Asia. Akmal Soliev is taking us through his report. Next to that our weekly items of Chris Reed of Level Up Experience and Joakim Achren of Elite Game Developers. Next week it is about power women in gaming; Kate Edwards does not need any introduction. We discuss all issues around culture, geopolitics, games, world-building! But also Yvette Wohn, she holds a Ph.D. in Media and Information Studies. She specializes in human computer interactions in live streaming, Esports, gaming, and social media. She boasts a Ph.D. in New Media, Social Networks, Games. Want to listen to more episodes of Game Consultant, then visit my site PodcastGameConsultant.com.

In episode 21 I am talking about branding. Not only for your game studio, but also for your games and in your games, like how is the story telling matching the visuals and therefore how you communicate with your gamer community. <a href="https://www.linkedin.com/in/jussisolja/" rel="nofollow" target="_blank">Jussi Solja</a> of <a href="https://superbeast.co/" rel="nofollow" target="_blank">Superbeast</a> is an exciting talker when it comes to all of this. Also the report of <a href="https://www.azs-consulting.com/" rel="nofollow" target="_blank">AZS Consulting</a> about South East Asia. <a href="https://www.linkedin.com/in/akmal-soliev/" rel="nofollow" target="_blank">Akmal Soliev</a> is taking us through <a href="https://www.azs-consulting.com/post/southeast-asia-gaming-report" rel="nofollow" target="_blank">his report</a>. Next to that our weekly items of <a href="https://www.linkedin.com/in/cristopher-reed/" rel="nofollow" target="_blank">Chris Reed</a> of <a href="https://www.linkedin.com/company/thelevelupexperience/" rel="nofollow" target="_blank">Level Up Experience</a> and <a href="https://www.linkedin.com/in/jachren/" rel="nofollow" target="_blank">Joakim Achren</a> of <a href="https://elitegamedevelopers.com/" rel="nofollow" target="_blank">Elite Game Developers</a>. Next week it is about power women in gaming; <a href="https://www.linkedin.com/in/geogrify/" rel="nofollow" target="_blank">Kate Edwards</a> does not need any introduction. We discuss all issues around culture, geopolitics, games, world-building! But also <a href="https://www.linkedin.com/in/donghee-yvette-wohn-9b33756/" rel="nofollow" target="_blank">Yvette Wohn</a>, she holds a Ph.D. in Media and Information Studies. She specializes in human computer interactions in live streaming, Esports, gaming, and social media. She boasts a Ph.D. in New Media, Social Networks, Games. Want to listen to more episodes of Game Consultant, then visit my site <a href="https://podcastgameconsultant.com/" rel="nofollow" target="_blank">PodcastGameConsultant.com</a>.

Episode 21; How to organize the branding for your games and game studio with Jussi Solja and the Report from Akmal Soliev about gaming in SEA region