Erin Sowell's guest appearances

Erin Sowell

Happy Market Research Podcast

Intellicast

OwlTail

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Erin Sowell, the founder of Thoughtful Research.Kicking off the episode, Brian Lamar and Producer Brian spend some time talking about the packed conference schedule coming up in the fall. They also notice how often they’ll be in Chicago over the next month.Next, the guys talk about the recently released Insights Association Top 50 Market Research report. They discuss the key findings of the report, including that the insights and analytics industry grew by nearly 17% year-over-year. They also mention that EMI made the list of the Top 30 Market Research Agencies as well!You can get your copy of the report here.[21:29] In the second half of the episode, we are joined by Erin Sowell, Founder of Thoughtful Research, to discuss how she is connecting ecology and market research together in a unique way. Erin was one of the presenters at the Future of Insights Summit at UGA a couple of weeks ago with Brian Lamar, so they touch on the impressions of the conference. We start off the interview with Erin giving us some of her background and what led her to market research, starting with going to college to be an astronaut (no joke!). She then talks about how after she got her degree in ecology, she kind of fell into market research. We then talk about her idea for Thoughtful Research, and how it is positioned to connect ecology to research. She gives us some insights on how she was starting to connect the dots a few years back, and that laid the groundwork for her work today.Erin then gives us some additional details about the presentation she gave at UGA and some of the feedback she has received.In the last part of the interview, we learn about one of Erin’s passions, skateboarding. She talks about how she teaches skateboarding now, and how it is analogous to starting a business.This was a great interview!If you want to learn more about Thoughtful Research, visit their website: https://www.thoughtfulresearch.com/You can connect with Erin on LinkedIn here: https://www.linkedin.com/in/erinsowell/Thanks for listening!Missed our webinar, Sample Quality Optimization Rating: A Holistic Sample Quality Metric? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/5016566145656/WN_Qv7JUuNNRqqtxZMFwy8OtAEMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/Want to catch up on our blogs? Click here.Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Erin Sowell, the founder of Thoughtful Research.Kicking off the episode, Brian Lamar and Producer Brian spend some time talking about the packed conference schedule coming up in the fall. They also notice how often they’ll be in Chicago over the next month.Next, the guys talk about the recently released Insights Association Top 50 Market Research report. They discuss the key findings of the report, including that the insights and analytics industry grew by nearly 17% year-over-year. They also mention that EMI made the list of the Top 30 Market Research Agencies as well!You can get your copy of the report <a href="https://www.insightsassociation.org/Resources/Insights-Analytics-Market-Report" rel="nofollow" target="_blank">here</a>.[21:29] In the second half of the episode, we are joined by Erin Sowell, Founder of Thoughtful Research, to discuss how she is connecting ecology and market research together in a unique way. Erin was one of the presenters at the Future of Insights Summit at UGA a couple of weeks ago with Brian Lamar, so they touch on the impressions of the conference. We start off the interview with Erin giving us some of her background and what led her to market research, starting with going to college to be an astronaut (no joke!). She then talks about how after she got her degree in ecology, she kind of fell into market research. We then talk about her idea for Thoughtful Research, and how it is positioned to connect ecology to research. She gives us some insights on how she was starting to connect the dots a few years back, and that laid the groundwork for her work today.Erin then gives us some additional details about the presentation she gave at UGA and some of the feedback she has received.In the last part of the interview, we learn about one of Erin’s passions, skateboarding. She talks about how she teaches skateboarding now, and how it is analogous to starting a business.This was a great interview!If you want to learn more about Thoughtful Research, visit their website: <a href="https://www.thoughtfulresearch.com/" rel="nofollow" target="_blank">https://www.thoughtfulresearch.com/</a>You can connect with Erin on LinkedIn here: <a href="https://www.linkedin.com/in/erinsowell/" rel="nofollow" target="_blank">https://www.linkedin.com/in/erinsowell/</a>Thanks for listening!Missed our webinar, Sample Quality Optimization Rating: A Holistic Sample Quality Metric? No problem! You can register for the on-demand version here: <a href="https://us02web.zoom.us/webinar/register/5016566145656/WN_Qv7JUuNNRqqtxZMFwy8OtA" rel="nofollow" target="_blank">https://us02web.zoom.us/webinar/register/5016566145656/WN_Qv7JUuNNRqqtxZMFwy8OtA</a>EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: <a href="https://emi-rs.com/the-sample-landscape/" rel="nofollow" target="_blank">https://emi-rs.com/the-sample-landscape/</a>Want to catch up on our blogs? Click <a href="https://emi-rs.com/blog/" rel="nofollow" target="_blank">here</a>.Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website <a href="https://emi-rs.com/resources/" rel="nofollow" target="_blank">here</a>. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Connecting Ecology and Market Research with Erin Sowell of Thoughtful Research

