Tatiana Figueiredo's guest appearances

Tatiana Figueiredo

The DigitalMarketer Podcast

The Membership Mastery 

Art of the App

The Community Experience

Pat Flynn

Nicole Walters

Danielle Leslie

Dan Harmon

Marie Forleo

Tim Salau

Tom Ross

Donald Miller

Chris Davis

Russ Perry

John Jantsch

Brian Brushwood

Daymond John

David McMillan

Rich Cardona

OwlTail

#043 Connecting people is valuable. So why are community builders burning out and not making enough money to get by? Today’s guest, Tatiana Figueiredo, teaches people how to scale communities into profitable, sustainable businesses while avoiding burnout and sleazy sales tactics. This conversation was a blast and we covered a lot of ground. You’ll learn about the three levels of connection you need in a community and how to balance them out. We put our psychoanalyst hats on and talk about childhood experiences and how they might lead to an interest in bringing people together. We also dissect the freemium model for communities and why, most of the time, it fails. Show notes and more at SmartPassiveIncome.com/cx043.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#043 Connecting people is valuable. So why are community builders burning out and not making enough money to get by? Today’s guest, Tatiana Figueiredo, teaches people how to scale communities into profitable, sustainable businesses while avoiding burnout and sleazy sales tactics. This conversation was a blast and we covered a lot of ground. You’ll learn about the three levels of connection you need in a community and how to balance them out. We put our psychoanalyst hats on and talk about childhood experiences and how they might lead to an interest in bringing people together. We also dissect the freemium model for communities and why, most of the time, it fails. Show notes and more at <a href="https://www.smartpassiveincome.com/cx043" rel="noopener noreferrer nofollow" target="_blank">SmartPassiveIncome.com/cx043</a>.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

The Freemium Model Doesn’t Work in Community with Tatiana Figueiredo

After many years in the industry, Tatiana Figueiredo has learned a lot of lessons, one of which is that you cannot replace the power and presence of a loyal and engaged community. She’s worked with community founders in a variety of industries to build profitable businesses that reflect them as people.In episode 25 of Art of the App Podcast, Tatiana Figueiredo and I discuss how to build sustainable communities. We also dig into how you can build a thriving community based on your own core values. Tatiana Figaredo is a community strategist and coach for community founders who are facing product, community, or growth challenges. The work she does now is the culmination of her experience in marketing and sales for small businesses, managing technology teams and projects and building and running her own businesses in tech, e-commerce and events.Some of the things Tatiana and I discuss: The three levels of community interaction; between the individual and the whole community, the individual in small groups and the 1:1 interaction among individuals.The differences between building a free and paid community, where people tend to be more committed because they’ve invested.How having a bit of friction that asks a commitment of the individual, even in free groups, helps the community member to be more engaged and participate.The importance of building a community that reflects your values and personality.  The biggest mistakes community leaders are making in their community dynamics.Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!Learn more about Art of the App and Michelle Cherian at https://artoftheapp.buzzsprout.com/ CONNECT WITH MICHELLE CHERIAN:LinkedinInstagramFacebookFree Gift: Guide for Creating a Product People AdoreWork with Michelle Cherian CONNECT WITH Tatiana Figueiredo:Website LinkedinInstagramRESOURCES:Building Brand Communities Book

After many years in the industry, Tatiana Figueiredo has learned a lot of lessons, one of which is that you cannot replace the power and presence of a loyal and engaged community. She’s worked with community founders in a variety of industries to build profitable businesses that reflect them as people.In episode 25 of Art of the App Podcast, Tatiana Figueiredo and I discuss how to build sustainable communities. We also dig into how you can build a thriving community based on your own core values. Tatiana Figaredo is a community strategist and coach for community founders who are facing product, community, or growth challenges. The work she does now is the culmination of her experience in marketing and sales for small businesses, managing technology teams and projects and building and running her own businesses in tech, e-commerce and events.Some of the things Tatiana and I discuss: <ul><li>The three levels of community interaction; between the individual and the whole community, the individual in small groups and the 1:1 interaction among individuals.</li><li>The differences between building a free and paid community, where people tend to be more committed because they’ve invested.</li><li>How having a bit of friction that asks a commitment of the individual, even in free groups, helps the community member to be more engaged and participate.</li><li>The importance of building a community that reflects your values and personality.  </li><li>The biggest mistakes community leaders are making in their community dynamics.</li></ul>Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!Learn more about Art of the App and Michelle Cherian at <a href="https://artoftheapp.buzzsprout.com/" rel="nofollow" target="_blank">https://artoftheapp.buzzsprout.com/</a> CONNECT WITH MICHELLE CHERIAN:<a href="https://www.linkedin.com/in/michelle-cherian/" rel="nofollow" target="_blank">Linkedin</a><a href="https://www.instagram.com/michellecherian_/" rel="nofollow" target="_blank">Instagram</a><a href="https://www.facebook.com/michelle.cherian.5" rel="nofollow" target="_blank">Facebook</a><a href="http://www.michellecherian.com" rel="nofollow" target="_blank">Free Gift: </a>Guide for Creating a Product People Adore<a href="http://www.michellecherian.com" rel="nofollow" target="_blank">Work with Michelle Cherian</a> CONNECT WITH Tatiana Figueiredo:<a href="https://tatfig.com/" rel="nofollow" target="_blank">Website </a><a href="https://www.linkedin.com/in/tatianaf/" rel="nofollow" target="_blank">Linkedin</a><a href="https://www.instagram.com/tatfig/" rel="nofollow" target="_blank">Instagram</a> RESOURCES:<a href="https://www.amazon.com/Building-Brand-Communities-Organizations-Belonging/dp/1523086610/ref=sr_1_1?dchild=1&amp;keywords=Carrie+melissa+jones+community+book&amp;qid=1635528762&amp;sr=8-1" rel="nofollow" target="_blank">Building Brand Communities Book</a>

