Subhash Kamath's guest appearances

Subhash Kamath

Talk to the brand with Keshav Naidu

Transformarketing

BusinessLine Podcasts

Mrigashira Podcast

Marketing with Vani

Elon Musk

Donald Trump

Pankaj Mishra

Vikram Chandra

David Meerman Scott

Shubho Sengupta

Indra Nooyi

Jacinda Ardern

Priyanka Agrawal

Suresh Narayanan

Elsie Nanji

Ankit Gupta

Amith Prabhu

Scott Caulfield

Cyrus Mistry

OwlTail

In India, 80% of celebrity usage in the advertising industry is not thought through!In this episode, Vani speaks with Bobby Pawar and Subhash Kamath – the who’s who of the Indian advertising industry, where they debunk the myths surrounding celebrity endorsement and explain why it is not always a good idea to incorporate it into your brand strategy.

In India, 80% of celebrity usage in the advertising industry is not thought through!In this episode, Vani speaks with Bobby Pawar and Subhash Kamath – the who’s who of the Indian advertising industry, where they debunk the myths surrounding celebrity endorsement and explain why it is not always a good idea to incorporate it into your brand strategy.

Why Celebrity Endorsement Is Not Always A Good Idea! | Bobby Pawar and Subhash Kamath [#13]

Everyone knows of the legendary war between Coke and Pepsi in the 90s. In spite of Coke winning the title sponsorship for the 1996 World Cup, it was eventually Pepsi that garnered all the eyeballs with its campaign ‘Nothing official about it’.That was challenger marketing at its best!This episode is a deep dive into the concept of challenger marketing where the industry stalwarts explain how brands are using the challenger mindset to stay at the top of their game.Bobby Pawar – Chairman, Havas GroupLloyd Mathias – Angel Investor and Business Strategist Subhash Kamath – Chief Executive Officer, BBH &amp; Publicis Worldwide, India. Chairman, ASCIShankar Prasad – Founder, Plum Goodness

Everyone knows of the legendary war between Coke and Pepsi in the 90s. In spite of Coke winning the title sponsorship for the 1996 World Cup, it was eventually Pepsi that garnered all the eyeballs with its campaign ‘Nothing official about it’.That was challenger marketing at its best!This episode is a deep dive into the concept of challenger marketing where the industry stalwarts explain how brands are using the challenger mindset to stay at the top of their game.<ul><li>Bobby Pawar – Chairman, Havas Group</li><li>Lloyd Mathias – Angel Investor and Business Strategist </li><li>Subhash Kamath – Chief Executive Officer, BBH &amp; Publicis Worldwide, India. Chairman, ASCI</li><li>Shankar Prasad – Founder, Plum Goodness</li></ul>

Think Like A Challenger. Or Die! | Bobby Pawar, Lloyd Mathias, Subhash Kamath and Shankar Prasad [#11]

Manisha Kapoor

Influencer marketing has become an essential part of the digital marketing mix!In this episode, Vani speaks with Subhash Kamath, Chairman and Manisha Kapoor, Secretary-General of The Advertising Standards Council of India, who explains the ASCI guidelines for Influencer Marketing and why it is required.

Influencer marketing has become an essential part of the digital marketing mix!In this episode, Vani speaks with Subhash Kamath, Chairman and Manisha Kapoor, Secretary-General of The Advertising Standards Council of India, who explains the ASCI guidelines for Influencer Marketing and why it is required.

Decoding ASCI Guidelines for Influencer Marketing | Subhash Kamath and Manisha Kapoor [#6]

Have you ever wondered why a brand like Coke or Pepsi is iconic and why some brands fail to create any impact?Well, the secret lies in something known as ‘The Brand Book’.In this episode, Vani speaks with Bobby Pawar, Kaushik Prasad and Subhash Kamath – the stalwarts of the advertising world, to decode the whats, whys and hows of a brand book and how to get it right!

Have you ever wondered why a brand like Coke or Pepsi is iconic and why some brands fail to create any impact?Well, the secret lies in something known as ‘The Brand Book’.In this episode, Vani speaks with Bobby Pawar, Kaushik Prasad and Subhash Kamath – the stalwarts of the advertising world, to decode the whats, whys and hows of a brand book and how to get it right!

