Nick Wojdyla's guest appearances

Nick Wojdyla

The Hard Corps Marketing Show

Page One or Bust!

Nate Skinner

Sangram Vajre

Max Altschuler

Tom Quinn

Tom Ryan

Adam Witty

Jay Acunzo

Sean Whiteley

David Meerman Scott

Chris Krimitsos

David Brier

Masha Finkelstein

Patrick McKenna

Randy Frisch

Tyler Lessard

OwlTail

In this episode, you’ll hear from a Fortune 100 Digital Marketing Director who shares advice on how to take “digital transformation” from a buzzword to a methodology – one that results in highly coveted page one rankings. We talk to Nick Wojdyla, Director of Digital Marketing and Communications at Cummins, to get some data-driven insights you won’t want to miss, like picking the best SEO tools, creating a data management plan, and keeping your transformation affordable, plus much more.---------Quote"You got to have somewhat of an idea of who your customer is, somewhat an idea of what you want them to do, and what you're trying to gain at the end of the day. The data can come in as a layer on top of that to help prove or disprove some of your thoughts or theories. Just having a bunch of data is pretty useless unless you have a way to turn it into insights." - Nick Wojdyla, Director of Digital Marketing and Communications at Cummins---------Key TakeawaysAvoid being a tool-chaser by prioritizing tools that can provide customer insights, is omnichannel vs. automated, and can harmonize marketing and sales data.Presenting data analytics to your team is meaningless without actionable next steps.Avoid needing a digital transformation altogether with intentional adjustments year by year.---------Time Stamps:* (1:59) Defining what it means to be a digital marketer* (5:16) 3 tips for picking the best SEO tools * (7:52) Advice for building a data management strategy* (9:50) How data can bridge the gap between marketing and sales* (12:11) Why organic search is worth the wait * (16:56) How to keep a digital transformation affordable * (20:51) Quick hits--------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Nick on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about CumminsLearn more about DemandJump

In this episode, you’ll hear from a Fortune 100 Digital Marketing Director who shares advice on how to take “digital transformation” from a buzzword to a methodology – one that results in highly coveted page one rankings. We talk to Nick Wojdyla, Director of Digital Marketing and Communications at Cummins, to get some data-driven insights you won’t want to miss, like picking the best SEO tools, creating a data management plan, and keeping your transformation affordable, plus much more.---------Quote"You got to have somewhat of an idea of who your customer is, somewhat an idea of what you want them to do, and what you're trying to gain at the end of the day. The data can come in as a layer on top of that to help prove or disprove some of your thoughts or theories. Just having a bunch of data is pretty useless unless you have a way to turn it into insights." - Nick Wojdyla, Director of Digital Marketing and Communications at Cummins---------Key Takeaways<ul><li>Avoid being a tool-chaser by prioritizing tools that can provide customer insights, is omnichannel vs. automated, and can harmonize marketing and sales data.</li><li>Presenting data analytics to your team is meaningless without actionable next steps.</li><li>Avoid needing a digital transformation altogether with intentional adjustments year by year.</li></ul>---------Time Stamps:* (1:59) Defining what it means to be a digital marketer* (5:16) 3 tips for picking the best SEO tools * (7:52) Advice for building a data management strategy* (9:50) How data can bridge the gap between marketing and sales* (12:11) Why organic search is worth the wait * (16:56) How to keep a digital transformation affordable * (20:51) Quick hits--------SponsorThis podcast is brought to you by <a href="https://www.demandjump.com/" rel="nofollow" target="_blank">DemandJump</a>. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at <a href="https://www.demandjump.com/" rel="nofollow" target="_blank">DemandJump.com</a>.--------Links<ul><li><a href="https://www.linkedin.com/in/nwojdyla/#experience" rel="nofollow" target="_blank">Connect with Nick on LinkedIn</a></li><li><a href="https://www.linkedin.com/in/christopherday2/" rel="nofollow" target="_blank">Connect with Christopher on LinkedIn</a></li><li><a href="https://www.linkedin.com/in/ryan-m-brock/" rel="nofollow" target="_blank">Connect with Ryan on LinkedIn</a></li><li>Learn more about <a href="https://www.linkedin.com/in/nwojdyla/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3Bu9dwBhYFQCWnsLAQJXRJjg%3D%3D#experience" rel="nofollow" target="_blank">Cummins</a></li><li>Learn more about <a href="https://www.demandjump.com/" rel="nofollow" target="_blank">DemandJump</a></li></ul>