Chris Hauck

Today I’m joined by Chris Hauck, founder of HauckEye. HauckEye is a marketing research consultancy providing insights through deep ethnographic and experiential research. Erin Sowell, founder of Thoughtful Research. Thoughtful Research helps businesses understand and meet the sustainability, inclusion, and wellness needs of their customers and employees. Find Erin Online:LinkedIn: https://www.linkedin.com/in/erinsowell/ Email: erin.sowell@thoughtfulresearch.com Website: https://www.thoughtfulresearch.com/ Find Chris Online:LinkedIn: https://www.linkedin.com/in/hauckeye/ Email: chris@hauckeye.com Website: https://www.hauckeye.com/  Find Jamin Online:Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by:The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time onlineNEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation.If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00]Jamin Brazil: Today is July 4th, 2022, happy Monday. You're listening to the Happy Market Research Podcast. I'm Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program and HubUX. The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats. Full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their whole degree program, simply begin with one of their three course certifications, Insights Design, or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSMU's program at BROAD.MSU.edu/marketing. Again, BROAD.MSU.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account visit HubUX.com. If you are in the US, Happy Independence Day. I'm going to provide a bit of a history lesson along with some editorial privilege that I'll be taking. Given current events, some of you may find this offensive, so I'm apologizing ahead of time. My intent is to help ensure that we as research professionals can continue to have productive conversations and keep open minds during these highly emotional times. Two hundred and forty-six years ago on July 4, 1776, the Continental Congress formally adopted a declaration of independence. From then on, the Fourth of July became the day that we as Americans celebrate as a birth of American independence. But independence from what exactly? Well, in short taxes without representation, but put more simply taxes without direct benefit. According to Wikipedia, American colonists objected to being taxed by the British Parliament,

Today I’m joined by Chris Hauck, founder of HauckEye. HauckEye is a marketing research consultancy providing insights through deep ethnographic and experiential research.  Erin Sowell, founder of Thoughtful Research. Thoughtful Research helps businesses understand and meet the sustainability, inclusion, and wellness needs of their customers and employees.  Find Erin Online: LinkedIn: <a href="https://www.linkedin.com/in/erinsowell/" rel="nofollow" target="_blank">https://www.linkedin.com/in/erinsowell/</a> Email: erin.sowell@thoughtfulresearch.com Website: <a href="https://www.thoughtfulresearch.com/" rel="nofollow" target="_blank">https://www.thoughtfulresearch.com/</a>  Find Chris Online: LinkedIn: <a href="https://www.linkedin.com/in/hauckeye/" rel="nofollow" target="_blank">https://www.linkedin.com/in/hauckeye/</a> Email: chris@hauckeye.com Website: <a href="https://www.hauckeye.com/" rel="nofollow" target="_blank">https://www.hauckeye.com/</a>   Find Jamin Online: Email: jamin@happymr.com LinkedIn: <a href="http://www.linkedin.com/in/jaminbrazilTwitter:" rel="nofollow" target="_blank">www.linkedin.com/in/jaminbrazilTwitter:</a> <a href="http://www.twitter.com/jaminbrazil" rel="nofollow" target="_blank">www.twitter.com/jaminbrazil</a>  Find Us Online:  Twitter: <a href="http://www.twitter.com/happymrxp" rel="nofollow" target="_blank">www.twitter.com/happymrxp</a> LinkedIn: <a href="http://www.linkedin.com/company/happymarketresearch" rel="nofollow" target="_blank">www.linkedin.com/company/happymarketresearch</a> Facebook: <a href="http://www.facebook.com/happymrxp" rel="nofollow" target="_blank">www.facebook.com/happymrxp</a> Website: <a href="http://www.happymr.com" rel="nofollow" target="_blank">www.happymr.com</a>  Music:  “Clap Along” by Auditionauti: <a href="https://audionautix.com" rel="nofollow" target="_blank">https://audionautix.com</a>  This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: <a href="http://broad.msu.edu/marketing" rel="nofollow" target="_blank">broad.msu.edu/marketing</a>. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit <a href="http://hubux.com" rel="nofollow" target="_blank">hubux.com</a>.  [00:00:00] Jamin Brazil: Today is July 4th, 2022, happy Monday. You're listening to the Happy Market Research Podcast. I'm Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program and HubUX. The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats. Full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their whole degree program, simply begin with one of their three course certifications, Insights Design, or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSMU's program at <a href="http://BROAD.MSU.edu/marketing" rel="nofollow" target="_blank">BROAD.MSU.edu/marketing</a>. Again, <a href="http://BROAD.MSU.edu/marketing" rel="nofollow" target="_blank">BROAD.MSU.edu/marketing</a>. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account visit <a href="http://HubUX.com" rel="nofollow" target="_blank">HubUX.com</a>. If you are in the US, Happy Independence Day. I'm going to provide a bit of a history lesson along with some editorial privilege that I'll be taking. Given current events, some of you may find this offensive, so I'm apologizing ahead of time. My intent is to help ensure that we as research professionals can continue to have productive conversations and keep open minds during these highly emotional times. Two hundred and forty-six years ago on July 4, 1776, the Continental Congress formally adopted a declaration of independence. From then on, the Fourth of July became the day that we as Americans celebrate as a birth of American independence. But independence from what exactly? Well, in short taxes without representation, but put more simply taxes without direct benefit. According to Wikipedia, American colonists objected to being taxed by the British Parliament,

Ep. 558 – HMRP Monday Edition: Independence Day; Roe v. Wade; & Generational Differences with Chris Hauck, Founder of HauckEye, and Erin Sowell, Founder of Thoughtful Research