Tatiana Figueiredo on Building a Thriving Community

Community is more important than ever—so important that entire businesses are being built around the concept.   Tatiana Figueiredo is a community strategist and the brain behind The Business of Community newsletter. Her focus is helping course creators and membership community leaders build thoughtful and financially stable community businesses. What is a community business exactly? In simple terms, it’s an organization that makes money from facilitating connections that lead to growth.   In today’s episode, Tatiana joins host Jenna Snavely for a super smart, heart-centered conversation about how you can create a sense of belonging in your community business.     IN THIS EPISODE YOU’LL LEARN:  What most people truly want from a business community Why sharing something in common isn’t enough to grow a healthy community How to effectively market the value of community  Tips and tactics for building a financially profitable business community    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:  The Business of Community newsletter Follow Tatiana on Twitter Tatiana’s website (take her online course) orbit.love (a community platform Tatiana likes)  Nonviolent Communication (Tatiana’s book rec)    OUR PARTNERS:  Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?  Connect with us on Apple Podcasts and leave us a review!  Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product!  Visit https://botwebinar.com

Community is more important than ever—so important that entire businesses are being built around the concept. Tatiana Figueiredo is a community strategist and the brain behind <a href="https://businessofcommunity.co/author/tatiana/" rel="nofollow" target="_blank">The Business of Community newsletter</a>. Her focus is helping course creators and membership community leaders build thoughtful and financially stable community businesses. What is a community business exactly? In simple terms, it’s an organization that makes money from facilitating connections that lead to growth. In today’s episode, Tatiana joins host Jenna Snavely for a super smart, heart-centered conversation about how you can create a sense of belonging in your community business. IN THIS EPISODE YOU’LL LEARN: <ul> <li>What most people truly want from a business community</li> <li>Why sharing something in common isn’t enough to grow a healthy community</li> <li>How to effectively market the value of community </li> <li>Tips and tactics for building a financially profitable business community</li> </ul> LINKS AND RESOURCES MENTIONED IN THIS EPISODE: <ul> <li><a href="https://businessofcommunity.co/author/tatiana/" rel="nofollow" target="_blank">The Business of Community newsletter</a></li> <li><a href="https://twitter.com/tatfig" rel="nofollow" target="_blank">Follow Tatiana on Twitter</a></li> <li><a href="https://tatfig.com/" rel="nofollow" target="_blank">Tatiana’s website</a> (take her online course)</li> <li><a href="https://orbit.love/" rel="nofollow" target="_blank">orbit.love</a> (a community platform Tatiana likes)</li> <li><a href="https://www.amazon.com/Nonviolent-Communication-Language-Life-Changing-Relationships/dp/189200528X/ref=sr_1_1?crid=37P1XLFU37PE5&amp;dchild=1&amp;keywords=nonviolent+communication&amp;qid=1631028034&amp;s=books&amp;sprefix=nonviolent%2Cstripbooks%2C188&amp;sr=1-1" rel="nofollow" target="_blank"> Nonviolent Communication</a> (Tatiana’s book rec)</li> </ul> OUR PARTNERS: <ul> <li><a href="https://www.botbuilders.com/" rel="nofollow" target="_blank">Generate leads and improve sales with automated chatbots from Bot Builders</a></li> <li><a href="https://www.bkacontent.com/digitalmarketer/" rel="nofollow" target="_blank">FREE trial of email and SMS marketing with Sendlane</a></li> </ul> Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? <a href="https://itunes.apple.com/us/podcast/the-digitalmarketer-podcast/id1397898498?mt=2" rel="nofollow" target="_blank"> Connect with us on Apple Podcasts and leave us a review!</a> Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!<a href="https://dm.captivate.fm/holiday-templates" rel="nofollow" target="_blank">Holiday Promo Pack</a>Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit <a href="https://botwebinar.com" rel="nofollow" target="_blank">https://botwebinar.com</a>

Episode 170: Building Community Businesses that Are Thoughtful AND Financially Stable with Tatiana Figueiredo