How To Use Digital Transformation To Get Results with Nick Wojdyla, Director of Digital Marketing and Communications at Cummins

Marketing strategies are evolving constantly. In today’s climate personas are a key target marketing component. Making personas has become normalized, but is that what is effective for your prospective clients? A Marketing Leader, 2019 Salesforce Limitless Award Winner, 2020 Salesforce Marketing Champion, Director of Digital Marketing and Communications at Cummins Inc, Nick Wojdyla, simplifies how to best target your audience using keywords and context.      Takeaways:  Do research to find what other questions prospective customers could be asking when purchasing similar products. This will help find what keywords or terms to use to promote ads. Copy and pasting what “Company A” is doing does not mean it will be successful for “Company B.”  Look at the high level objectives and what campaigns will make the goal successful. If you jump into the “how” then you could be fixed into that one way of obtaining the goal. Buying the best tools or having the best tactics does not mean there will be success. Planning is key! Career advice: If something does not exist try to go and invent it!       Links:  LinkedIn: https://www.linkedin.com/in/nwojdyla/  Cummins Inc: https://www.cummins.com        Busted Myths:  Sometimes when we create personas we can get fixed on the people that fit that box. However, people who fit the profile may not be ready or need that product. Instead  consider using the context, time and place, such as a particular website for targeting.       Ways to Tune In:  iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763  Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn  Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show  Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show  YouTube - Full video - https://youtu.be/pqShHet6XlY  

Marketing strategies are evolving constantly. In today’s climate personas are a key target marketing component. Making personas has become normalized, but is that what is effective for your prospective clients? A Marketing Leader, 2019 Salesforce Limitless Award Winner, 2020 Salesforce Marketing Champion, Director of Digital Marketing and Communications at Cummins Inc, Nick Wojdyla, simplifies how to best target your audience using keywords and context. Takeaways: <ul> <li>Do research to find what other questions prospective customers could be asking when purchasing similar products. This will help find what keywords or terms to use to promote ads.</li> <li>Copy and pasting what “Company A” is doing does not mean it will be successful for “Company B.” </li> <li>Look at the high level objectives and what campaigns will make the goal successful. If you jump into the “how” then you could be fixed into that one way of obtaining the goal.</li> <li>Buying the best tools or having the best tactics does not mean there will be success. Planning is key!</li> <li>Career advice: If something does not exist try to go and invent it!</li> </ul> Links: <ul> <li>LinkedIn: <a href="https://www.linkedin.com/in/nwojdyla/" rel="nofollow" target="_blank">https://www.linkedin.com/in/nwojdyla/</a> </li> <li>Cummins Inc: <a href="https://www.cummins.com/" rel="nofollow" target="_blank">https://www.cummins.com</a> </li> </ul> Busted Myths: <ul> <li>Sometimes when we create personas we can get fixed on the people that fit that box. However, people who fit the profile may not be ready or need that product. Instead  consider using the context, time and place, such as a particular website for targeting.</li> </ul> Ways to Tune In: <ul> <li>iTunes - <a href="https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763" rel="nofollow" target="_blank">https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763</a> </li> <li>Spotify - <a href="https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn" rel="nofollow" target="_blank">https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn</a> </li> <li>Stitcher - <a href="https://www.stitcher.com/podcast/the-hard-corps-marketing-show" rel="nofollow" target="_blank">https://www.stitcher.com/podcast/the-hard-corps-marketing-show</a> </li> <li>Google Play - <a href="https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show" rel="nofollow" target="_blank">https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show</a> </li> <li>YouTube - Full video - <a href="https://youtu.be/pqShHet6XlY" rel="nofollow" target="_blank">https://youtu.be/pqShHet6XlY</a> </li> </ul>

Target Marketing Toolbox - Nick Wojdyla - Hard Corps Marketing Show #202