Selena Knight's guest appearances

Selena Knight

2X eCommerce Podcast

Franchise Secrets Podcast

Nir Eyal

Gary Vaynerchuk

Jeff Bezos

Jason Calacanis

Kim Kardashian

Eric Bandholz

Dhar Mann

Richard Wilson

Joseph Heller

Greg Mercer

Rick Wilson

David Hoffman

Nate Holzapfel

Ivan Mazour

David Perry

OwlTail

Today's episode is packed with a tonne of tips for optimizing product description pages in ecommerce stores. My guest, Selena Knight is an expert retail consultant based in Australia. She talks about five pillars of highly converting product description pages.   Content should describe how your product makes people feel How people will use your product List the benefits, not the features - always add ‘so what’ at the end - why is this great for me Craft into a Story Do research - https://answerthepublic.com/ + forum  Learn more about Selena here:  https://salenaknight.com/  And also check out her podcast.   ----------- SPONSORS: This episode is brought to you by: Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses. Klaviyo Boston Ecommerce Event Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community! With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss. Get your ticket at klaviyo.com/boston

Today's episode is packed with a tonne of tips for optimizing product description pages in ecommerce stores. My guest, Selena Knight is an expert retail consultant based in Australia. She talks about five pillars of highly converting product description pages.  <ol> <li>Content should describe how your product makes people feel</li> <li>How people will use your product</li> <li>List the benefits, not the features - always add ‘so what’ at the end - why is this great for me</li> <li>Craft into a Story</li> <li>Do research - <a href="https://answerthepublic.com/" rel="nofollow" target="_blank">https://answerthepublic.com/</a> + forum</li> </ol> Learn more about Selena here:  <a href="https://salenaknight.com/" rel="nofollow" target="_blank">https://salenaknight.com/</a> And also check out <a href="https://itunes.apple.com/gb/podcast/the-bringing-business-to-retail-show/id1095567676?mt=2&amp;ign-mpt=uo%3D4" rel="noopener nofollow" target="_blank">her podcast</a>. ----------- SPONSORS: This episode is brought to you by: Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses. Klaviyo Boston Ecommerce Event Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. <a href="http://klaviyo.com/boston" rel="noopener nofollow" target="_blank">Klaviyo Boston</a> is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community! With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss. Get your ticket at <a href="http://klaviyo.com/boston" rel="noopener nofollow" target="_blank">klaviyo.com/boston</a>

SE3 EP52: How to Optimize Product Description Pages to Drive More Sales w/ Selena Knight

“When you don’t sell your customer the suite of products you are actually doing your customer a disservice” Selena Knight  Selena Knight The Retail Biz Strategist   Selena Knight is the Retail Business Strategist, but this was not always the case. Selena started life as a Tree Surgeon. As her business grew she found herself managing teams of people eventually managing over 100 contractors. Eight years ago Selena ventured into retail and opened a retail store selling baby and children’s products. Selena’s passion now is to create a vibrant and supportive community for retailers. With so much information freely available and competing for our attention it can get really confusing about where to invest your time and money. During my conversation with Selena she shared:  How to systemise yourself out of the business Managing Cashflow – forecast and know what happens in your industry Getting your team to upsell and monitor your stats like Average Sale Value February and September are the busy baby months- Who knew Why stocking your store at end of financial year is a problem Things you need to put in place before you hire staff How to enable your staff  Selena’s “One Thing” that she does every day…..  Exercise – her best ideas come when she is running  Selena’s secrets are  For having “Me Time” – Have a bath every single night – 15 minutes is all you need Hire people for their behavioural traits not their skill set Whatever you sell must be of benefit to the customer; do them a service  The Book that Selena recommends  The “Four Hour work week” http://fourhourworkweek.com/  Selected Links For This Episode https://salenaknight.com/ https://salenaknight.com/masterclass-cashflow “When you don’t sell your customer the suite of products you are actually doing your customer a disservice” Selena Knight   For your FREE E-course click on the link http://www.franchiseesuccess.com.au/wish The post Summer Series Selena Knight appeared first on Franchisee Success.

<h1>“When you don’t sell your customer the suite of products you are actually doing your customer a disservice” Selena Knight</h1> <h1></h1> <h1>Selena Knight</h1> <h1>The Retail Biz Strategist</h1> Selena Knight is the Retail Business Strategist, but this was not always the case. Selena started life as a Tree Surgeon. As her business grew she found herself managing teams of people eventually managing over 100 contractors. Eight years ago Selena ventured into retail and opened a retail store selling baby and children’s products. Selena’s passion now is to create a vibrant and supportive community for retailers. With so much information freely available and competing for our attention it can get really confusing about where to invest your time and money. During my conversation with Selena she shared: <ul> <li>How to systemise yourself out of the business</li> <li>Managing Cashflow – forecast and know what happens in your industry</li> <li>Getting your team to upsell and monitor your stats like Average Sale Value</li> <li>February and September are the busy baby months- Who knew</li> <li>Why stocking your store at end of financial year is a problem</li> <li>Things you need to put in place before you hire staff</li> <li>How to enable your staff</li> </ul> Selena’s “One Thing” that she does every day….. <ul> <li>Exercise – her best ideas come when she is running</li> </ul> Selena’s secrets are <ul> <li>For having “Me Time” – Have a bath every single night – 15 minutes is all you need</li> <li>Hire people for their behavioural traits not their skill set</li> <li>Whatever you sell must be of benefit to the customer; do them a service</li> </ul> The Book that Selena recommends <ul> <li>The “Four Hour work week” <a href="http://fourhourworkweek.com/" rel="nofollow" target="_blank">http://fourhourworkweek.com/</a></li> </ul> Selected Links For This Episode <a href="https://salenaknight.com/" rel="nofollow" target="_blank">https://salenaknight.com/</a> <a href="https://salenaknight.com/masterclass-cashflow" rel="nofollow" target="_blank">https://salenaknight.com/masterclass-cashflow</a> “When you don’t sell your customer the suite of products you are actually doing your customer a disservice” Selena Knight For your FREE E-course click on the link <a href="http://www.franchiseesuccess.com.au/wish" rel="nofollow" target="_blank">http://www.franchiseesuccess.com.au/wish</a> The post <a href="https://www.franchiseesuccess.com.au/summer-series-selena-knight/" rel="nofollow" target="_blank">Summer Series Selena Knight</a> appeared first on <a href="https://www.franchiseesuccess.com.au" rel="nofollow" target="_blank">Franchisee Success</a>.

Summer Series Selena Knight