Why you need a brand book and how to get it right? | Bobby Pawar, Kaushik Prasad and Subhash Kamath [#5]

Is everything fair in love, war &amp; marketing? Charu Raizada speaks to Harish Bijoor, Brand Guru &amp; Strategist, Founder, Harish Bijoor Consults Inc. and Subhash Kamath, Chairman ASCI and tries to decipher this marketing mantra in light of the recent soap war between Sebamed and HUL. It’s not easy nowadays to earn consumers’ trust as a brand. Many mistakes and failed campaigns have created a level of distrust that needs further effort to be improved. It’s not impossible though to build trust with your consumers. All you need is the genuine interest in what your consumers expect from you. In this episode of Mrigashira, our first guest is brand guru and strategist Harish Bijoor, Founder of Harish Bijoor Consults Inc. If you want people to stop killing elephants, you don’t just catch the poachers, you also educate people not to buy ivory says Subhash Kamath, Chairperson Advertising standards council of India (ASCI). Our second guest on this episode was in conversation with Charu Raizada to talk about ASCI’s role and how he has been working relentlessly with his team, since coming in office, earlier last year to bring about new guidelines. It reinvigorated the world of marketing once again.Harish Bijoor  ASCI processes are becoming much faster, more responsive, more interactive.Subhash Kamath SKIP TO: 00:21 Skip the Mrigashira intro. SKIP TO: 00:53 Skip the guest intro. The post Harish Bijoor and Subhash Kamath on brands marketing and publicity wars appeared first on Mrigashira Podcast.

Is everything fair in love, war &amp; marketing? <a href="https://www.mrigashirapodcast.com/charu-raizada/" rel="nofollow" target="_blank">Charu Raizada</a> speaks to Harish Bijoor, Brand Guru &amp; Strategist, Founder, Harish Bijoor Consults Inc. and Subhash Kamath, Chairman ASCI and tries to decipher this marketing mantra in light of the recent soap war between Sebamed and HUL. It’s not easy nowadays to earn consumers’ trust as a brand. Many mistakes and failed campaigns have created a level of distrust that needs further effort to be improved. It’s not impossible though to build trust with your consumers. All you need is the genuine interest in what your consumers expect from you. In this episode of Mrigashira, our first guest is brand guru and strategist Harish Bijoor, Founder of Harish Bijoor Consults Inc. If you want people to stop killing elephants, you don’t just catch the poachers, you also educate people not to buy ivory says Subhash Kamath, Chairperson Advertising standards council of India (ASCI). Our second guest on this episode was in conversation with Charu Raizada to talk about ASCI’s role and how he has been working relentlessly with his team, since coming in office, earlier last year to bring about new guidelines. <blockquote>It reinvigorated the world of marketing once again.Harish Bijoor</blockquote> <blockquote>ASCI processes are becoming much faster, more responsive, more interactive.Subhash Kamath</blockquote> <a href="#00:21" rel="nofollow" target="_blank">SKIP TO: 00:21</a> Skip the Mrigashira intro. <a href="#00:53" rel="nofollow" target="_blank">SKIP TO: 00:53</a> Skip the guest intro. The post <a href="https://www.mrigashirapodcast.com/episode/harish-bijoor-and-subhash-kamath-on-brands-marketing-and-publicity-wars/" rel="nofollow" target="_blank">Harish Bijoor and Subhash Kamath on brands marketing and publicity wars</a> appeared first on <a href="https://www.mrigashirapodcast.com" rel="nofollow" target="_blank">Mrigashira Podcast</a>.

Harish Bijoor and Subhash Kamath on brands marketing and publicity wars

The Advertising Standards Council of India (ASCI) believes that it can work with the Government to help check the spread of misleading ads in India.    BusinessLine's Chitra Narayanan talks to ASCI's new chairman Subhash Kamath about how the self-regulatory industry body is reaching out to consumers, how it is focusing on the digital platforms and the future of the industry. Listen in.  ---   Send in a voice message: https://anchor.fm/business-line/message

The Advertising Standards Council of India (ASCI) believes that it can work with the Government to help check the spread of misleading ads in India.   BusinessLine's Chitra Narayanan talks to ASCI's new chairman Subhash Kamath about how the self-regulatory industry body is reaching out to consumers, how it is focusing on the digital platforms and the future of the industry. Listen in. --- Send in a voice message: <a href="https://anchor.fm/business-line/message" rel="nofollow" target="_blank">https://anchor.fm/business-line/message</a>

We will work with the government to ensure responsible advertising: Subhash Kamath

Transformation doesn't mean only technology or digital, it could also mean innovative ideas &amp; strategies. To understand and develop creative strategies, it is important for it to be aligned to and follow brand strategies. Check out the latest episode, featuring Subhash Kamath - CEO of BBH &amp; Publicis worldwide (India)

Transformation doesn't mean only technology or digital, it could also mean innovative ideas &amp; strategies. To understand and develop creative strategies, it is important for it to be aligned to and follow brand strategies. Check out the latest episode, featuring Subhash Kamath - CEO of BBH &amp; Publicis worldwide (India)

Episode 21: Transforming creative strategies (Ft. Subhash Kamath)

Subhash Kamath is the CEO and Managing Partner of BBH, prior to that he was the Group CEO at the Bates Group. Over his 32 year career he has worked at Publicis, when it was Ambience, Grey worldwide when it was Trikaya grey, and Ogilvy when it was Ogilvy and Mather. He is also the […]